How to Generate Leads using Nurture Funnels and Cold Email for B2B Businesses and Companies: If you own a B2B business, lead generation can be a stress-inducing aspect of your operations. Fortunately, there are a few options for reaching out to potential clients.
Learn B2B lead generation tactics using cold email outreach and audience retargeting:
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Step-by-Step Cold Emailing Tips for B2B Lead Generation:
Here, we’ll break down the strategy that Optimum7 uses in lead generation.
It’s been a huge success for us, and there are many B2B companies that can take advantage of this cold email outreach campaign strategy to increase leads in their own industry.
1. Produce Marketing Videos for Your B2B Products and Services:
So the number one thing is that you must produce branding videos that you can use for targeting. Ideally, these should be at a length of around 45 to 60 seconds.
2. Identify Your Target Audience of Potential B2B Clients:
As an example, let’s assume that you’re trying to reach all of the VPs at target-market companies with between 100 and 1,000 employees. There are tools available to help you gather all of the necessary data, such as phone numbers and email addresses.
3. Create Custom Audiences of Your B2B Leads on Social Media:
Once you have this data, head to Facebook and LinkedIn. These are very popular social media sites for professionals, so they represent fertile ground for lead gen. Create a custom audience using the emails, names, last names, and phone numbers that you’ve gathered. On Facebook, you’ll probably have around 2000 matches, if you’re lucky. On LinkedIn, however, you’ll have many more, because LinkedIn already stores all this data, so custom audiences are pretty powerful through their platform.
4. Target Custom Audience with Your Video Marketing Campaign:
Now, create marketing campaigns with your videos, targeting your custom audience for a period of two to four weeks. These videos will familiarize your potential customers with your branding, making them more amenable to your cold email marketing later.
5. Review the Results of Your Social Media Marketing Campaign:
During your video campaign, you will be able to see who is watching your videos, how frequently they watch them, and for how long. This gives you valuable insight into how to develop cold emails that get responses by revealing who should be targeted, and what subjects caught or held their attention.
6. Strategize for Cold Outreach to Your B2B Leads:
Now, you can create a specific cold email outreach strategy. Cold outreach campaigns should consist of an initial email and three follow-up emails. One of the most crucial points of a cold email outreach strategy is subject lines. cold email subject line should be 60 characters or less. You need to catch your potential client’s pain points.
Cold Email Lead Generation in Summary:
1. Gather data on target audience
2. Use data to construct a custom audience on social media
3. Produce and share short videos about your service or product
4. Retarget your audience with hyper-personalized, cold emails
5. End your first conversation with a Call-To-Action (CTA) that provides value
This strategy works with direct mailing campaigns, as well. Conducting research, and being hyper-personalized in your approach, will increase your success rate.
Better still, you can often afford to be more direct with the CTA in direct mail.
So, for example, if the lead likes cigars, you could send a cigar in the mail, accompanied by a short letter that reads: “Let’s grab a glass of scotch, and talk shop.”
00:10 Produce Marketing Videos for Your B2B Products and Services
00:20 Identify Your Target Audience of Potential B2B Clients
00:36 Create Custom Audiences of Your B2B Leads on Social Media
00:50 Target Custom Audience with Your Video Marketing Campaign
01:05 Review the Results of Your Social Media Marketing Campaign
01:15 Strategize for Cold Outreach to Your B2B Leads
01:42 Starting a Conversation
02:01 Omni-channel approach
#Optimum7 #LeadGeneration #B2BLeadGeneration #LeadGen
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