How to Successfully Introduce and Market a New Beauty Product

Let’s be honest here. Women, and an increasing number of men, are more concerned with their personal appearance than ever before. (Thank Hollywood and Vogue for setting such a high bar!) Nonetheless, the beauty industry has to provide and keep up with our ever-growing demand for products that enhance our appearance and make us feel [...]

Create a Lookalike Audience on Facebook to Increase Sales

create a lookalike audience

Advertisers who have taken advantage of Facebook’s advertising platform know that sometimes it’s tricky to set up the right targeting for a campaign. You can try different combinations of interests, demographics, etc. and still not execute a successful campaign. The reason why these campaigns are not always successful is because not everybody utilizes the lookalike […]

How to Get Facebook Video Views for #post_title.01 or LESS

How to Get Facebook Video Views for $0.01 or LESS

I think you will agree with me when I say… The Facebook advertising space has been getting extremely saturated with more and more competition coming in and spending their advertising dollars. But, what if I told you there is a way to get Facebook video views for $0.01 or less per view? The images above […]

How to Best Utilize Facebook Lookalike Audiences

Lookalike Audiences For those Internet advertisers who have taken advantage of the advertising service Facebook has built, you know that sometimes it’s tricky to get the right targeting for your campaign. You can try different combinations of interests, demographics, etc. and still not have your campaign succeed. The reason why these campaigns are not always […]

6 Things You Need to Do Before Advertising on Facebook

# Things You Need to Do Before Advertising on Facebook

It’s tempting to jump headfirst into advertising on Facebook. Facebook makes it very easy to set up and run your first campaign in just a few minutes. Instead, I invite you take a more measured approach before launching your first campaign. Here are the top 6 things you should do before launching yours: Install the […]

Guide to Getting the Most Out of the Facebook Pixel

Introduction Facebook recently introduced its new all-in-one pixel for advertisers combining its conversion pixel and custom audience pixel into one site wide pixel that does everything and more. Well, almost everything. By releasing the new Facebook Pixel, Facebook has sought to make it easier for advertisers to track campaign performance and user behavior across their […]

Facebook Targeting: How to Reach the Right Consumers

Facebook is a newly developed advertising tool with the unique ability to target people based on a variety of demographics, interests, behaviors, and more. This makes Facebook a very powerful tool when trying to reach a specific target audience without the use of keywords. Although the Facebook advertising interface makes it very easy to choose […]

How to Create Engaging Facebook Ads

How to Create Engaging Facebook Ads

What was the last post on Facebook that really caught your attention as you scrolled down a busy newsfeed? If you can remember the post, then you probably know what about it got your attention. Maybe it mentioned something that you cared about. Or perhaps it was the ad graphic that caught your eye. Whatever […]

How to Engage Audiences with Trending Topics

Trending topics are a powerful way to engage with audiences in order to build your brand. Leveraging current events and happenings on social media can thrust your brand into the spotlight. Trending topics that are being talked about or shared on Facebook, Instagram, Twitter, Tumblr, Vine, and even Reddit, represent a way to get your […]

How to Kick Start Your Facebook Business Page Engagement

Is your business’s Facebook page suffering from lack of engagement? Thanks to Facebook EdgeRank, businesses are reporting that at most, only 10% of their audience is seeing their updates (Forbes). And with the new Facebook newsfeed coming out, that percentage may be less since users can opt to see a stream of their friends’ updates only, leaving updates from pages they follow in the dust.