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Customized Internet Marketing with SEO and PPC

Imagine your business having the capacity to reach hundreds of thousands, if not millions of people without the expense of television or print mediums. Unless you’ve been hiding under a rock somewhere, you know we are talking about the Internet. In a rapidly advancing technological society, most of the research done and information gathered by […]

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The A-Z Guide for Copywriters

Style, tone, paragraphs, bullet points, target audience, call to action blah blah blah… You already know all about that, right? If you don’t already have a basic understanding of how to write copy you might want to read this article first before you jump the gun. But for all you Intermediate to Advanced Copywriters out there… I’ve got a treat for you!

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10 Free WordPress Plugins for Great SEO

WordPress was initially released on May 27th, 2003 by Matt Mullenweg and Mike Little. Since its first debut it has become the most popular Content Management System (CMS) worldwide. Many attribute its user-friendly interface as a reason for its growing popularity. It also is the only CMS that Google mentions at all in its Webmaster […]

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Designing Websites on a Deadline

When I was in college, one of my favorite professors, Megan Fitzgerald, assigned a 20-page research project that would be due at the end of the semester. You may be thinking to yourself, “Why would anyone favor a teacher who gives out 20 page research papers?” Well, Ms. Fitzgerald was different. When she handed out the rubric for the paper, she also handed out a sheet with a list of dates that were approximately 3 weeks apart. She gave us a list of “mini-deadlines” leading up to the final deadline. Genius. She had given us a tool that would help prevent procrastination, decrease stress levels, and boost productivity. In my opinion, this is quite possibly one of the best time management concepts. In this article, I will explain how I have turned Ms. Fitzgerald’s rubric into a mantra for designing on a deadline.

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Yelp Reviews: How to Manage and Improve Them

When Yelp.com first launched in 2004, neither of its founders, Jeremy Stoppelman or Russel Simmon, thought it would become the phenomenon that it is today. For the past 8 years, Yelp has brought the “Food Channel Connoisseur” and critic out of all of us. Last month alone, Yelp.com had about 21.5 million unique visitors. They have not only made their way into millions of users homes and workplaces through their website alone, but they are present in the palm of our hands every time we ask Siri about the best place to have dinner in town. Who would’ve thought? People actually do care to express their thoughts and feelings online about a business… Of course we do! We love to think our opinion has value. And it DOES. We have been empowered!

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Should I Use Twitter in My SEO Strategy?

Believe it or not, Twitter has great SEO potential. And you should be taking full advantage of it. Unfortunately, many refuse to participate and view this social media network as a waste of time or simply too complicated. This is not the case and you really are missing out on a fantastic opportunity to boost your SEO efforts.

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