Why Your Klaviyo Campaigns Are Underperforming — And How We’ve Engineered a Smarter, More Profitable System

Let’s start with an uncomfortable truth: most Klaviyo setups are leaking money.

It’s not that they’re broken.

They just aren’t built to win.

What passes for “optimized” in most eCommerce email marketing brands is actually just… average. Open rates look okay. Revenue per recipient seems passable. The processes are active, and emails are being sent regularly. And yet — 30 to 50 percent of your potential from email marketing is still being left on the table.

Why? Because the strategy under the hood is fundamentally outdated.

At our level, good isn’t good enough. So we built something different. Something better. Something that plays a key role. A Klaviyo execution system that combines AI, behavioral economics, and real-time signals to drive results the way most brands wish their emails could

We’re not another email agency.

We’re a dynamic revenue intelligence system.

And we’ll show you how we improve Klaviyo campaign performance — one layer at a time.

Deliverability Is the Hidden Killer — We Fix It at the Root

Let’s make this simple: if your email doesn’t reach the main view, it might as well not exist.

Most brands send beautifully designed emails — but low open rates tell the real story. They fall into the Promotions tab, or worse, the spam folder. And Klaviyo won’t even tell you it’s happening.

The cause?

Bad signals — spammy language, image-only emails, overused sender reputations, and aggressive tracking toggles. These things automatically kill your deliverability, no matter how strong your design or offer is.

What we do differently:

• We test every single email campaign across 1,000+ real inboxes from 10+ major ISPs.
• If more than 5% of the land is in spam, we don’t send it.
• We run every subject line and body copy through AI-powered spam checkers to safeguard inbox placement and lift open rates.

We run this process to make sure that you have better click rates, more qualified traffic — without changing your offer or your audience. We are not basic sender, we simply remove the bottleneck no one else sees.

Image-Based Emails Are Pretty… Useless

Brands love image-based emails. They’re beautiful. They feel “on-brand.” They look great in the design review. But to an ISP like Gmail or Outlook?

They look like a risk.

Here’s why:

ISPs can’t read images. They don’t know what’s inside your perfectly designed sale graphic. That means they can’t assess safety, relevance, or context — which triggers spam and promotion filtering. Worse, they can’t even be sure you’re not hiding malicious content inside the image.

What we do differently:

• We build HTML-first emails with embedded images and visible text.
• This gives us the best of both worlds: on-brand design + high deliverability.
• Every block of text is contextual and indexable, meaning inbox filters recognize the email content as legitimate.

The result?

We design emails with built-in structure — so they’re effortless to scan, simple to understand, and far more likely to be opened.

Segmentation Is Broken — Here’s How We Fix It

This is where things get serious.

Segmentation is the difference between an email campaign that converts and one that annoys. Between building a community of loyal buyers and becoming just another marketing pest

But here’s the problem:

Most Klaviyo setups use segments like “Opened Email in Last 30 Days” or “Clicked Any Campaign.”

That’s not real interest. It’s just shallow interaction.

The Myth of the Engaged Segment

You’ve probably heard marketers talk about their ‘engaged customer list.’ But what metrics are they using to define that?

• Opened an email once?
• Visited on a single campaign?
• Visited the website while logged in?

This kind of segmentation is shallow. It ignores whether messaging is actually relevant to the buyer’s intent. And that’s why campaign performance stalls — because you’re treating radically different audience behaviors as if they were the same.

Someone who clicked on a discount isn’t the same as someone who clicked on a product deep-dive.

One wants a deal.

The other wants to buy.

And that’s the problem.

What We Do Differently:

We go deeper — much deeper into the key signals that matter.

1. Behavioral Click Tracking
   We don’t just track whether someone clicked. We track what they clicked — and what that click means.
   • A click on a “20% off” banner? That’s a price-sensitive customer.
   • A click on a long-form guide? That’s a research-driven subscriber.
   • A click on a rare SKU? That’s a deal hunter.
2. Every link becomes a psychological trigger — a window into intent that builds a real behavioral profile.
3. Weighted Engagement Scoring
   We assign engagement scores based on the quality of the interaction, not just the action itself.
   • Spec page visit= +3
   • Get 10% off button click = +1
   • Article view = +5
   • Scroll depth = +4
4. That’s how intent is measured — and the difference between a smart system and a spray-and-pray email marketing approach.
5. Micro-segmentation via AI
   Once we score behaviors, we use AI to create dynamic micro-segments that evolve daily.
   • High-intent non-discount buyers
   • Price-sensitive reactivation
   • Product-type loyalists
   • Email-clickers who never convert
6. Each of these gets a dedicated message series, custom subject line strategy, and timing cadence. We stop treating your list like a list — and start treating it like a living network of real people.
   

The Human Element: Understanding Buyer Psychology

You don’t just have “shoppers” on your list. You have:

• The comparison junkie – they’ll open 5 tabs and cross-check every price.
• The emotional buyer – they’ll impulse-buy a limited edition Glock slide at 2 AM.
• The data-driven prepper – they want specs, reliability, and real-world reviews.
• The brand loyalist – they trust your name and will buy whatever you tell them is worth it.

What we do is map these types to behaviors, and then build flows and campaigns in their language. This isn’t persona theory. It’s machine-learned behavioral targeting powered by what they actually do, not what they say that speak .

The Revenue Impact

Let’s talk numbers.

In most Klaviyo accounts, segments are stale. Dynamic lists are running — but no one is auditing them. So you’re emailing the same people over and over, while ignoring emerging patterns in the data.

When we rebuilt segmentation — tossing out outdated best practices — here’s what happened for a $15M/year outdoor gear brand:

• Unsubscribes dropped by 38%
• Open rates also jumped once we stopped blasting stale lists
• We reactivated over 15,000 previously cold contacts from a ‘dead list.’
• Flows and campaigns personalized by behavior outperformed static sends 3:1

And all we changed was…

Not the offer.

Not the product.

Not the design.

Just the brain behind it — the group of logic and priorities that powers performance.

Flows That Don’t Just Nurture — They Convert Hard

Most Klaviyo flows are checkboxes: 2-cart emails, 1 welcome, 1 post-purchase — then silence.

That’s not a strategy. That’s money slipping through your fingers.

We build behavior-driven sequences with 7–9 touch-points: urgency, proof, education, and direct CTAs — all tailored by audience type and purchase history.

First-time buyers? Get clarity and social proof.

Repeat buyers? Loyalty and upgrades.

VIP subscribers? They get early access and exclusive drops.

We also track flow and campaign overlap — avoiding fatigue, boosting performance, and increasing result without annoying your subscribers.

What We Do Differently:

We go beyond typical best practices — crafting behavioral email sequences that feel like real conversations, not nags. Each email serves a purpose:

• Email 1: Confirmation + soft reminder
• Email 2–3: Product benefits + social proof
• Email 4–5: Education + urgency
• Email 6–7: Scarcity + FAQ resolution
• Email 8–9: Plain-text founder note or testimonial close

Every flow is tested, optimized, and adapted weekly.

We go deeper by tailoring each one to buyer type:

• First-timers get clarity and confidence
• Repeat buyers get loyalty nudges and upgrades
• VIPs get exclusives and early access

And to prevent fatigue, we monitor flow vs. campaign conflicts in real time. If your audience is scheduled to receive both? We suppress or shift intelligently.

The result? Better outcomes, fewer deliverability issues, and flows that sell harder than most campaigns.

Campaign Planning with Agility and Accountability

We’ve heard it from so many teams, it’s practically a script:

“We can’t plan weeks. Promotions change. Inventory moves. We hit send when the business needs it.”

Okay. Fair. Reality happens fast.

But here’s the problem—if every email campaign is a reaction, performance doesn’t just dip. It flatlines.

No structure means no leverage.

No rhythm means no compounding.

What starts as “we’re being flexible” quickly turns into “we’re always putting out fires.”

Speed without a system isn’t agility. It’s chaos. You’ve heard this before:

“We’re too busy to plan emails weeks ahead. Our offers are dynamic. Our supply chain changes. We send when we need to.”

We get it.

But here’s the reality: if you’re firing off last-minute emails without a foundational system, your performance will plateau. And without rhythm, your open rates steadily decline — even with strong offers.

What We Actually Do (That Others Don’t)

We don’t just follow content calendar best practices — we build in room to breathe. It’s structured spontaneity: a system that gives you control without killing your momentum.

1. The Messaging Backbone

We start by co-creating a foundational plan that covers the big pillars:

• Weekly drops (education, tips, or features)
• Seasonal email campaigns (Black Friday, summer promos, etc.)
• Product launches
• Restocks and “back in stock” flows
• Winback nudges for lapsed customers

This becomes your baseline. It’s not rigid. It’s not a top-down plan we hand over — it’s a living, breathing structure we build with you.

2. Override Lanes for When You Need to Move Fast

Got a flash sale you need to launch today because a shipment landed early?
No problem. That’s what our override lanes are for.

We bake in fast-pivot templates, quick-approval flows, and Slack-connected workflows. You can break the normal rhythm without breaking the system.

It means speed when you need it, without the chaos.

3. Feedback → Better Next Moves

Every email isn’t just a send — it’s a signal. We read it.

• Each send generates a real-time performance report — open rates, clicks, and outcomes, all analyzed with AI.
• Audience behavior shifts are spotted early
• Segments are reshaped based on how people respond
• Copy, creative, timing, and CTA are all optimized on the fly

Open rates trend upward as your messaging adapts in real time. You’re not just firing off emails — you’re building momentum that compounds.

Pop-Ups That Convert — Without Killing Your Margins

Everyone hates pop-ups… until they see how many sales they’ve been missing without them.

Here’s the twist:

Most brands leave pop-up strategy to default settings or throw in a half-hearted 10% discount. It works. But it also conditions your entire audience to wait for a discount.

That’s not a strategy. That’s short-term survival.

What We Do Differently:

We design high-converting pop-ups that avoid relying on discounts… Instead of discounts, we test high-performing lead magnets. To give you examples;

• Early access to limited drops
• Restock alerts or rare inventory notifications
• SMS sign-ups for urgent updates
• Educational guides or buyer’s content
• Gamified entries (mystery deals, spin wheels)

And we don’t trigger them based on time. We trigger based on relevant behavior:

• User behavior across different product categories, scroll patterns, exit timing, etc.

Once someone opts in, we don’t dump them into a generic welcome flow. We route them through personalized nurture journeys tied to their intent:

• First-time shopper? Get clarity and social proof.
• Deal hunter? Get clearance-first visibility.
• High-AOV buyer? Get premium offers, not discounts.

It’s a strategy built to drive results — not depend on coupons — and it feeds directly into high-performing email campaigns.

This Isn’t Email Marketing. It’s a Full-Funnel Conversion Engine.

You thought you needed “better emails.”

But what you really needed was a more capable Klaviyo operating system — one that monitors behavior, understands buyer psychology, and adapts in real time.

We don’t run your Klaviyo.

We weaponize it.

When we take over, your flows become funnels.

Your segments become insights.

Your system starts running multiple strategies at once — each tailored, each compounding.
Behind the scenes, it’s powered by a proprietary library of pre-optimized flows, modular campaign assets, and behavioral response patterns — meaning faster launches, smarter tests, and higher ROI.

And we do it without begging for clicks, discounting your margins into oblivion, or settling for static “best practices” written in 2018.

If you’re doing over $1M and still treating email like a side channel, you’re not just leaving money on the table — you’re handing it to your competitors.

We can help you capture the growth you’ve been leaving behind, contact us.

Still unsure what this really means for your brand? The table below breaks down exactly how our approach stacks up against the old way.

Category	Generic Klaviyo Funnels	Other Agencies	Optimum7
Segmentation Logic	Simple rules: opens, clicks, 30/60/90-day engagement	Slightly customized segments, typically based on opens, clicks, purchases	Behavior is tracked in real time, with AI scoring engagement and dynamically segmenting users for precise targeting at the right moment.
Flow Structure	1–2 emails per flow (e.g., abandoned cart, welcome)	3–5 emails, templated content with minor customization	Email flows that adapt midstream depending on the person — how they act, where they are in the journey, and what they’ve done so far.
Content Personalization	First name merge tags, generic recommendations	Some conditional blocks, limited dynamic logic	Messages are written based on what they looked at, what they skipped, what they seem curious about.
Abandoned Cart Strategy	2 emails, no split testing, ends after 48 hours	Up to 3–4 emails with product image and urgency	We test every subject lines, calls to action, delays and fine-tune based on whether they’re new or returning.
Campaign Calendar	Ad hoc or nonexistent	Light monthly calendar, brand-dependent	Everything’s mapped out, but built for agility — we stay aligned in Slack and tweak fast based on what’s working
Deliverability Tactics	Default Klaviyo settings, little visibility into spam/promotions tab	Basic A/B testing and subject line changes	Every email is tested across real inboxes. If something’s getting flagged, we rewrite it before it costs you opens.
Image/Text Balance	Fully image-based designs with minimal/no text	Designed templates with some text blocks	Emails are built to render well everywhere fast-loading, mobile-friendly, and easy to read even with assistive tech.
Pop-Up Strategy	Generic 10% off coupon with timer-based trigger	Slight design tweaks, cookie-based triggers	Popups only show when the timing makes sense — exit intent, scrolling deep, hovering on “add to cart.” No guessing.
Welcome Flow	1–2 emails, usually a thank-you + discount	3–4 emails with light brand intro	New subscribers don’t get a one-size-fits-all welcome. We tailor it based on who they are and what they care about.
List Cleaning / Maintenance	Infrequent or reactive	Quarterly at best	Based on engagement decay and inbox signals, AI cleans the list automatically — re-engaging if there’s a chance, letting go if there’s not.
Klaviyo Dashboard Usage	Basic email campaign and flow reports	Uses Klaviyo’s built-in dashboards, occasionally supplemented by basic reports from Google Analytics	You can see what’s working, what’s not, and what’s likely to happen next — all in one place.
Opt-Out Management	Avoid unsubscribes at all costs	Light segmentation to reduce frequency	Encourages opt-out of non-converting users to improve sender score and reduce list costs
Lead Nurture Funnel	One-size-fits-all welcome series	Brand tone applied, but flows rarely go beyond the first 7 days	These aren’t just sales emails. They teach, build trust, and keep people around longer.
Conversion Philosophy	Convert fast, offer discount	Push urgency, inject brand feel	We don’t shove a discount at someone just browsing. Every CTA is based on where they are — not where we wish they were.
Revenue Impact	Klaviyo typically drives 10–15% of total eCom sales	15–25% if executed consistently	30–50%+ Klaviyo contribution with compounding monthly growth through retention and AI system feedback