Industry-Specific Questions For Marketing Agencies Clients have businesses in different industries. They can range from industrial manufacturing to entertainment, or service providers. The United States has hundreds of industries in the United States alone. Prospects ask marketers “Do you work with our industry? Have you done any marketing within our industry? Have you done any […]
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Your search for a better platform indicated that you know your business needs a change to continue to succeed online. Perhaps you need more custom functionalities, the ability to scale your website, or better analytics. To complete a successful platform migration or re-platforming, you’re going to need a team that can help migrate all of […]
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An email will always convert higher than paid or sometimes direct traffic. It will remain one of your highest converting channels. When managing your eCommerce customer base, you need email automation. Email Marketing Automation Basics Why is having automated email flows important? Automated email flows cover an important aspect of online marketing: actual nurture. If […]
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Google’s algorithm is always changing and updating. So is search intent. The way that users are searching for products online is constantly changing. How to Prioritize SEO Efforts in 2021 How do these factors affect your SEO strategy in 2021? Focus less on the traditional SEO elements like putting keywords in headers and reaching X […]
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Agencies, friends, and partners ask about scaling. Sales and marketing can work together for any agency — SEO, paid search, PR, and more — to assist with growing the whole. The process is straightforward. The team puts a high volume of content out there while also doing a paid advertising campaign on Facebook, Google, or […]
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Top funnel marketing is a necessity. You then guide the consumer’s purchasing journey to a conversion or purchase. Optimum7 marketers use Facebook for the top funnel and can explain how to sell eCommerce products using videos on the social media platform. Videos on Facebook and Youtube are relatively cheap forms of advertisements with the potential […]
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Many e-commerce websites leave a lot of opportunity on the table by not using “transactional long-tail queries.” An example of a “transactional long-tail query” might be something like “men’s slim-fit white dress shirt.” Web owners struggle to rank for these because, quite simply, many CMS’s just aren’t set up to deal with something called “faceted […]
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Building partnerships allow you to specialize and optimize your current competitive advantage. With marketing, different fields and practices exist, which demand different uses of time. The Optimum7 marketers are good at structure, backend, code, and customized e-commerce strategies. They don’t do PR, or earned media. Partners can help with that. Elements of Successful Agency Partnerships […]
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Mergers and acquisitions in eCommerce are strategies to gain a higher market share and reduce those from competing firms. Corporation giants have engaged in acquiring businesses or merging with rivals to achieve this goal. eCommerce companies can do the same, with smaller economies of scale. The most recent example of such an acquisition — as […]
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Parallax scrolling is when the website layout sees the web page’s background moving slower to the foreground, creating a 3D effect as you scroll. Used sparingly it can provide a nice, subtle element of depth that results in a unique and memorable website. Around its online debut in 2011, the parallax scrolling effect made waves […]
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