Our Blog

April 19, 2013  by

5 SEO Tips to Improve Your Hotel’s Rankings on Google

If you’re in the hospitality industry, you may not have realized the benefits of a strong online presence. Rather than problems or opportunities that are “common” or “normal,” the industry faces a unique set of problems in the ways they operate. For example, hotels are open 24 hours a day, 7 days a week, 365 days a year! This, of course, means that hoteliers must be on top of their game at all times, ready to respond and overcome challenges as they arise.

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in Search Engine Optimization 0 comments
April 12, 2013  by

A Less CSS Tutorial – How to Take Advantage of Advanced Less CSS Capabilities

Sometimes less really is more. When it comes to Less CSS, this is especially true. While it has more functionality than classic CSS, Less CSS has a more elegant syntax. Less CSS is an improvement over classic CSS syntax. It is not a technology supported by browsers, but can certainly be used with any kind of website. It has tools and libraries that can be converted into actual CSS, which browsers do understand, but Less CSS reduces the redundancy of standard CSS, replacing it with shiny, elegant syntax.

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in Programming 0 comments
April 10, 2013  by

Top CSS 3 Features You Should Be Taking Advantage Of

CSS (Cascading Style Sheets) is the de facto scripting language used to style the World Wide Web. It is a powerful, flexible and simple scripting language for styling web pages. While it is arguably the most popular styling technique for the web, it is not that popular in other presentation systems. I personally miss it in desktop application development.
CSS v.3 has improved to such a degree that designing web pages is now easy and fun. Let’s take a more in depth look at the some of the improvements made to CSS 3.

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in Web Development 0 comments
April 9, 2013  by

Optimum7 and Florida International University (FIU) Hold Workshop About the Increasing Popularity of Social Media Among Professionals

On April 8, Duran Inci, Co-Founder and COO of Optimum7 and social media strategist Lucia Sastre spoke to Professor Grizelle De Los Reyes’ and Professor Carlos Suris’s “Media Planning” and “Entrepreneurship” classes at Florida International University’s Biscayne Bay campus about the importance of social media in building a positive online presence, highlighting strategies and real […]

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in Uncategorized 0 comments
April 5, 2013  by

Why Responsive Design Is Right For You

Like clockwork, our busy season has officially begun. The past two weeks have been a bit of a blur for the design department here at Optimum7. I’ve been working around the clock with prospects and current clients, all in need of redesigned websites. The common denominator? I’ve officially begun to suggest responsive design for nearly all of our clients. I’ve written about responsive design in the past, but for anyone who doesn’t know what responsive design is, I will explain briefly here.

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in Web Design 0 comments
April 2, 2013  by

How to Revamp Your Social Media Strategy By Creating Your Own Memes and Graphics

When I was a child I spent my days collecting and exchanging trading cards of my childhood TV shows. I owned hundreds of paperback books where Sailor Moon and Garfield sticker cards rested, never to be seen again. But I wasn’t the only one doing it. It was the trend back then. The trading card fever was so high that it wouldn’t be surprising if you stopped in the middle of the street to exchange these with a lost soul looking for that missing puzzle piece.

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in Social Media 0 comments
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