How to Create a PDF from HTML and URLs: SOAP PHP Web Service PDF Converter

Creating a .pdf file from HTML can be difficult and time consuming. There aren’t many reliable resources that can teach you how. However, your struggles are over now that programmers at Optimum7 have recently created a web service called the PDFCreator. The PDFCreator is a SOAP PHP Web Service that allows you to create a .pdf from HTML or a URL, which means automatic and recurring updates in .pdf format if and when you need them.

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9 Things Breaking Bad has Taught Me about Marketing

Over the past few weeks, I’ve begun carpooling to and from the office with a couple of my co-workers. We meet in Miramar, work out, and then take turns driving to work each day. To be quite frank, it’s awesome. I save an entire tank of gas each month, not to mention some sanity by avoiding a daily commute through Miami’s treacherous, perpetually under construction highways. But one of the best parts of my new shortened commute is that I know I have the opportunity to connect and get to know my coworkers a bit better. We spend most of the drive gabbing on about weekend plans, inside jokes, or the time we spent at home the evening before.

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Surviving a Rebrand: Tips for Designers, Marketers, and Clients Alike

Last month, I wrote an article detailing the rebranding process. Well, for everyone who was waiting for the big reveal, the moment is here! This week, Optimum7 officially completed the launch of the Access Real Estate rebrand campaign. In this article, I will discuss how designers, marketers, and clients can and should work together to achieve rebrand success.

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A Beginner’s Guide To Usability Testing

This week, I had the opportunity to create and analyze user testing for one of Optimum7’s clients. I say “opportunity” here because it is just that. After all, it’s not every day you get to see the reaction your design is getting from real users. Typically, it’s quite the opposite. All too often we create a site, nurture it through development, and then send it off to the marketing department to be optimized for search engines. But through user testing, designers get to have a greater part in the conversion optimization process. In this post, I’ll discuss what usability is, why it is important to test it, and how to do it effectively.

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Optimum7’s New Client Strategy

Over the past few weeks, I’ve been writing quite a bit on updating processes and streamlining the way marketing agencies should handle their clients. Typically, marketing firms work by department – design, copywriting, marketing, social media, etc. There is absolutely no problem with each department working independently. I’m a strong believer in working with a team of specialists, rather than a single person who “seems” to know everything.

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