Email Marketing For eCommerce Websites: BigCommerce, Shopify and Magento

The iOS update is squeezing everybody. It is strangling formerly good CPAs and conversions. A majority of that has died out for eCommerce businesses because our targeting capabilities are affected. Thanks to the update, a handful of different sources remain regarding traffic and conversions for eCommerce. Email marketing remains a viable option for getting conversions. […]

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B2B eCommerce Functionalities For Manufacturers and Industrial Businesses

B2B functionalities include advanced search and filter custom quoting processes, custom ERP integrations, call tracking and CRM integrations. They also cover multi-asset to cart, reorder functionalities, tiered pricing, custom ordering processes, and custom payment methods for specific customers in those tier pricing groups. The company has a webpage on these functionalities at Optimum7 has […]

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Industrial eCommerce Automation For B2B Companies And Distributors

Optimum7 has worked with over 100 industrial and B2B businesses in eCommerce. Some of them already had an existing operation and others required building from scratch. Each structure and entity is also different. Some B2B manufacturers or suppliers have wanted to start selling directly to consumers. Other industrial businesses were actually going through a manufacturing […]

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Why Should Conversion Rate Optimization (CRO) be Done on a Monthly Basis?

Many business and e-commerce owners see conversion rate optimization as a one-time project. A client or prospect comes and says, “Here’s my e-commerce site. I’m earning six million dollars in revenue right now. Fifty percent of my traffic comes from organic Google. twenty percent from Facebook, twenty percent from YouTube, and ten percent from affiliates. […]

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eCommerce Due Diligence For Venture Capital, Private Equity, and Angel Investors

Prospects often ask about due diligence for venture capital, private equity and angel investors. They will schedule an appointment to ask, “I’m thinking about buying this eCommerce business. To do so, I must break down what they’ve done so far, what their technologies are, what kind of marketing initiatives have they done, and how they […]

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Predictive Search and Filter for Shopify, Bigcommerce and Magento

Predictive search is fun regarding implementation, metrics, and results. Amazon uses this functionality. The website makes product suggestions based on your search. What you filter on the left-hand navigation determines recommendations, tied together and tailored to you. Amazon does this with a detailed algorithm for personalization. There are different ways to implement advanced search and […]

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How Does SEO Work ; SEO Basics and How it Works

How Does SEO Work? SEO Basics for 2021

What is SEO and how does it work? SEO is short for “Search Engine Optimization”, which is the on-going process of improving the visibility and ranking of a website or web page in the organic search engine results presented in Google and other search engines. A complex algorithm determines how search engines list the results [...] Read More