If you ask any designer what the most difficult aspect of his or her job is, you are most likely to get a response that concerns client relationships. If we lived in a perfect world, all clients would understand grids, Helvetica, color theory, and visual hierarchy. However this is by no means a perfect world- which actually does work to my benefit, because if we did live in a perfect world and all my clients knew what I know about design, I’d be out of a job.Read More ›
There is probably no category of purchase decisions that is more personal, private and intense that those that are focused on our personal health, especially considering the choices available across the spectrum of health care providers, technology and much more.Read More ›
Are you tired of posting away on your Social Media profiles and getting little to no interaction in return?Read More ›
When I told my family, they were shocked. My cousins mocked me, and I knew then that none of them would probably ever understand. I’m talking, of course, about the first time my family realized the full level of my nerdiness.Read More ›
If you’re in the hospitality industry, you may not have realized the benefits of a strong online presence. Rather than problems or opportunities that are “common” or “normal,” the industry faces a unique set of problems in the ways they operate. For example, hotels are open 24 hours a day, 7 days a week, 365 days a year! This, of course, means that hoteliers must be on top of their game at all times, ready to respond and overcome challenges as they arise.Read More ›
As a small business we are the first to understand how important it is to multitask and get things done. We are aware of the long hours and the obstacles that prevent us from reaching our goals, financial and otherwise. Hiring additional help can often be a daunting task and requires careful consideration.Read More ›
The Internet has brought us so many wonderful gifts. It’s given us the power to connect with family members in faraway places, the ability to ask almost any question and receive an answer, and now, it’s brought us dinner.Read More ›
Sometimes less really is more. When it comes to Less CSS, this is especially true. While it has more functionality than classic CSS, Less CSS has a more elegant syntax. Less CSS is an improvement over classic CSS syntax. It is not a technology supported by browsers, but can certainly be used with any kind of website. It has tools and libraries that can be converted into actual CSS, which browsers do understand, but Less CSS reduces the redundancy of standard CSS, replacing it with shiny, elegant syntax.Read More ›
CSS (Cascading Style Sheets) is the de facto scripting language used to style the World Wide Web. It is a powerful, flexible and simple scripting language for styling web pages. While it is arguably the most popular styling technique for the web, it is not that popular in other presentation systems. I personally miss it in desktop application development.
CSS v.3 has improved to such a degree that designing web pages is now easy and fun. Let’s take a more in depth look at the some of the improvements made to CSS 3.
Like clockwork, our busy season has officially begun. The past two weeks have been a bit of a blur for the design department here at Optimum7. I’ve been working around the clock with prospects and current clients, all in need of redesigned websites. The common denominator? I’ve officially begun to suggest responsive design for nearly all of our clients. I’ve written about responsive design in the past, but for anyone who doesn’t know what responsive design is, I will explain briefly here.Read More ›