4 Firearm Web Design Tips for Online Gun Stores

The firearm industry is rapidly expanding with an estimated total revenue of $42 billion dollars in 2017 and with new regulations coming out from the federal government there is an increase in online gun sale. With emerging competitors coming into the online firearms playing field, as a gun shop owner, you either develop a competitive advantage from the rest or stay behind.

Professional web design for gun shops allows your web customers to feel sale buying from a secure vendor and increases your conversion rate, sales, profit, and more.
Our web developers are all familiar with online gun shop web development, they have worked with numerous firearm store owners to create an SEO friendly site that includes all the regulations gun vendors must follow.

Web Design Services for Firearm Vendors

Optimum7 has had the pleasure of working with numerous gun shop owners on their web development. Our team of marketers, designers, and developers all know the in’s and out’s of professional web design for gun shops. We have the experience working with the firearm industry and know all the rules and regulations firearm vendors must follow when selling online. Our web designers can help you with:

  • UI/UX optimization
  • SEO marketing
  • Responsive designs
  • Custom functionalities

…and many more services. The key to successful web design is having the right tools and resources to make a website that provides you with a larger market share, increased conversions, and greater profits.

Speak to an Expert

Challenges Online Firearm Stores Face: Shipping and Selling

According to the Bureau of Alcohol, Tobacco, Firearms, and Explosives “A non-licensee may not transfer a firearm to a non-licensed resident of another State. A non-licensee may mail a shotgun or rifle to a resident of his or her own State or to a licensee in any State.” For firearm and online gun stores, this is an important topic to cover on your website because some of your customers may not know about this regulation and do not know of any local FLL dealers near them. In addition, the dealer they may know may not be a licensed FLL dealer which then means their firearm must be shipped to an unknown person you customer must travel to receive their gun.

Resolution to Federal Gun Shipping Regulation

As an online firearms vendor there are certain regulations you must follow in order to do business right and not get penalized. When selling guns online, you cannot ship the firearm directly to the customers home address. Customers must choose a local FFL dealer to ship to and pick up the firearm from their establishment. If you are sending a gun over to a customer consider integrating a ship to FLL functionality to your site where you can easily have FLL dealers filed on your website and have customers search for FLL dealers according to their zip code.

Do’s And Dont’s Of Online Gun Shops


  • Have the built-in ability to fetch data from ATF database
  • Develop a custom dashboard to add and manage FFL data
  • Integrate checkout pages with google maps


  • Allow firearms to be shipped directly to customers
  • Provide shipping address form fields and a checkbox option
  • Use any type of third party shipping solution (may not be compatible with all eCommerce platforms)
Results We’ve Generated

Average Increase in Website Traffic


Average Increase in Conversion Rate


Monthly Total Leads Generated


We become an indispensable resource for our clients to drive traffic and leads.

Duran Inci
CEO of Optimum7
See How We Can Help You Grow Your Business
Want to speak with an expert? Call 866-848-6072

4 Web Design Tips For Setting Up Your Online Gun Shop

Increase Your Firearms Visibility Using These Tips

1. Use Clear Headers To Optimize Navigation

The more organized and structured your website is, the better online experience your customers will have. The potential gun buyers going on your website will be looking for information on how to buy a gun online and all sorts of shopping options in order to find the right firearm for them. Make sure to include:

  • H1’s for titles and headings
  • H2’s for section headings
  • H3’s to further break up your sections with subheadings

Your headers should also include relevant keywords your customers are searching for on search engines. With a well-made SEO or search engine optimization strategy you can develop a list of all the high-value keywords you should add to your online gun shop.

2. Prioritize Your Site Speed

Studies have shown how important your site speed is to your success. Most people will only wait 4 seconds for a website to load before abandoning it and moving on to another page. Keep this in mind when you are adding complicated code to your firearms website.

You do not want to lost potential customers because you did not have the right developers designing the backend of your website. Google will also consider your site speed when crawling your website to determine your rank on SERP (search engine results page).

3. Provide A Live Chat For Your Firearm Customers

With gun ownership increasing in the United States, you may want to include a live chat for your customers. Some of your site visitors may be first time buyers or in need of more information to determine what type of gun is best for their intended use. A live chat box will get you questions, leads, and therefore sales. Benefits of having a live chat on your eCommerce site include:

  • faster problem solutions
  • discover customer pain points
  • improve customer loyalty
  • expand your market reach

If you can show a web user how qualified you are in the firearm industry by clearly answering their questions, they will trust you and buy guns from you.

4. Leverage Your Call To Actions

CTAs or call to actions play a main role in determining the amount of revenue you are receiving. With unclear call to actions, your customers will simply look over your gun shop for information and look toward a competitor that makes them want to buy.

CTAs may sound easy to make, but the key is how to make them successful. As a gun shop owner you want to make your calls to actions with bold colors, high-value keywords, and with negative space around them to differentiate them from the rest of the page. Make sure to include a click-friendly button that will take them to a product, category, or checkout page.

Increase Your Local Search Visibility With A Professional Gun Shop Web Design

Have a team of professional firearm site designers and gun store web designers create your website for you. Allow us to optimize your SEO and create custom functionalities for your specific eCommerce gun store.

Speak to an expert

Case Study – Davidson Defence

Davidson Defense is a Utah-based company that specializes in the manufacturing and retailing of sporting rifle parts. With their years of experience, Davidson offers high-quality products at affordable prices to both online customers as well those who visit them locally at Orem’s gun store!

Davidson Defense Website Mockup

In order to make the checkout process easier for their different online stores, Davidson Defense needed an FFL API that could be integrated with ATF Database.

Fortunately, our web design team built and implemented this new technology which helped them promote firearms-related businesses and deliver a good customer experience as well as revenue enhancement by removing any obstacles in between!

We are proud to announce that we were able to take on Davidson Defense, Delta Team Tactical, and Omega Tactical Distribution in May 2020.

The Objective

We were able to integrate our FFL API so that it would seamlessly connect with 3DCart’s online store. The order will not be canceled if the customer enters their private address at checkout, instead, they can select an FFL dealer from within your platform and have you ship it for them!

The company’s revenue growth will be positively impacted by the integration of this FFL into ATF’s database. Customers can search for nearby and preferred dealers at checkout, which is crucial in an environment where there are so many other firearms-related businesses to them on every street corner!

The Strategy

FFL Functionality, Integration, And API

The FFL API App has been integrated with 3dcart and the online sellers are already seeing a map of their checkout on the app.

It’s an innovative way for customers to get what they need without going through time-consuming processes like before!

By clicking on a map, users are able to see which dealers provide services in their area and how far the nearest location is.

Customers may select one of these for car deliveries or repairs without having input any private information themselves!

By showing only dealers with a valid license, we are able to weed out the recently added but expired or canceled licenses.

This feature can be applied for firearms as well in case you want your store’s products and services displayed on our FFL panel!

To help the customer feel like they are home, and not just browsing a professional website for goods, we designed customizations on the color palette.

The palette changes will enhance their experience as it matches what they see when looking at products in stores or online shopping sites.


Davidson Defense Results

How To Choose Your Gun Shop Web Design Developer

When you are ready to take your gun store up a notch by building or updating web design and development, it’s important that the gun store is designed for success.

But with no experience in designing firearms websites themselves and little time on their hands- As an experienced web development and digital marketing agency, we understand how difficult a website design and web development process can be at first! Luckily there is Optimum7 just waiting who will help make sure every detail comes together for your gun store and website design seamlessly.

You’ll find lots of gun shop web design and firearms web design companies that offer cheap themes and templates, but if you’re looking for high-quality gun shop website design then it’s best to go with an expert in this field.

The average small firearms-related business can’t afford the prices these companies charge so make sure when searching through their portfolios they’ve got what your company needs before investing any time or money.

The interesting thing is, most firearms-related businesses don’t know how estimates are determined nor do they have any way of knowing which bids are unrealistically low.

It can be hard to tell the difference between what’s reasonable and outrageous!

The importance of having a firearms website for your firearms-related business is not only to show off the services or products that you offer but also as an investment. First of all, you need to know the web design services you will get to promote firearms-related businesses. Make sure this project goes well with researching and understanding all aspects before moving forward so it will be beneficial long-term!

When it comes to web development and web design, there are many ways you can find the right firearms-related business. You could search online for other firearms-related businesses that specialize in this area or ask your friends and business associate about their favorite providers.

Testimonials Make Difference

Make sure before choosing a gun shop website design and development company they have testimonials on their site so read through them carefully but don’t just take what is said at face value because sometimes these “testimonial” posts aren’t from actual clients either!

Designing a firearms website for your firearms-related business is not an easy task, especially when you factor in the complexities of designing websites that have legal compliance and quality custom graphics.

The firearms industry and firearms-related businesses also need lead management software or databases with contact information on file along with multimedia integration so customers can engage their product easily online through videos as well content management systems like WordPress which allows users to edit pages without coding skills needed!

Online Marketing Services For Online Guns Stores

Your website is your business. One way to make it more effective and maximize its potential would be by making sure people can easily find you on Google, Yahoo Bing, or any other major search engine because if they don’t then all of that hard work will go down the drain before even getting started!

You might be a firearms business owner who has been focusing on just your website design, but the truth is that without an online marketing strategy and online marketing agency you will never reach your full potential.

It can seem like such a daunting task to implement one comprehensive plan for all aspects of this multifaceted puzzle – so much responsibility goes into each tiny piece!

Differences Between Web Development and Online Marketing Services

Designing a website for your gun shop is just as extremely important to make sure you have the right website design, website traffic, and more leads.

One of our goals at Optimum7 is to create a professional website design that converts customers into buyers; this includes not only building effective gun stores but also marketing them properly so potential clients will find out about all aspects related to their business.

Website design and online marketing services go hand-in-hand. You can’t separate website design, development, and online marketing for your success online, as they are integral to one another!

When designing a site that will generate website traffic but lack conversion rates or more leads generation capabilities; it’s important not only to focus on what content should be featured—you have also got branding in mind too (branding which relies heavily upon SEO).

You can have a professional, memorable voice for your business with our proven marketing strategies.

As an expert web development and online marketing agency, we will help you create an online brand interaction and generate traffic in order to increase revenue as well as build long-term brand loyalty by utilizing these techniques that work best for each individual company’s needs before it is too late!

Where Should You Start?

Developing a new website for your firearms business is like opening an office or building out gun stores.

You can’t just hang up some signs and expect people will find you, as this involves taking initiative to market yourself with targeted content that speaks directly towards customers’ needs.

Marketing a website is not the same as marketing in person and you need to know how to promote your online presence if want performance results.

A successful site requires a structured approach, which can be hard for some people who prefer less rigid methods like blogging or podcasting instead of more traditional forms such as social media advertisements with PPC ad campaigns on websites like Facebook Ads Manager Platform (FBAM).

The firearms business owners are not looking at the bigger picture when it comes to their success. They only focus on building a great-looking website and then sitting back, waiting for customers who will find them naturally via search engines like Google or Bing.

When it comes to digital marketing, there are a lot of different strategies and tactics that you can use.

By first creating an impressive online brand image for the company through effective content strategy then generating traffic with proven methods like social media ads or email campaigns we not only help increase site visitors and revenue but also build substantial long-term brand loyalty and online brand interaction!