Creating an online brand is no easy task. It requires a well-structured strategy and a good game plan. Since the competition is so great in the online marketplace, there’s a thin line between making and losing money. Therefore, any brand should carry certain characteristics.Read More ›
When it comes down to it, I would rather have targeted traffic versus just traffic. Most logical people will. But what most web owners actually target is basic traffic. They do campaigns to increase traffic to their site, which in return wastes their time and money.Read More ›
Microsoft has become what they feared most; the next IBM. With the latest release of their operating system, Vista, you have to wonder how they have lost their focus.
They have a lot of competition and any attempt to expand their brand into other industries seems to fail. Here are some quick examples.Read More ›
Most of my new clients come to me with the same problems; their websites don’t generate enough leads or sales. There are several factors that contribute to this, but usually all fall under a combination of 3 problems. They are either not getting enough traffic, they are getting poor traffic or the website is not converting the traffic into leads. These are usually the biggest problems that most website owners face. Here are the solutions I proposeRead More ›
Theoretically, anybody could start an Internet Marketing / Consultation Company. All it takes is an office, few employees, few computers and a website. However, not all these companies can be successful. Only those firms with a solid execution process that is client and ROI-focused will ultimately be successful. It comes down to “Taking Care of our Clients.”Read More ›
Search Engine Marketing (SEM) is not reserved and exclusive for big business. In fact, it is the brightest light for small businesses to effectively compete in their respective markets. It is a mistake to believe that the “big boys” know what they are doing on the internet, at least not yet.Read More ›
If your website has a goal, that is, sales made through an online ecommerce site, lead generation, phone calls, surveys that are completed, then you probably have put some significant effort in time and expense towards winning that client… and it all started with a conversion.
If you have been in business for any length of time, you should probably already know what a big percentage of NEW sales actually come from EXISTING customers. If you are doing a good job, this is most certainly the case. This should make sense; customer buys product or uses your service and you have provided the value, and hopefully more, than the client expected. Important customer-relationship dynamics take hold … trust, confidence, peace of mind and convenience all grow in your favor.Read More ›
Recently we had a client who started to rank up very quickly on the major search engines such as Google and Yahoo. We noticed that the amount of spam that was being passed through our web submission forms increased by 1000% and that happens to all major websites Well, over the next couple of months I came up with the best way and really the final way to get rid of all spam from web forms!Read More ›
Internet Marketing Companies and, more specifically, Search Engine Marketing Companies focus their attention on Google when it comes to achieving high organic rankings. This should make obvious sense since the overwhelming and growing majority of internet searches are performed using Google. However what are the factors that Google uses to generate its rankings? As such, what therefore should be the chief strategies for Search Engine Marketing Companies?
A great deal has been written about “best practices” by SEO (Search Engine Optimization) companies when promoting their services. This is in apparent response to some bad apples in this industry that attempt to “play games or tricks” to achieve high Google rankings … more on this later. Aside from mere ethics, the factors that really matter to the Google Spiders are as follows:Read More ›