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Is Content King in Internet Marketing? The Argument to End All Arguments

Panem et Circenses. Bread and circuses.  This was the Roman formula, coined by the satirist Juvenal, for the well being of their population that stipulated sustenance and entertainment were imperative to their approval.  Apparently the Romans could have been spectacular marketers because they understood (even unknowingly) what great content should entail.  Maybe they could have […]

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Video Marketing Tips to Boost Your SEO Efforts

Kony 2012. If you haven’t been living under a rock for the past five months, we’re certain you’ve viewed this video at least once. Millions upon millions of users flocked to YouTube and Vimeo to view and share this video across popular social media networks. The video was created by Invisible Children, Inc. on March 5, 2012 to promote the charity’s “Stop Kony” movement, raise awareness about the activities of the Lord’s Resistance Army (LRA) and Joseph Kony’s child soldiers, and restore peace in Central Africa. So what lesson can we learn from Kony 2012? For starters, DO NOT put Video Marketing on the backburner. If it’s been stagnant on your agenda for weeks, get to it and you will soon reap the benefits.

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Guide to Social Media Optimization (SMO)

During our everyday lives, we exchange and share information through different Social Media platforms in the hopes of being heard, understood but most importantly, followed. We spend hours in front of a computer sifting through countless Facebook, Twitter and YouTube pages. But what exactly makes us choose one page over the other? Which factors spark our interest? The answer is often found in the content, tone and design of our websites as well as the presence of our Social Media networks. Today, more than ever, Social Media has provided organizations with free Marketing outlets leading to a higher demand for Social Media Optimization (SMO). SMO is composed of a set of processes meant to successfully promote a brand, product or event. The objective of SMO is to reach as many targeted people as possible to create a snowball effect meant to lead to a community of loyal users. In this article, I will explain a step-by-step process on how to carry out and maintain a successful Social Media campaign, as well as how to interpret useful SMO data.

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