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The Case for Responsive Web Design in Higher Education

University of Alabama may have crushed Notre Dame on the field on Monday night at our very own Sun-Life Stadium, but the Fighting Irish definitely seem to be winning from a technology and web design standpoint. Being the nerd that I am, I decided to check out both websites on my phone, ua.edu and nd.edu during the commercial breaks of the championship game. I visited the University of Alabama site first, for no particular reason, and was met with- well, pretty much what I expected- a standard mobile site. It was okay. I could easily navigate through the pages and back, but the low-resolution icons on the homepage did make me a little crazy.

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A Guide to Using Animated GIFs in an Email

The day after Thanksgiving, a close friend of mine forwarded me an email blast from Amazon that boasted their “Black Friday Deals Week.” Knowing I am a huge geek, she forwarded me the email not because she wanted me to be in on the special, but because of the way the email was designed. Instead of a standard HTML email, it contained an animated gif. For those of you who may not know, a GIF is a file which allows various images (frames) in the file to be painted with time delays. Think of the flipbooks you made when you were a kid. What? You didn’t make any flipbooks as a child? That’s so sad! Go grab a pack of post-its and a pencil, and let your imagination run wild! Need some inspiration?

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How to Remove Online Defamation (Review) Using Legal Action

All Americans are guaranteed our rights to free speech as stated in our Constitution. It’s a wonderful thing, and as Americans, we’re all grateful for it. Until, of course, it’s used against us. Unfortunately, free speech allows anyone to post anything they want about you online, regardless of its veracity or lack thereof. There are a relatively select few out there that abuse this right and use freedom of speech for negative purposes. Social Media, blogging platforms and “complaint” websites provide increased surface area for those with malicious intent to commit defamation. These acts committed online are also difficult to actually remove.

The good news is that there are certain channels where you can have the webmaster remove the defamatory post. The bad news is that 98% of these websites will require a court order possibly also involving a subpoena. Do you believe that someone is slandering your name or brand name online? We can help! But first and foremost, there are 4 considerations that you must be absolutely certain of.

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How to Get Lucky On the First Date aka How to Convert Your Customers on the First Visit

It seems like you pull out all the stops and somehow she still says “Goodnight” and closes the door in your face when all you want to hear is, “Would you like to come in for a drink?” Unfortunately, getting lucky on the first date isn’t easy. Neither is converting your site visitors into customers on the first visit. Here are 6 tips to convert your customers on the first visit and get invited inside on the first date.

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Designing for Non-Profit Organizations: Tips and Examples

I have a lot to be grateful for this year. I’m not saying this to brag, I’m saying this because I know it to be true. I have a roof over my head, a great job, good friends who make me laugh, and family to support me when the road gets a little bumpy. More importantly, I know that not everyone has been as lucky as I have been this year. Because I feel especially fortunate this year, I have decided it is more important than ever for me to give back to those in need.

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Duran Inci Hosts Workshop at Florida International University (FIU)

This past Monday, Duran Inci, the Co-Founder and COO of Optimum7, hosted a workshop at Florida International University for 150 students in Professor Yu Liu’s Principles of Advertising class. The majority of students were marketing majors looking to get into the marketing or public relations field. Duran’s presentation covered several aspects of online marketing, most […]

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10 Guest Blogging Insights with Erin Everhart

Have you been struggling to score guest posts on high authority sites? Not sure what is going wrong? Never fear, help is here! Erin Everhart is the Director of Web Marketing at 352 Media Group. She recently attended SES Chicago and was a featured speaker for the session Screw Link Building, It’s Called Relationship Building. As contributing writer for industry leaders such as Mashable, Small Business Trends, and Search Engine Land, she was able to offer valuable advice for SEOs and content strategists who are failing to succeed at guest blogging.

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