PPC

Choosing the Right PPC Agency for Your eCommerce Business

Pay-Per-Click advertising, or PPC advertising, is an excellent way to stand out from the competition and become renowned in today’s business climate. In this article, we clarify the all-time question “How do I choose the right PPC agency?”. eCommerce PPC is especially tricky since you cannot really create thousands of ad campaigns for thousands of […]

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How We Saved a Client $100,000 in PPC Spend

  The digital pay-per-click advertising world is complex and full of nuances. By paying attention to the little details, you can save yourself and your client a huge headache (and potentially a lot of money). One of our clients runs multiple comparison shopping engine campaigns on several of the top platforms available including Google Shopping, […]

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Google Shopping Bid Optimization for a Successful Campaign

Google Shopping Bid Optimization for a Successful Campaign

Google Shopping is Google’s platform for selling commodity goods and it is growing faster than Amazon and Ebay. Every day more advertisers start advertising on Google Shopping and competition is getting tougher. If you don’t have custom product, your job is even harder. A lot of advertisers will be promoting your products. There are couples […]

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Tips for Designing Landing Pages that Convert

This week, I had the opportunity to work on a few landing pages for one of our newest clients. As always, I started with a bit of research to see what types of trends designers are following in regards to PPC. Now that I’ve finished my research, and completed the set up for the pages, I thought I’d share some of my findings in my article this week.

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