5 Reasons to Have an Agency of Record for Ecommerce and Marketplaces; Avoid Hitting Multiple Nexus for Tax Purposes

If your business sells products through ecommerce and marketplace platforms, you need to have an agency of record. Some of you may be more familiar with this concept than others. It’s possible that some of your businesses have even worked with an agency of record in the past. But regardless of your prior knowledge on […]

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Bridging the Gap between SEO Account Managers and Clients

Let’s face it, we all have “problem clients.” Even Donald Draper did. As account managers, we all wish our clients simply handed over whatever we asked of them, when we asked them, and blindly trusted us to do our job. I’d love to live in a world where clients understood that we were asking to do these things not for our benefit, but for theirs. It would be nice if any other agencies they worked with were equally as cooperative. Concentrating on their own agendas may not only harm ours, but the client’s as well.

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Customer Expectations in Marketing Consultation

Consultation is a tough business. You must not only set the right expectations for the client, but you must also understand your client’s perspective on your performance. Many times, regardless of what product or service you provide, you and your client will have a difference of opinion on technology, approach, staffing, training and a multitude of other topics. No matter what the consultation subject matter, it is important to understand where your client is coming from, what their modus operandi is, what they know and what they think they know. That said, there are a few primary considerations that are always important towards achieving client satisfaction.

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How to Establish and Track Your Online Reputation

One day while walking to the grocery store, I noticed that the person in front of me had dropped six dollars on the floor. Without thinking, I picked them up and handed them to him as he stared at me with wide eyes and a confused gesture. I kept walking towards my targeted products, sifting through endless isles, when out of the blue he appeared at the corner of the canned foods section. In his hand he held a bright orange paper that resembled a parking ticket, but that wasn’t the case. He came closer and with emotion handed me a lottery ticket. “Here,” he said, “These are the six dollars you picked up for me, good luck”. I won four dollars with it, but nonetheless I was able to take home the pride of helping out. So by now you’re probably wondering how exactly does this fit into your online reputation?

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