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How to Use Day Parting to Optimize Your Adwords PPC Campaign

Taking the bus and Metrorail to and from work everyday gives me an opportunity to observe patterns in daily life. See, I live in a diverse city – Miami – and I’ve noticed that people do the same things at similar time intervals almost every day. People from different races, cultures and genders are all on their smart phones all the time! They’re chatting with friends, playing Call of Duty, Facebooking, Tweeting, blogging, shopping, or doing other cool stuff we wouldn’t be able to do without internet access.

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Customized Online Marketing for Start-Ups

Traditional marketing, i.e. Radio, TV, Print et al, poses significant barriers for a start-up business. Obviously, it’s very expensive. It’s also inefficient, by almost any definition. They lack targeting, and rely on being exposed to a wide audience with the faint hope that a tiny fraction of one percent of the audience will view the ad at precisely the time and place that they are alert, and that they are interested specifically in what you have to offer.

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The Case for Responsive Web Design in Higher Education

University of Alabama may have crushed Notre Dame on the field on Monday night at our very own Sun-Life Stadium, but the Fighting Irish definitely seem to be winning from a technology and web design standpoint. Being the nerd that I am, I decided to check out both websites on my phone, ua.edu and nd.edu during the commercial breaks of the championship game. I visited the University of Alabama site first, for no particular reason, and was met with- well, pretty much what I expected- a standard mobile site. It was okay. I could easily navigate through the pages and back, but the low-resolution icons on the homepage did make me a little crazy.

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A Guide to Using Animated GIFs in an Email

The day after Thanksgiving, a close friend of mine forwarded me an email blast from Amazon that boasted their “Black Friday Deals Week.” Knowing I am a huge geek, she forwarded me the email not because she wanted me to be in on the special, but because of the way the email was designed. Instead of a standard HTML email, it contained an animated gif. For those of you who may not know, a GIF is a file which allows various images (frames) in the file to be painted with time delays. Think of the flipbooks you made when you were a kid. What? You didn’t make any flipbooks as a child? That’s so sad! Go grab a pack of post-its and a pencil, and let your imagination run wild! Need some inspiration?

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