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January 29, 2013  by

Customized Online Marketing for Start-Ups

Traditional marketing, i.e. Radio, TV, Print et al, poses significant barriers for a start-up business. Obviously, it’s very expensive. It’s also inefficient, by almost any definition. They lack targeting, and rely on being exposed to a wide audience with the faint hope that a tiny fraction of one percent of the audience will view the ad at precisely the time and place that they are alert, and that they are interested specifically in what you have to offer.

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in Advertising 0 comments
January 11, 2013  by

The Case for Responsive Web Design in Higher Education

University of Alabama may have crushed Notre Dame on the field on Monday night at our very own Sun-Life Stadium, but the Fighting Irish definitely seem to be winning from a technology and web design standpoint. Being the nerd that I am, I decided to check out both websites on my phone, ua.edu and nd.edu during the commercial breaks of the championship game. I visited the University of Alabama site first, for no particular reason, and was met with- well, pretty much what I expected- a standard mobile site. It was okay. I could easily navigate through the pages and back, but the low-resolution icons on the homepage did make me a little crazy.

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in Web Design 6 comments
December 28, 2012  by

A Guide to Using Animated GIFs in an Email

The day after Thanksgiving, a close friend of mine forwarded me an email blast from Amazon that boasted their “Black Friday Deals Week.” Knowing I am a huge geek, she forwarded me the email not because she wanted me to be in on the special, but because of the way the email was designed. Instead of a standard HTML email, it contained an animated gif. For those of you who may not know, a GIF is a file which allows various images (frames) in the file to be painted with time delays. Think of the flipbooks you made when you were a kid. What? You didn’t make any flipbooks as a child? That’s so sad! Go grab a pack of post-its and a pencil, and let your imagination run wild! Need some inspiration?

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in Web Design 2 comments
December 19, 2012  by

How to Remove Online Defamation (Review) Using Legal Action

All Americans are guaranteed our rights to free speech as stated in our Constitution. It’s a wonderful thing, and as Americans, we’re all grateful for it. Until, of course, it’s used against us. Unfortunately, free speech allows anyone to post anything they want about you online, regardless of its veracity or lack thereof. There are a relatively select few out there that abuse this right and use freedom of speech for negative purposes. Social Media, blogging platforms and “complaint” websites provide increased surface area for those with malicious intent to commit defamation. These acts committed online are also difficult to actually remove.

The good news is that there are certain channels where you can have the webmaster remove the defamatory post. The bad news is that 98% of these websites will require a court order possibly also involving a subpoena. Do you believe that someone is slandering your name or brand name online? We can help! But first and foremost, there are 4 considerations that you must be absolutely certain of.

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in Marketing 0 comments
December 7, 2012  by

How to Get Lucky On the First Date aka How to Convert Your Customers on the First Visit

It seems like you pull out all the stops and somehow she still says “Goodnight” and closes the door in your face when all you want to hear is, “Would you like to come in for a drink?” Unfortunately, getting lucky on the first date isn’t easy. Neither is converting your site visitors into customers on the first visit. Here are 6 tips to convert your customers on the first visit and get invited inside on the first date.

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in Conversion Optimization 0 comments
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