7 minute read

7 minute read

Mass Email Marketing Guide: How to Increase Deliverability with Mailgun & Mailem

With the number of emails that people receive on a daily basis, it’s no wonder that a high percentage of mass emails are marked as spam.

However, there is a new way to send mass emails that is more efficient, effective, and reliable. Mailgun and Mailem empower you to stay ahead of the curve in mass email marketing.

The Problem with Mass Emailing Today

The problem with mass emailing today is that a high percentage of emails are marked as spam and have low open rates. This is due to the lack of personalization in mass emails, which makes them less likely to be opened and more likely to be marked as spam.

Additionally, many emails are blocked by email providers, which means that even if your message is personalized and relevant, it may not reach its intended audience. This can be particularly frustrating for businesses that rely on email marketing to reach their target customers.

To make matters worse, the rise of email fraud, phishing, and other malicious activities has made it even more challenging for legitimate emails to reach their intended recipients. So, it’s important to use the right tools that can help you avoid these common issues and ensure that your emails reach the inboxes of your target audience.

Mailgun & Mailem Bring You a New Way to Send Mass Emails

Mailgun and Mailem are two popular email service providers that offer a new way to send mass emails that is more efficient, effective, and reliable than traditional methods of mass emailing. Both services offer a wide range of features that make it easy to create and send emails, while also ensuring that your message reaches the inboxes of your target audience.

One of the key features of Mailgun is its powerful email validation and verification system. This ensures that your emails are delivered to valid recipients, reducing the chances of your message being marked as spam or bounced.

Additionally, Mailgun offers a wide range of customizable templates that can be used to create professional-looking emails, as well as a drag-and-drop editor that makes it easy to design and format your message. Furthermore, Mailgun allows you to track the performance of your emails by providing detailed analytics on opens, clicks, and bounces, so you can optimize your campaigns and improve your overall ROI.

Mailgun Reporting
Mailgun Reporting

Mailem, on the other hand, offers a variety of tools that allow you to easily create and send personalized, targeted emails. Its automation tools allow you to send targeted emails based on subscriber behavior, such as opens, clicks, and purchases.

With Mailem, you can also track the performance of your emails, with detailed analytics that reveals how your campaigns are performing and how you can improve them over time. By using Mailgun and Mailem, you can streamline your mass emailing efforts, increase the chances of your emails being delivered and opened, and gain a competitive edge in the email marketing space.

How to Get Your Emails into the Inbox (Not the Spam Folder)

Getting your emails into the inbox rather than the spam folder is essential if you rely on email marketing to reach your target audience. Unfortunately, with so many emails being sent every day, it can be challenging to ensure that your message reaches the inboxes of your intended recipients.

However, by taking the right steps, you can increase the chances of your emails being delivered and opened.

Selecting a domain for sending is the first step in getting your emails into the inbox.

If you already have an existing domain that is 2-5 years old, you should choose that one because it will have higher deliverability than any other new domains you buy. If you don’t have an existing domain, you can easily purchase one from a variety of providers.

Once you have a domain, you should add it to Mailgun and Mailem.

The next step is to configure your domain settings.

This includes things like setting up DNS records, configuring Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM), and authenticating your domain. These are all technical terms that may sound daunting, but don’t worry!

Setting Up Your Domain for Mailgun
Setting Up Your Domain for Mailgun

Mailgun offers excellent documentation that will walk you through everything you need to do to set your domain up. By configuring your domain settings correctly, you’ll be ensuring that your emails are properly authenticated and that your recipients’ email providers will be able to trust that the messages are coming from a legitimate source.

Additionally, you can follow some additional best practices.

These include using a double opt-in process, segmenting your list, and sending relevant and personalized content to your audience. For example, if you have a list of email addresses for all e-commerce business owners, you may split and segment it by their e-commerce platform.

That way, you can send a personalized email to the readers on your Shopify list that differs from the email that is sent to those on your BigCommerce list. This will make your emails less likely to be marked as spam, and more likely to be opened and engaged with by your target audience, as they are more personalized for them.

In summary, by selecting an existing domain, adding it to Mailgun and Mailem, and configuring your domain settings, you’ll be well on your way to email success. Furthermore, by taking best practices and utilizing tools that Mailgun and Mailem offer, you’ll be able to increase the chances of your emails being delivered and opened, and ultimately drive conversions with minimal effort.

The Benefits of Using This New Mass Emailing Technique

The benefits of using the Mailgun and Mailem technique for mass emailing are numerous and can greatly impact the success of your email marketing campaigns. Here’s a more detailed look at how this new method can benefit your business:

It’s more efficient.

The process of creating and sending mass emails using Mailgun and Mailem is much easier and faster than traditional methods. With these services, you can easily create and send emails to a large number of recipients, without having to manually compose and send each email individually. This will save you a lot of time and effort and allow you to focus on other important aspects of your business.

It’s more effective.

This new method ensures that your emails will get into the inbox (not the spam folder), so your recipients are more likely to see them. With the right configuration and best practices, you can increase the chances of your emails being delivered and opened, which in turn will drive conversions and revenue. Additionally, Mailgun and Mailem both offer features like A/B testing, segmentation, and automation that can help you improve the effectiveness of your email campaigns.

It’s more reliable.

With Mailgun and Mailem, you can be confident that your emails will be delivered on time and without any errors. These services use advanced technologies and protocols.

This means that you won’t have to worry about your emails getting lost or delayed, and you can be confident that your recipients will receive your message in a timely manner.

It empowers you to stay ahead of the curve in mass email marketing.

By using this new technique, you’ll be able to take advantage of the latest trends and technologies in email marketing. Mailgun and Mailem are constantly updating their services with new features and improvements, which means that you’ll always be using the latest and most effective techniques for mass emailing. This will give you a competitive edge over other businesses that are still using traditional methods.

The benefits of Mailgun and Mailem are undeniable.

Using these tools is more efficient, effective, and reliable, which means that you’ll be able to save time and effort while achieving better results. Additionally, it helps you stay ahead of the curve in mass email marketing, giving you a competitive edge over other businesses. With Mailgun and Mailem, you’ll be able to take your email marketing campaigns to the next level and achieve the success that you’ve been looking for.

How to Get Started with This Process: a Step-by-Step Guide

Getting started with the new technique for mass emailing using Mailgun and Mailem is a straightforward process. Here’s a step-by-step guide on how to get started:

  1. Sign up for an account with Mailgun and Mailem. Both services offer a free trial, so you can try them out before committing to a paid plan.
  2. Add your domain to Mailgun and Mailem. This will allow you to send emails from your own domain, which will increase the chances of your emails being delivered to the inbox.
  3. Configure your domain settings. This includes things like setting up DNS records and configuring SPF and DKIM. The Mailgun and Mailem websites have excellent documentation that will walk you through everything you need to do.
  4. Create your email templates and campaigns on Mailem. Mailem offers an easy-to-use drag-and-drop editor and pre-built templates that you can use to create professional-looking emails.

    Mailem Email Templates
    Mailem Email Templates
  5. Test your emails and campaigns. Mailem has a spam testing tool that shows you the spam score of your email copy. Make sure to run that test on Mailem and optimize it until you get a good spam score. The lower the spam score, the more likely that you will end up in the spam folder.

    Mailem Spam Testing Tool
    Mailem Spam Testing Tool
  6. Before sending your emails to a large number of recipients, be sure to test them to make sure they look and function as you intended.
  7. Start sending emails and track the results. With Mailgun and Mailem, you can easily track how many emails were opened, clicked, and bounced. This data will help you to identify what works and what doesn’t, so you can make adjustments as needed.
  8. Clean your Bounced, Unsubscribed, Complained, and Temporary Failed lists on Mailem to make sure you don’t send emails to people that have unsubscribed or blocked you, so your domain doesn’t get blacklisted

With these simple steps, you’ll be well on your way to success with mass emailing using Mailgun and Mailem. Remember, both services offer a free trial, so you can try them out before committing to a paid plan. Additionally, both services have excellent documentation and support, so if you have any questions, don’t hesitate to reach out for help.

Why Should You Start Using the Mailem and Mailgun strategy?

Mass email marketing is a powerful tool for reaching a large audience and securing tons of easy and low-cost leads. But it’s important to stay ahead of the curve to ensure that your emails are delivered to the inbox, not the spam folder.

Utilizing the services of Mailgun and Mailem offers a new, more efficient, effective, and reliable way to send mass emails. By taking the time to set up your domain, configure your settings, and create professional-looking emails, you’ll be able to reach your audience and see a greater return on your email marketing efforts.

Remember, these services offer free trials, so you can test them out before committing to a paid plan. With the right strategy, the right tools, and the right approach, you’ll be able to adapt to new demands in mass email marketing in 2023.

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