Duran Inci

How to Increase Ecommerce Average Order Volume and Customer Lifetime Value

In this Surge Session we go over different strategies for increasing average order volume (AOV) and customer lifetime value (CLV) for both eCommerce and lead generation / service-based business. We also discuss the importance of these figures, as well as cost per acquisition, and the relation between them. We cover topics such as drip-marketing, Facebook marketing, and [...] Read More

How to Structure Content for SEO

In this Surge Session we cover the latest content marketing trends, specifically structured content. The simplest definition for Structured Content is that whether in a textual, visual, or playable format it conforms to structural and semantic rules that allow machine processing to meet specific business requirements and analytics. When done correctly, structured content maximized the worth of your [...] Read More

5 Reasons to Have an Agency of Record for Ecommerce and Marketplaces; Avoid Hitting Multiple Nexus for Tax Purposes

If your business sells products through ecommerce and marketplace platforms, you need to have an agency of record. Some of you may be more familiar with this concept than others. It’s possible that some of your businesses have even worked with an agency of record in the past. But regardless of your prior knowledge on […]

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Amazon Alternative Marketplaces in 2018-2019 for Sellers: How to Diversify Your eCommerce Business

eCommerce businesses are growing increasingly frustrated with the barriers they are facing when trying to sell on Amazon. In this week's Surge Session, we address some of these obstacles and the solutions Amazon sellers are using to overcome them. Selling on Amazon and Other eCommerce Marketplaces This week we talk about marketplaces and the issues [...] Read More

eCommerce Replatforming Checklist

This week's Surge Session focuses on eCommerce migration, which refers to switching your eCommerce operation from your current platform to a different one. We cover everything from the benefits and risks of re-platforming, to the pros and cons of different eCommerce platforms, such as Shopify, BigCommerce, WooCommerce, Magento, and more. We also go over customization, apps, [...] Read More
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