Duran Inci

New Rules of SEO and Content Marketing

Ranking algorithms are becoming smarter and methods that used to work at boosting rankings are quickly falling out of favor with Google and other search engines. Let’s look at what best practices are going to benefit online marketing efforts in 2015. First we need to ask ourselves…what is value? Rather than appealing to search engine crawlers, […]

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Knowing When To Stop a Marketing Initiative

Killing off a marketing campaign never feels good. All those countless hours spent creating and optimizing a marketing campaign that — no matter what you tried — just didn’t deliver tangible results. After all the time and money invested, the effort you put in feels like a waste, and chances are it’s costing you or […]

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How to Incorporate Trending News into Your Content Strategy

How to Incorporate Trending News into Your Content Strategy

Trending news and topics are essential to unlocking what motivates a society by revealing what people are influenced by and what they really care about. And that’s good news for marketers, because it can give us an in-depth look at what drives a specific audience and new ways to engage their interest. There are other […]

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Small Marketing Agencies Can Compete With Major Brands in SEO

Small Marketing Agencies Can Compete With Major Brands in SEO

Whenever you read a comment section about something related to Google, you’ll see countless SEMs complaining that Google’s hiding keywords or randomly ranking results to make SEO more difficult for smaller agencies, that they favor big brands and are trying to eliminate small agencies entirely. The fact is that Google loves money — as we […]

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Ideal World of a Web Project Manager

Ideal World of a Web Project Manager

Nothing in life is ever perfect, but I never realized how much could actually go wrong until I became a web project manager. Clients are reluctant to send their logos and content on time, the team argues about deadlines, feedback from clients isn’t specific enough to be actionable. Design projects are especially tricky since there […]

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