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Software Development for eCommerce Companies

The eCommerce industry is thriving. With billions of dollars being spent through eCommerce platforms on a global scale each year, we’re continuing to see more growth in eCommerce usage and profits.

Any business that sells products and service online can benefit from eCommerce software development. The biggest challenge for eCommerce companies is the fierce competition on a local, regional, and global level. This type of software will help streamline the business processes for both B2C and B2B eCommerce companies, resulting in more sales and higher profits.

eCommerce software development gives businesses of all sizes a unique opportunity to improve their existing operational procedures. Software integration will enhance the consumer experience, while simultaneously improving your efficiencies on the back end. eCommerce software development will be the ultimate solution for leveraging these opportunities to achieve your business goals.

Custom Programming by Optimum7

At Optimum7, we have built over 700 custom functionalities for eCommerce businesses over the past 10 years. We understand how software development can be used to streamline backend processes, improve conversion rates, and improve how your business operates.

We’ve helped eCommerce businesses with:

  • Pre-Checkout and Post-Checkout Upsells
  • Search and Filter Functionalities
  • Conversion Rate Optimization
  • Software Infrastructure and IT Consulting

…and more. For a full list of functionalities we’ve built, visit our custom functionalities page.

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How to Use eCommerce Software Development to Drive Conversions

eCommerce businesses live and die by their conversion rates. Without the proper software in place, your existing conversions will not be fully optimized. By implementing eCommerce software development, you can increase profits without having to drive more traffic to your website. It all starts with choosing the right platform for that’s ideal for your company’s size and industry. Some examples of these technologies include Bigcommerce, Shopify, Volusion, Magento, Zencart, Bigcartel, Netsuite, Infusionsoft, Ecwid, Prestashop, and 3DCart.

The right type of technology and software for you may be different from your neighbor or your competitors. Once you’re able to determine the best options for your specific business needs, conversion rates and profits will skyrocket as a result of this implementation. It all comes down to your business model, website design elements, third-party integration, data feeds, and both basic and custom functionality. This is important for new eCommerce companies, as well as established brands that have been selling products and services online for years.

Technology is constantly evolving. That’s why every business in the eCommerce industry needs to prioritize their software development. Failure to keep up with the latest trends and new technology can cause you to fall behind your competitors. Furthermore, this type of software development can help your company increase leads, improve operational efficiencies, reduce operational costs, improve the user experience, and ultimately drive more profits. That’s why you need to find a company that can help you reach these objectives.

Results We Generated

Average Increase in Website Traffic


Average Increase in Conversion Rates


Monthly Total Leads Generated


We become an indispensable resource for our clients to drive traffic and leads.

Duran Inci
CEO of Optimum7
See How We Can Help You Grow Your Business
Want to speak with an expert? Call 866-848-6072

Optimum7’s eCommerce Software Development Services

Here at Optimum7, we are experts in everything that’s related to eCommerce. We have the knowledge, tools, and experience to give all eCommerce businesses the advantages they need to thrive in this industry.

Custom Functionalities

Every eCommerce business is unique. You can’t expect to have the same wants and needs as every other brand on the market. That’s why you need to custom features that aren’t necessarily offered in a one size fits all eCommerce platform.

At Optimum7, we take the time to understand how your business operates. We learn about your needs as well as the needs of your customers. By doing this, we’re able to implement a custom solution for your eCommerce platform. This will improve the way you sell products and services online, without sacrificing the customer experience.

Operations and Logistics

Once a product is purchased online through your eCommerce platform, it still needs to get fulfilled, packaged, and shipped to the customer. As you know, there is quite a bit that goes into this process. Your inventory needs to be adjusted, barcodes or UPC codes need to be processed, shipping stations need to be notified, and much more.

Optimum7 helps you make your operational process as efficient as possible. By minimizing friction with eCommerce software development, it will help you save time and money in the long run. As a result, you’ll still be able to process orders with ease as your sales numbers scale and begin to double or triple.

Conversion Rate Optimization

Just because someone lands on your website, it doesn’t mean that they’ll convert. Your website design and purchase process will impact your conversion rates. We can help you track things like shopping cart abandonment rates and figure out what site elements will drive conversions.

We’ll make sure that your ordering process is easy to follow for your customers. By improving what your website visitors see when they are browsing, it will increase the chances that your site traffic turns into paying customers.

eCommerce software is the backbone of an online store. This software makes it possible for businesses to sell products and services online. Customers can add items to their shopping cart while seeing prices, taxes, and shipping options adjusted in real time. While on the back end, businesses can manage things like their inventory and operational process to fulfill orders.
The answer to this question will vary based on your business size, industry, what you’re selling, and who you’re selling to. There are hundreds of different eCommerce platforms to choose from, but some of the most popular options are Shopify, Bigcommerce, Volusion, and Bigcartel. Here at Optimum7, we can make sure that you find the best platform for your business needs.
First you need to determine what types of products and services you’re going to sell. If you already have an existing business that sells products in physical stores, this will be easier for you. Then you need to pick a domain name, start building your website, and choose an eCommerce platform to process orders.