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February 18, 2013  by

How To Find, Plan and Attend Networking Events

In every business it’s important to establish connections with other people. Whether it is in search of new clients or simply to meet similar industry experts, attending different networking events is a move in the right direction. These events can often be hard to find, and even when found, there’s no guarantee any value will come out of it. Plus, immersing yourself in awkward conversation outside of happy hour can often be a scary thought.

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in Public Relations 2 comments
February 15, 2013  by

How to Create a Responsive Web Design Proposal

As a web designer, I love what I do. I love creating mockups, I love coding, I love the research, I love creative solutions, and I love geeky glasses and extra large headphones. You know what I don’t necessarily love? Writing proposals, estimating timelines, and budgeting. Don’t get me wrong, it’s not exactly a deal breaker for me, I just don’t necessarily look forward to it. However, I do understand its importance and it is absolutely a necessary evil.

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in Web Design 4 comments
February 14, 2013  by

Backlinking Strategies for Local Business SEO

As a local business, it’s important to gain recognition in your community. How can you do this? Online exposure can mean the difference between being a mediocre store and becoming a local icon. The older optimization methods are no longer effective in Google’s algorithm. Google has become much stricter with their ranking process for local businesses. Stuffing your content with local terms just doesn’t work and placing your website on just any directory might get you penalized. Whoa! You mean to tell me that I can get punished for submitting my site online? Yes, it’s happening…

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in Local SEO 0 comments
February 8, 2013  by

How to Re-Brand a Company and Re-Create a Logo – Presentation is Everything

You’ve done the research, you’ve mind-mapped, you’ve sketched out a million thumbnails, completed a few digital comps, drank 17 cups of coffee, and finally you have arrived. The moment we have all been waiting for is here. You have just realized that your logo concept has truly come to fruition. All of the terrible ideas, obstacles and frustrations from the project are now a thing of the past. All you feel right now is euphoria. Your work here is done. Clock out early, go home, pour yourself a glass of wine and turn on an episode of Family Feud.

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in Design 0 comments
February 4, 2013  by

How to Use Day Parting to Optimize Your Adwords PPC Campaign

Taking the bus and Metrorail to and from work everyday gives me an opportunity to observe patterns in daily life. See, I live in a diverse city – Miami – and I’ve noticed that people do the same things at similar time intervals almost every day. People from different races, cultures and genders are all on their smart phones all the time! They’re chatting with friends, playing Call of Duty, Facebooking, Tweeting, blogging, shopping, or doing other cool stuff we wouldn’t be able to do without internet access.

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in PPC Strategy 0 comments
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