Online Content

Fundamentals of Search Engine Marketing (SEM)

SEM is no easy task. It requires a thoroughly planned execution strategy and a flawless process to be successful. Depending on the competitiveness of the industry, it might take 6 months to years to achieve substantial results. There are no tricks or magic involved here, just hard work and dedication. There are a lot of roads to take and strategies to implement. However, marketers should not forget the fundamentals of SEM.

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How to Attract More Local Customers Online

There are many small businesses that have difficulties in marketing, specifically attracting local customers. There are many market challenges for small business. Many mom and pop shops don’t have large enough budgets for marketing. For most small businesses, print advertising becomes their medium of choice whether they post an ad in local Newspaper or pass out flyers made on a home PC. TV advertising isn’t even an option for small businesses. Another challenge is that many small business owners do not have the experience in advertising. Very few small businesses are going to know how to calculate brand equity, opportunities-to-see, and day-parting. These are all terms only marketers understand. Another challenge to small businesses is time. Many mom and pop shops are working double the hours in this economy which leaves little time for implementation and tracking of marketing initiatives with various techniques such as pay per click marketing. Most Small business owners spend their time at the business, not sweating over statistics.

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How to Keep Your Customers Coming Back

If your website has a goal, that is, sales made through an online ecommerce site, lead generation, phone calls, surveys that are completed, then you probably have put some significant effort in time and expense towards winning that client… and it all started with a conversion.

If you have been in business for any length of time, you should probably already know what a big percentage of NEW sales actually come from EXISTING customers.  If you are doing a good job, this is most certainly the case.  This should make sense; customer buys product or uses your service and you have provided the value, and hopefully more, than the client expected.  Important customer-relationship dynamics take hold … trust, confidence, peace of mind and convenience all grow in your favor.

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How To Get Rid of Spam on Form Submissions

Recently we had a client who started to rank up very quickly on the major search engines such as Google and Yahoo. We noticed that the amount of spam that was being passed through our web submission forms increased by 1000% and that happens to all major websites Well, over the next couple of months I came up with the best way and really the final way to get rid of all spam from web forms!

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