product descriptions

Writing eCommerce Product Descriptions That Customers & Search Engines Love

As an eCommerce storeowner, it’s not just your store or brand name, but also the product itself that’s in fierce competition with everyone else in the digital marketplace. When you’re managing a digital commerce operation, it’s important to strategically market your products so that they can have the best online visibility. You can have the […]

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New Rules of SEO and Content Marketing

Ranking algorithms are becoming smarter and methods that used to work at boosting rankings are quickly falling out of favor with Google and other search engines. Let’s look at what best practices are going to benefit online marketing efforts in 2015. First we need to ask ourselves…what is value? Rather than appealing to search engine crawlers, […]

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