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What Do SEO Companies Do?

More than anything else, an SEO company exists to do all those things that you don’t have time to do with your website, or don’t have the skills to do yourself. Of course you want to market your site, and make sure it’s seen by everyone who is browsing the internet. The problem is, however, that hardly any business owner has the time to do all the tedious work building links, adding alt tags to pages, and creating mountains and mountains of relevant and interesting copy. There’s an even large group of business owners who don’t even know where to begin with SEO, and that’s why SEO companies are practically essential to doing business online.

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Ecommerce Payment Methods

Creating a fully operational and hassle-free Ecommerce Business is no easy task. There are lots of elements that play a role in the success of an online shopping site. Without question, one of the most important factors in Ecommerce is the “Payment Methods” accepted by the website and integrated into the shopping cart.

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How to Track Phone Calls on a Website

This is one of the most common problems in SEO in measuring the success of an online marketing campaign. Most of the time, marketers can track clicks and all user interaction on the site including average time spent on site, pages viewed per visit, and the bounce rate. All these stats enable the marketer to make certain adjustments if elements of the marketing strategy are not functioning correctly. Data analysis is essential for a successful internet marketing strategy. But what do you do if you have the kind of business where your clients always want to call? They do not want to fill out a form, they do not want to send you an email, and they do not want to buy a product from you; they basically want to speak to you over the phone.

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Fundamentals of Search Engine Marketing (SEM)

SEM is no easy task. It requires a thoroughly planned execution strategy and a flawless process to be successful. Depending on the competitiveness of the industry, it might take 6 months to years to achieve substantial results. There are no tricks or magic involved here, just hard work and dedication. There are a lot of roads to take and strategies to implement. However, marketers should not forget the fundamentals of SEM.

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How to Attract More Local Customers Online

There are many small businesses that have difficulties in marketing, specifically attracting local customers. There are many market challenges for small business. Many mom and pop shops don’t have large enough budgets for marketing. For most small businesses, print advertising becomes their medium of choice whether they post an ad in local Newspaper or pass out flyers made on a home PC. TV advertising isn’t even an option for small businesses. Another challenge is that many small business owners do not have the experience in advertising. Very few small businesses are going to know how to calculate brand equity, opportunities-to-see, and day-parting. These are all terms only marketers understand. Another challenge to small businesses is time. Many mom and pop shops are working double the hours in this economy which leaves little time for implementation and tracking of marketing initiatives with various techniques such as pay per click marketing. Most Small business owners spend their time at the business, not sweating over statistics.

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