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Web and Logo Design: Thinking Creatively

In my last post, I discussed the differences between artists and designers. After posting the article, I received the following comment from Katherine: “Very interesting concept here. It’s been my experience that designers tend to think of themselves as “artists” and self-apply the label. I think that has more to do with the myth you described than 1950s advertising agencies. For instance, how many designers refer to themselves as “creatives”? That title sounds more fit for an easel than a marketer.”

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How to Survive as an SEO Newbie

Congratulations, you’re hired! You’re now officially the new kid on the block… but when is it that you stop being considered the “newbie”? Well, some say it takes an average of three to six months for a new employee to truly understand their duties and tasks to optimally perform what is expected from them. Others say it can take up to a year for a “newbie” to become completely integrated into the work culture and finally start making a real difference.

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Tips for Design Students: What I Wish I’d Known During my College Career

As many students near the close of the school year, I find myself reflecting upon my time spent in college. It really wasn’t that long ago that I juggled work, extracurricular activities, school, and family but looking back, it all seems like a faraway blur. Projects and deadlines that seemed impossible to complete on time, outrageously priced textbooks and equipment, and time searching for that elusive student parking space all seem to fade further into the past with each passing day.

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How to Kick Start Your Facebook Business Page Engagement

Is your business’s Facebook page suffering from lack of engagement? Thanks to Facebook EdgeRank, businesses are reporting that at most, only 10% of their audience is seeing their updates (Forbes). And with the new Facebook newsfeed coming out, that percentage may be less since users can opt to see a stream of their friends’ updates only, leaving updates from pages they follow in the dust.

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