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Yelp Reviews: How to Manage and Improve Them

When Yelp.com first launched in 2004, neither of its founders, Jeremy Stoppelman or Russel Simmon, thought it would become the phenomenon that it is today. For the past 8 years, Yelp has brought the “Food Channel Connoisseur” and critic out of all of us. Last month alone, Yelp.com had about 21.5 million unique visitors. They have not only made their way into millions of users homes and workplaces through their website alone, but they are present in the palm of our hands every time we ask Siri about the best place to have dinner in town. Who would’ve thought? People actually do care to express their thoughts and feelings online about a business… Of course we do! We love to think our opinion has value. And it DOES. We have been empowered!

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Should I Use Twitter in My SEO Strategy?

Believe it or not, Twitter has great SEO potential. And you should be taking full advantage of it. Unfortunately, many refuse to participate and view this social media network as a waste of time or simply too complicated. This is not the case and you really are missing out on a fantastic opportunity to boost your SEO efforts.

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Reputation Management for Politicians & Political Scandals

If there is nothing else that voter’s look at when considering which candidate to vote for, they look at reputation. Your reputation as a politician is the driving force of your career. What does your reputation have to say about you? Not quite sure? Go see for yourself. Take a moment to check out Google. Type your name in the search box and see what comes up. The stories present on the first page of Google are the most relevant as it is the first bit of information inquirers are met with when conducting a search. What is the most prominent information on Google revealing about you? Do you like what you’re learning about your reputation at the hands of the media?

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How to Establish and Track Your Online Reputation

One day while walking to the grocery store, I noticed that the person in front of me had dropped six dollars on the floor. Without thinking, I picked them up and handed them to him as he stared at me with wide eyes and a confused gesture. I kept walking towards my targeted products, sifting through endless isles, when out of the blue he appeared at the corner of the canned foods section. In his hand he held a bright orange paper that resembled a parking ticket, but that wasn’t the case. He came closer and with emotion handed me a lottery ticket. “Here,” he said, “These are the six dollars you picked up for me, good luck”. I won four dollars with it, but nonetheless I was able to take home the pride of helping out. So by now you’re probably wondering how exactly does this fit into your online reputation?

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