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4 Reasons Why Healthcare Businesses Need Software Development

Healthcare companies are always looking for the latest technology that will help them improve the care of their patients. While the best interest of patients will always be a top priority of healthcare professionals, these companies still operate as a business.

That’s one of the biggest challenges faced by companies in this industry. There is a fine line between what’s better for the patient and what’s best for the bottom line of the business. But with software development, healthcare professionals can improve their operational efficiencies while simultaneously improving the care for their patients.

Not every healthcare business is the same. That’s why traditional enterprise software won’t give you the same benefits as custom software development for healthcare. This is a great opportunity for you to manage the relationships with your current and previous patients.

Custom Software by Optimum7

At Optimum7, we have the custom software development tools and expertise you need to enhance your medical practice or business. We have over 12 years of experience building software platforms for the industrial sector, including..

  • Web Application Development
  • Patient Portals & Custom Quoting Systems
  • Software Infrastructure and IT Consulting
  • Mobile App Development
  • Custom Functionalities

…and more.

Uses of Software Development for Healthcare

Healthcare companies know they need to implement new technology to improve their business, but they don’t always know exactly how this will help them. These are the top reasons why every healthcare business needs software development.

1. Reduced Costs

Like any other business, healthcare companies need to be profitable to stay operational. One of the best ways to increase profits is by reducing costs. But with that said, you don’t want to cut any corners when it comes to the care of your patients. Software development helps eliminate tedious paperwork and improves operational efficiencies. Tasks can become automated, which saves time and money for your practice.

2. Enhanced Patient Care

Software development will also improve the way you care for your patients. Healthcare professionals will have faster access to patient records through digital portals. This is much more efficient compared to dealing with handwritten notes and faxing records between offices. Technology can also improve patient care with benefits like e-consultations, online billing, and accessible treatment plans through custom patient portals.

4. Advanced Diagnostics

In order to provide the best possible service for patients, healthcare professionals need to diagnose health problems quickly. Advanced diagnostics systems can relay information from labs to physicians, back to the patient almost instantaneously. This type of automation is much faster and more efficient than having to transmit this information manually as you’ve had to do in the past. As a result, the steps needed to provide patients with the proper treatment can be expedited.

Results We Generate

Average Increase in Website Traffic


Average Increase in Conversion Rates


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We become an indispensable resource for our clients to drive traffic and leads.

Duran Inci
CEO of Optimum7
See How We Can Help You Grow Your Business
Want to speak with an expert? Call 866-848-6072

Optimum7’s Healthcare Software Development Services

Improve Efficiency

Patient care will always be the top priority of healthcare professionals. Every time you have to focus your efforts on anything else, you’re taking away from your patient care.

But with automation technology and client management systems, you can spend less time focusing on operational tasks and more time helping your patients. We can help you develop patient portals that give your patients access to their personal health records and manage appointments online.

Increase ROI

The less time you and your stuff spend doing tasks that can be completed by software, the more money you’ll save in the long run. You shouldn’t have to pay people to do jobs that can be solved with software development.

Ultimately, this software will also improve the experience of your patients. This will keep them coming back to you, instead of finding a new healthcare provider. By reducing your patient churn, it will ensure that your profits stay high.

Custom Digital Marketing

Optimum7 also provides custom digital marketing services for healthcare providers. With all the time you spend focusing on patient care, your marketing strategy might be lacking what it needs to bring new patients to your practice. You could be wasting money with traditional marketing methods that aren’t working.

We’ll help you develop a content marketing strategy that speaks to your audience. You need to create content that builds trust with your patients, so they know that your healthcare practice is reliable.

Our services can improve your online presence. We’ll make sure that your website is optimized properly so visitors can find exactly what they’re looking for as fast as possible. We can also improve your organic reach through online platforms like search engines and social media networks.

Yes. Our legal teams ensure that all of this technology meets HIPAA requirements. The software is secure and compliant with all industry standards, rules, and regulations.
We have years of experience working with healthcare providers from different practices and sizes. These relationships have helped us come up with custom software to meet the needs of every unique healthcare business.
There is a wide range of software and technology used to improve healthcare businesses. Some of the top examples include patient portals, mobile applications, diagnostic reporting, and in-house communication software.