We are a marketing company. Most companies in our field will take the route of explaining how to make your page more SEO friendly, and will give tips on how to rank on Google (blah, blah, blah). That’s not what this article’s about, but if you apply these tips then everything else will follow suit! […]Read More ›
At Optimum7, I do my best to grow a little bit every day. Whether it is researching a new skill, learning a bit more about a client’s industry, or simply making time to get to know a coworker a little better, I find it very important to adapt and evolve both professionally and personally. One of the ways we facilitate this growth at Optimum7 is through the use of an internal forum. On our project management system, we’ve designated a section that is purely for employees to ask and answer questions, or request tutorials for skills they’d like to improve.Read More ›
WordPress is today’s best content management and blogging software. As a matter of fact, it powers this website and many of our clients’ websites. WordPress has many neat functionalities and plugins, which is why so many major websites use WordPress to serve millions of Internet users every day.Read More ›
What Is Analytics Event Tracking?
Event tracking is a method made available by Google Analytics using the ga.js tracking code. It is used to track custom user activity with UI elements, known as “Events”. With Event Tracking, the total number of pageviews is never skewed–as is the case when using urchin.js to track user activity. Event Tracking provides for hierarchical organization of events into Categories, Actions, and Labels.Read More ›