The iOS update is squeezing everybody. It is strangling formerly good CPAs and conversions. A majority of that has died out for eCommerce businesses because our targeting capabilities are affected. Thanks to the update, a handful of different sources remain regarding traffic and conversions for eCommerce. Email marketing remains a viable option for getting conversions. […]
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B2B functionalities include advanced search and filter custom quoting processes, custom ERP integrations, call tracking and CRM integrations. They also cover multi-asset to cart, reorder functionalities, tiered pricing, custom ordering processes, and custom payment methods for specific customers in those tier pricing groups. The company has a webpage on these functionalities at https://optimum7.com/custom-functionalities. Optimum7 has […]
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Optimum7 has worked with over 100 industrial and B2B businesses in eCommerce. Some of them already had an existing operation and others required building from scratch. Each structure and entity is also different. Some B2B manufacturers or suppliers have wanted to start selling directly to consumers. Other industrial businesses were actually going through a manufacturing […]
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Many business and e-commerce owners see conversion rate optimization as a one-time project. A client or prospect comes and says, “Here’s my e-commerce site. I’m earning six million dollars in revenue right now. Fifty percent of my traffic comes from organic Google. twenty percent from Facebook, twenty percent from YouTube, and ten percent from affiliates. […]
Read More ›There is no question that the demand for a product varies from one location to another. Healthcare doesn’t cost the same in New Jersey as it does in California. Neither does health insurance or even car insurance. Price fluctuation based on geographic location is perfectly normal when it comes to these industries as well as […]
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Prospects often ask about due diligence for venture capital, private equity and angel investors. They will schedule an appointment to ask, “I’m thinking about buying this eCommerce business. To do so, I must break down what they’ve done so far, what their technologies are, what kind of marketing initiatives have they done, and how they […]
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When it comes to eCommerce mergers and transactions, Optimum7 reviews due diligence, the team encourages clients to build eCommerce businesses with an exit strategy. Even if you are doing great and just want to collect the profits, you always want to know what your business is worth. There are a couple of different ways this […]
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Predictive search is fun regarding implementation, metrics, and results. Amazon uses this functionality. The website makes product suggestions based on your search. What you filter on the left-hand navigation determines recommendations, tied together and tailored to you. Amazon does this with a detailed algorithm for personalization. There are different ways to implement advanced search and […]
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The Power Of A Healthy Meal When you sell a ready-made meal, a meal delivery kit or a meal prep subscription, you are selling convenience. You save someone the time of going out to eat, introduce someone to the joys of home cooking, or to rapidly look up a recipe that will satisfy their kids. […]
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