6 Facebook Ad Optimization Strategies For Better Conversions

With over two billion monthly active users, Facebook is one of the largest social media platforms in the world with the highest number of active social media users. It’s also one of the most popular sites for online shopping, with an estimation that 70% of shoppers use Facebook to discover new products. This makes it […]

What are Google Performance Max Campaigns and How Do They Work?

While creating a single Google Ads campaign may be easy, crafting multiple campaigns for different advertising channels can be time-consuming and difficult. Performance Max by Google eliminates the need for manual targeting and bidding by providing ad copy all in one go. This saves you a considerable amount of time overall. For a better understanding […]

YouTube Ads for eCommerce: How to Launch Your First YouTube Ad

YouTube is a powerful platform that can help you reach new leads and customers. If you don’t have a YouTube e-commerce marketing plan in place, you’re missing out on a vital opportunity to increase your brand’s reach. YouTube ads for your e-commerce business can be an effective way to reach new users and promote your […]

In-Depth Guide to Programmatic Advertising

If you’re new to programmatic advertising, you may be wondering what the hype is all about. Programmatic advertising is a way of buying and selling ad space automatically, through software. In this in-depth guide, we’ll break down everything you need to know about programmatic advertising, including how it works, its benefits, and how to get […]

12 Facebook Advertising Tactics and Strategies For eCommerce

Facebook Advertising for e-commerce businesses is hard work. You know that it’s not enough to research the best time and place of advertising, you also need a Facebook marketing strategy that will engage with potential shoppers at each stage in their journey as well, so they can make a purchase from you. This includes targeting […]

15 Best Google Advertisement Tactics For eCommerce Businesses

Why use Google Ads for eCommerce businesses Utilizing Google Ads such as Google Display Ads, Google Search Ads, Youtube Ads, Google Shopping Ads is crucial for eCommerce businesses looking to increase ad performance, and make the best out of their ad spend. This article will be your how-to-run google ads guide to creating ad groups, […]

How to Use Pitchbox for Outreach Marketing

As every marketer knows, outreach is probably one of the most time-consuming and frustrating parts of their job. Marketers conduct outreach for a variety of purposes. Sometimes it’s to reach targeted leads, conduct guest blogging, offer product donations or simply to build industry relationships. Conducting outreach and keep tracking of it all via your email […]

Lessons I Learned as a Project Manager for a Small Business

Imagine a scene where an overworked programmer is trying to code (without being interrupted) when his extremely impatient boss walks over to his desk to ask him a question. Coding requires intense focus and concentration, which his boss knows, but he really needs an answer. How much time do you think the programmer has to get back to his boss? An hour? Maybe two? In our office, you’d be considered quite the optimist! He needs that answer NOW!

And let’s not forget the marketing manager! He’s busy messaging the junior programmer demanding that he finish a task that is way past due – which in our business can be as little as an hour.

And where am I? I’m the project manager who is tasked with keeping track of all this craziness and making sure projects move forward without interruption.

What can I say? Welcome to the glorious world of small business and project management!