Our Blog

The Importance of Google Ranking

Nearly every website receives the vast majority of its daily visitors from Google, the dominant search engine for the past 10 years with no clear challenger in site. The reason for Google’s dominance is no different than other products and services that are dominant; they all provide the best results, the best customer experience, the best reliability and the best confidence in the product, service or company. When searchers use Google to find things they are confident and assured that they will find what the y are looking for quickly and reliably. 68% of Google searchers don’t go past the first page of a search; 98% don’t go past the 3rd …best evidence that people are finding what they want quickly.

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Pay per Click (PPC) vs. Pay per Impression (CPM)

Today, online advertisers are constantly looking for new ways to advertise their products and services. Search Engine Optimization (SEO), Sponsored Search, Social Media and Affiliate Marketing are some tactics used by business owners to advertise their businesses, improve their visibility and increase conversions. One of the most popular techniques, paid searches, can be divided into several subtypes of advertising. Cost per Mille (CPM) and Cost per Click (CPC) are the two most popular types of paid searches. Understanding the key differences between the two can help a potential advertiser decide which method will work best for their needs.

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How to Improve Your Click through Rate (CTR)

Making the decision to implement a pay per click advertising campaign is the first step towards increasing traffic, conversions and sales, but the work clearly doesn’t stop there. Ad campaigns must be constantly monitored and refined in order to maximize your ROI. With the end goal of increasing the Click through Rate (CTR), the most successful advertisers make several critical decisions. Each of these is designed to increase the impact of the campaign, and get the most bang for your buck.

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How Much Should I Spend On a PPC Budget on Google Adwords?

PPC or Pay per Click Advertising is an advertising service that many of the major search engines, like Google, offer. Advertisers can place ads that will appear based on certain search criteria. PPC works through a bid system. Several advertisers may want their ad to appear when a user searches for a particular term. Who ever has bid the highest will have their ad shown. It follows that the more your ad appears the more visibility you will receive. For this reason, it is important to have an adequate budget for your PPC advertising.

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How to Choose the Right Keywords for SEO

We have all heard the buzzword ‘Keyword’ and most of us know what it is. Most of us don’t know what a huge impact the correct keywords can have on the amount of traffic your website receives. Properly chosen and utilized keywords are at the fundamental core for improved search engine rankings. Poorly chosen keywords can mean continued oblivion for a non-ranking website. At first glance, the process of picking keywords seems easy – they’re just words that are related to your site right? Not necessarily so. Learning what rules govern keyword selection and using select tools to analyze and choose words is imperative for the success of any website.

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History of eCommerce

While eCommerce is a way of business now, it is actually a relatively recent development. Today, we buy everything from clothing to automobiles on the Internet. The technology and processes that were put in place to facilitate this evolved over a period of several decades. The invention and growing popularity of the Internet made the idea of eCommerce possible, but it took years of advancements and the inventions of many people to make it a reality.

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Best Marketing Slogans

A great marketing strategy requires an identity; a strong presence for a brand or a company. This identity needs to be straightforward and should be able to reflect personal as well as emotional appeal to the consumer. What better way to appeal to the masses than with a powerful slogan? The main objective of a slogan is to leave the key message of the brand or product in the mind of the targeted consumer.

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The Best Online Marketing Tools

As a search engine marketing specialist, I am constantly learning about new online marketing tools to improve our SEO execution processes. I gathered a list of tools that I currently use during research and analysis of sites for search engine optimization. These tools are helpful for finding keyword suggestions, checking and monitoring backlinks, assessing the competition, and getting an SEO snapshot of a webpage.

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