Search Engine Marketing (SEM) is not reserved and exclusive for big business. In fact, it is the brightest light for small businesses to effectively compete in their respective markets. It is a mistake to believe that the “big boys” know what they are doing on the internet, at least not yet.Read More ›
If your website has a goal, that is, sales made through an online ecommerce site, lead generation, phone calls, surveys that are completed, then you probably have put some significant effort in time and expense towards winning that client… and it all started with a conversion.
If you have been in business for any length of time, you should probably already know what a big percentage of NEW sales actually come from EXISTING customers. If you are doing a good job, this is most certainly the case. This should make sense; customer buys product or uses your service and you have provided the value, and hopefully more, than the client expected. Important customer-relationship dynamics take hold … trust, confidence, peace of mind and convenience all grow in your favor.Read More ›
Recently we had a client who started to rank up very quickly on the major search engines such as Google and Yahoo. We noticed that the amount of spam that was being passed through our web submission forms increased by 1000% and that happens to all major websites Well, over the next couple of months I came up with the best way and really the final way to get rid of all spam from web forms!Read More ›
Internet Marketing Companies and, more specifically, Search Engine Marketing Companies focus their attention on Google when it comes to achieving high organic rankings. This should make obvious sense since the overwhelming and growing majority of internet searches are performed using Google. However what are the factors that Google uses to generate its rankings? As such, what therefore should be the chief strategies for Search Engine Marketing Companies?
A great deal has been written about “best practices” by SEO (Search Engine Optimization) companies when promoting their services. This is in apparent response to some bad apples in this industry that attempt to “play games or tricks” to achieve high Google rankings … more on this later. Aside from mere ethics, the factors that really matter to the Google Spiders are as follows:Read More ›