Create Client Facing PPC Reports with Metrics That Matter

What is the one thing every PPC (Pay-Per-Click) specialist hates the most? Reporting. Not because it is a pain in the butt, which it can be, but because it can be hard to effectively communicate campaign performance to clients—who are often spending thousands of dollars each month yet do not completely understand how their money […]

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How to Create Powerful Value Propositions

Value propositions are what drive users to complete some desired action. Whether it’s purchasing a new product or submitting a form in exchange for something, the value proposition can best be defined as the reason why someone will buy a product from you or a service that you offer. Providing strong, legitimate value for users […]

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