Everyone needs to eat. This may sound like an obvious statement, but from a business perspective, you can find ways to leverage this reality. How can you take something that people do multiple times on a daily basis and make a profit from it? One of the best ways to do this is with a […]
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There has been lots of buzz lately about Proposition 65. That’s because the old Safe Water and Toxic Enforcement Act of 1986 has recently been updated. The new changes to Proposition 65 now impact the e-commerce industry. If you want to be successful, It’s obviously important for your company to focus on things like your […]
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Times are changing and with it digital commerce. As digital marketers and eCommerce sellers, it is our job to recognize these changes and adapt to them accordingly. That means doing our best to keep up with the volatile trends of the internet. The internet is much like the stock market. There is no one way […]
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From Facebook to Instagram to Twitter, the potential and value that social media has to offer are infinite. In today’s media-rich environment it is key for any business to create effective and successful social media content. Effective content has to be engaging and relatable to the viewer. Video, being the most data-rich medium, makes for […]
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When it comes to utilizing video for business, owners typically have two factors in mind: quality and affordability. Business owners are always looking for that perfect balance between the two factors, so when it comes to producing a video, you have to take full advantage of every resource at your disposal. One incredible resource that […]
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eCommerce product videos are a great way to demonstrate your product or inform your customers on specific features about your product as well as increase brand awareness. These kinds of videos are also sometimes called infomercials or explainer videos. They aren’t like traditional commercials because they don’t rely on imagery with strong emotional appeals to […]
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Company videos, also known as company story videos or corporate identity videos, portray a company’s story and are a great way to create awareness about your brand. Telling the story of your company is a powerful way to engage with customers and create strong connections. It allows for you to take control of your own […]
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ECommerce revenue is estimated to reach 500 billion dollars annually by the year 2018. All businesses, big medium and small could benefit from grabbing a slice of this incredibly big pie, and there’s no way to do that without developing a sleek and effective online store for your products. However, when it comes to eCommerce, […]
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