We all use travel websites like Booking.com, Expedia.com and Orbitz.com. There are a ton of others operating now, basically trying to clone what these 3 giants have started. But do you remember how we used to book flights and hotels? There are hundreds of thousands of hotels in the world. They all have one thing […]
Read More ›Most people have a love/hate relationship when it comes to gift cards; they love to get them but hate to give them because they’re often seen as an impersonal gift. I, for one, see them as the perfect solution to the pointless pondering of the “what should I get her?” conundrum. As they say, “If […]
Read More ›2014 is almost over business owners! And if technology hasn’t been your BFF this year, it’s in your best interest to make a few overtures of friendship as you come to terms with its necessity – otherwise your customers may leave you behind. Every year, thousands of small and local businesses go into business with […]
Read More ›A centralized and integrated employee, customer, task and sales management system is essential to running a profitable business. Regardless of which industry you are in, you will need such a platform to handle your day-to-day operations efficiently. Unfortunately, most small and medium sized businesses do not use a centralized project/client management system or CMS. As […]
Read More ›The era of “fair and equal opportunity” on the Internet is over, which means that when it comes to digital marketing strategies, a cookie cutter approach for small and medium sized businesses will simply not work. Even just a year ago, online marketing was a much different game than it is today. When Optimum7 was […]
Read More ›Long gone are the days of hoping your ideal customer will come across an advertisement you posted in a newspaper or magazine, or hear your jingle on a local radio station and contact you for more information. And aren’t we all thankful for that? Since the world digitized, we finally have the ability to track, […]
Read More ›Dear social media user, You want to increase the number of people who follow you, reach people outside your fan base and generally have the whole world acknowledge how well you cook or how beautiful last night’s dress was. Sorry to break the news, but you’re not going to get anywhere using hashtags the way […]
Read More ›A dream of almost any business that heavily utilizes digital marketing strategies is producing content that actually goes viral. Who doesn’t want their content spread across the Internet? After all, that’s how you transition from nobody into somebody, isn’t it? But is it a good way to help customers remember your brand? And, more importantly, […]
Read More ›Ordering food for delivery has become incredibility popular thanks to integrated online ordering systems. Mostly large pizza chains such as Dominos paved the way for the convenience of ordering food online. Their “Track Your Pizza” functionality is still very famous. Since ordering food for delivery online is very convenient, websites like GrubHub took advantage of […]
Read More ›Only a few days ago, I had a heated phone conversation with a brand new customer. The focus of the conversation was our response time to an email he had sent only a few hours prior to our call. He was so upset that he was ready to cancel his service with us. Needless to […]
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