BigCommerce’s Acquisition of Feedonomics: A Step in The Right Direction

BigCommerce’s Acquisition of Feedonomics: A Step in The Right Direction

In July 2021, BigCommerce acquired the data aggregation SaaS company Feedonomics in an asset purchase transaction. (BigCommerce acquired Feedonomics for approximately $145 million. Approximately $80 million cash paid, while the remainder will be made with anniversary payments partially.)

Like GoDataFeed, Feedonomics consolidates information about your products, allows you to manage sellers’ ad data, and optimizes the product data to be shared with all of your selling platforms.

BigCommerce likely completed this acquisition out of a desire to strengthen their multi-channel strategy. Typically, eCommerce platforms don’t provide much to help their clients list products across multiple channels. This appears to be the service that BigCommerce is looking to provide.

Read more at: https://www.optimum7.com/blog/surge-session/bigcommerces-acquisition-of-feedonomics.html

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