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4 Firearm Web Design Tips for Online Gun Stores

The firearm industry is rapidly expanding with an estimated total revenue of $42 billion dollars in 2017 and with new regulations coming out from the federal government there is an increase in online gun sale. With emerging competitors coming into the online firearms playing field, as a gun shop owner, you either develop a competitive advantage from the rest or stay behind.

Professional web design for gun shops allows your web customers to feel sale buying from a secure vendor and increases your conversion rate, sales, profit, and more.
Our web developers are all familiar with online gun shop web development, they have worked with numerous firearm store owners to create an SEO friendly site that includes all the regulations gun vendors must follow.

Web Design Services for Firearm Vendors

Optimum7 has had the pleasure of working with numerous gun shop owners on their web development. Our team of marketers, designers, and developers all know the in’s and out’s of professional web design for gun shops. We have the experience working with the firearm industry and know all the rules and regulations firearm vendors must follow when selling online. Our web designers can help you with:

  • UI/UX optimization
  • SEO marketing
  • Responsive designs
  • Custom functionalities

…and many more services. The key to successful web design is having the right tools and resources to make a website that provides you with a larger market share, increased conversions, and greater profits.

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Challenges Online Firearm Stores Face: Shipping and Selling

According to the Bureau of Alcohol, Tobacco, Firearms, and Explosives “A non-licensee may not transfer a firearm to a non-licensed resident of another State. A non-licensee may mail a shotgun or rifle to a resident of his or her own State or to a licensee in any State.” For firearm and online gun stores, this is an important topic to cover on your website because some of your customers may not know about this regulation and do not know of any local FLL dealers near them. In addition, the dealer they may know may not be a licensed FLL dealer which then means their firearm must be shipped to an unknown person you customer must travel to receive their gun.

Resolution to Federal Gun Shipping Regulation

As an online firearms vendor there are certain regulations you must follow in order to do business right and not get penalized. When selling guns online, you cannot ship the firearm directly to the customers home address. Customers must choose a local FFL dealer to ship to and pick up the firearm from their establishment. If you are sending a gun over to a customer consider integrating a ship to FLL functionality to your site where you can easily have FLL dealers filed on your website and have customers search for FLL dealers according to their zip code.

Do’s And Dont’s Of Online Gun Shops


  • Have the built-in ability to fetch data from ATF database
  • Develop a custom dashboard to add and manage FFL data
  • Integrate checkout pages with google maps


  • Allow firearms to be shipped directly to customers
  • Provide shipping address form fields and a checkbox option
  • Use any type of third party shipping solution (may not be compatible with all eCommerce platforms)
Results We’ve Generated

Average Increase in Website Traffic


Average Increase in Conversion Rate


Monthly Total Leads Generated


We become an indispensable resource for our clients to drive traffic and leads.

Duran Inci
CEO of Optimum7
See How We Can Help You Grow Your Business
Want to speak with an expert? Call 866-848-6072

4 Web Design Tips For Setting Up Your Online Gun Shop

Increase Your Firearms Visibility Using These Tips

1. Use Clear Headers To Optimize Navigation

The more organized and structured your website is, the better online experience your customers will have. The potential gun buyers going on your website will be looking for information on how to buy a gun online and all sorts of shopping options in order to find the right firearm for them. Make sure to include:

  • H1’s for titles and headings
  • H2’s for section headings
  • H3’s to further break up your sections with subheadings

Your headers should also include relevant keywords your customers are searching for on search engines. With a well-made SEO or search engine optimization strategy you can develop a list of all the high-value keywords you should add to your online gun shop.

2. Prioritize Your Site Speed

Studies have shown how important your site speed is to your success. Most people will only wait 4 seconds for a website to load before abandoning it and moving on to another page. Keep this in mind when you are adding complicated code to your firearms website.

You do not want to lost potential customers because you did not have the right developers designing the backend of your website. Google will also consider your site speed when crawling your website to determine your rank on SERP (search engine results page).

3. Provide A Live Chat For Your Firearm Customers

With gun ownership increasing in the United States, you may want to include a live chat for your customers. Some of your site visitors may be first time buyers or in need of more information to determine what type of gun is best for their intended use. A live chat box will get you questions, leads, and therefore sales. Benefits of having a live chat on your eCommerce site include:

  • faster problem solutions
  • discover customer pain points
  • improve customer loyalty
  • expand your market reach

If you can show a web user how qualified you are in the firearm industry by clearly answering their questions, they will trust you and buy guns from you.

4. Leverage Your Call To Actions

CTAs or call to actions play a main role in determining the amount of revenue you are receiving. With unclear call to actions, your customers will simply look over your gun shop for information and look toward a competitor that makes them want to buy.

CTAs may sound easy to make, but the key is how to make them successful. As a gun shop owner you want to make your calls to actions with bold colors, high-value keywords, and with negative space around them to differentiate them from the rest of the page. Make sure to include a click-friendly button that will take them to a product, category, or checkout page.