2 weeks ago, I attended the third largest trade show in the country. For those of you in the aviation industry, of course, you know I’m referring to the Business Aviation Convention & Exhibition (BACE). This year, more than 25,000 people from the industry came to Orlando, Florida to attend this annual event hosted by […]
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Ecommerce businesses always need to come up with new ways to expand. But with so much competition in this space, this isn’t always something that’s easy to do. How are you finding new customers? What strategies are you using to reach a wider audience? Right now, your existing ecommerce marketing tactics may or may not […]
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In today’s day and age, digital marketing needs to be a priority for all businesses. Creating your website was just the first step. Now you need to find ways to get traffic to your site and turn those visitors into dollars. Simply put, Internet marketing is used to generate leads and drive sales through online […]
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If you have an e-commerce company, there’s a good chance that you’ve had to deal with chargebacks at some point since you’ve been in business. In fact, the average rate of merchant chargebacks across all industries is rising 20% every year. The first time you went through the chargeback process, you may not have realized […]
Read More ›Stealth Marketing, also known as undercover marketing, is an aspect of marketing in which an audience is not aware that they are being marketed to. It is marketing incognito. To use a parallel, if the marketing industry were for example, the military, the stealth marketers would be the covert ops, secret agents, spies, and ninjas. Stealth marketing tactics are meant to market to one’s subconscious. The objective would be to make someone feel that they need or want something, without actually going out and saying buy this, our product is great, or check this out. Stealth marketing uses intricacies and subtleties to lightly hammer a message into your mind. Those who have used it thus far have reaped massive benefits.
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