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Best Online Marketing; Companies, Strategies, Trends, Tools and Tricks

Traditional marketing methods are almost always outbound. In other words, prior to the commercialization of the Internet (World Wide Web), marketers sought buyers or prospects through a wide array of strategies, tactics and techniques. These include TV, Radio, Print Media, telemarketing, cold calling, direct mail, networking and more. Regardless of the inherent inefficiencies of outbound marketing, the best marketers learned their marketplace including potential buyers and existing competition. Knowing what your target market is looking for and how / what your competition is doing to reach the target market is always square one in the marketing arena.

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How to Display Ecommerce Products Related to Each WordPress Post; Relevance on a Post Basis

Recently, we noticed that despite a spike in traffic to the articles section of our client’s site, product sales weren’t increasing. We decided to add a “Related Products” feed to the sidebar of each article/post in an effort to increase conversions. Unfortunately, our client’s E-commerce software offered no solutions when it came to integrating this […]

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Dynamic Google Analytics Event Tracking for WordPress

What Is Analytics Event Tracking?

Event tracking is a method made available by Google Analytics using the ga.js tracking code. It is used to track custom user activity with UI elements, known as “Events”. With Event Tracking, the total number of pageviews is never skewed–as is the case when using urchin.js to track user activity. Event Tracking provides for hierarchical organization of events into Categories, Actions, and Labels.

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Dangers of Social Networking Sites; Businesses, Job Seekers, Children and Adults Beware!

Social networking is everywhere. It is common to find parents, children, coworkers and even the elderly on the networks across the social media world on sites such as Twitter, MySpace, Facebook, YouTube and LinkedIn. With social networks people across the world have access to tools and options that were previously non-existent. However, there are just as many new opportunities to connect as there are to get into potential danger. Social networking has opened up many new doorways for cyber-crime, and with all the people on social networks who are completely new to technology, it is more important than ever to make sure people are aware of the risks.

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Google Ecommerce

As more entrepreneurs turn to the Internet to launch new businesses and product lines, they rely on a wide variety of tools to promote their company, brand their names and optimize their websites. One such device is ecommerce systems and shopping carts. These tools are designed to streamline the purchasing process, track customer data and create successful business models. When coupled with SEO (Search Engine Optimization), they are the most effective way to create an online business that achieves greater visibility, increased visitor counts and a larger conversion rate.

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Internet Marketing and Online Shopping

Internet marketing and online shopping are directly related to one another. Internet, or online marketing is the most effective way to brand your product line or services and to increase your visibility on line. It follows that a properly marketed and visible online business will experience a growth of shoppers and a higher conversion rate. The difficulty comes from attempting make a particular website stand out from its competition. In order to be truly successful online, a website must use all of the tools available to increase their visibility and their rankings.

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Database Design in Web Store Front

The traditional store front is just that – a building or window that ‘fronts’ a street. The Internet has changed the meaning of the terminology radically. Today’s storefronts are electronic e-commerce pages. Web store fronts are websites that handle the business of selling, marketing, and shipping.

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HTML5 Development

HTML5 development is an ongoing effort of a consortium of many software developers and other interested industry groups to update and revise Hypertext Markup Language (HTML), which is the core language at the heart of the World Wide Web. The Web Hypertext Application Technology Working Group (WHATWG) started work on HTML5 in 2004 which is being edited by Ian Hickson of Google, Inc and David Hyatt of Apple. The HTML5 specification standard is in various draft states at at W3C (World Wide Web Consortium) which began working with the WHATWG draft of HTML5 in 2007.

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