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Backlinking Strategies for Local Business SEO

As a local business, it’s important to gain recognition in your community. How can you do this? Online exposure can mean the difference between being a mediocre store and becoming a local icon. The older optimization methods are no longer effective in Google’s algorithm. Google has become much stricter with their ranking process for local businesses. Stuffing your content with local terms just doesn’t work and placing your website on just any directory might get you penalized. Whoa! You mean to tell me that I can get punished for submitting my site online? Yes, it’s happening…

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How to Re-Brand a Company and Re-Create a Logo – Presentation is Everything

You’ve done the research, you’ve mind-mapped, you’ve sketched out a million thumbnails, completed a few digital comps, drank 17 cups of coffee, and finally you have arrived. The moment we have all been waiting for is here. You have just realized that your logo concept has truly come to fruition. All of the terrible ideas, obstacles and frustrations from the project are now a thing of the past. All you feel right now is euphoria. Your work here is done. Clock out early, go home, pour yourself a glass of wine and turn on an episode of Family Feud.

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How to Use Day Parting to Optimize Your Adwords PPC Campaign

Taking the bus and Metrorail to and from work everyday gives me an opportunity to observe patterns in daily life. See, I live in a diverse city – Miami – and I’ve noticed that people do the same things at similar time intervals almost every day. People from different races, cultures and genders are all on their smart phones all the time! They’re chatting with friends, playing Call of Duty, Facebooking, Tweeting, blogging, shopping, or doing other cool stuff we wouldn’t be able to do without internet access.

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Customized Online Marketing for Start-Ups

Traditional marketing, i.e. Radio, TV, Print et al, poses significant barriers for a start-up business. Obviously, it’s very expensive. It’s also inefficient, by almost any definition. They lack targeting, and rely on being exposed to a wide audience with the faint hope that a tiny fraction of one percent of the audience will view the ad at precisely the time and place that they are alert, and that they are interested specifically in what you have to offer.

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