PPC Keyword Research: Guide to Building Your PPC Campaign

PPC, or pay-per-click, advertising can be a great way to quickly generate leads and drive sales. However, PPC campaigns can be costly and time-consuming, so it’s important to make sure that you’re getting the most bang for your buck. Keyword research is the backbone of any successful PPC campaign. By carefully selecting the best keywords […]

Choosing the Right PPC Agency for Your eCommerce Business

Pay-Per-Click advertising, or PPC advertising, is an excellent way to stand out from the competition and become renowned in today’s business climate. In this article, we clarify the all-time question “How do I choose the right PPC agency?”. eCommerce PPC is especially tricky since you cannot really create thousands of ad campaigns for thousands of […]

How to Reinstate / Recover a Banned Google AdWords Account

Google AdWords can be an effective marketing tool for small and medium-sized businesses. However for certain industries, while advertising on Google AdWords, you can run into problems with AdWords’ quality and transparency policies. As an online advertiser, you don’t need to know and understand every one of Google’s policies, but you should know the basics […]

Create Client Facing Ppc Reports With Metrics That Matter

What is the one thing every PPC (Pay-Per-Click) specialist hates the most? Reporting. Not because it is a pain in the butt, which it can be, but because it can be hard to effectively communicate campaign performance to clients—who are often spending thousands of dollars each month yet do not completely understand how their money […]

Benefits of Hiring Google Certified Partners – Adwords and Analytics

Benefits of Hiring Google Certified Partners - Adwords and Analytics

Google Certified Partner is a program by Google for advertising agencies and digital marketing professionals. Upon a rigorous set of courses and examinations, a company or individual can earn a badge indicating that they are a Google Certified Partner. So what does this mean for you? When you hire a Google Certified Partner, you know […]

Google Shopping Bid Optimization for a Successful Campaign

Google Shopping Bid Optimization for a Successful Campaign

Google Shopping is Google’s platform for selling commodity goods and it is growing faster than Amazon and Ebay. Every day more advertisers start advertising on Google Shopping and competition is getting tougher. If you don’t have custom product, your job is even harder. A lot of advertisers will be promoting your products. There are couples […]