Internet Marketing & Technology Blog

November 2, 2019 by Duran Inci

Online PR For eCommerce Companies

Public Relations: an Essential Component of Online Marketing Strategy This week we will talk about online Public Relations (PR) and paid placement for eCommerce companies. Mind that we're not really talking about paid ads that you see on Facebook or AdWords. When we say online PR, it has to do more with branding and less [...] Read More ›

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October 23, 2019 by Duran Inci

eCommerce Platform Security and Backup: Prevent a Data Breach

What Happens in an eCommerce Data Security Breach This week we will talk about the website security aspect of eCommerce platforms. I don't know if you're aware of this, but systems out there like BigCommerce, Volusion, Shopify, 3dcart, and Miva have their own internal backup processes. However, they don't have it on a per-store basis. [...] Read More ›

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October 21, 2019 by Duran Inci

How a Magecart Attack Works and How Volusion Was Hacked

Magecart attacks are getting too common. Nobody really has the answers and large companies and systems are getting hacked weekly now. Here’s our recap of how Magecart attacks work. What Happened? Hackers were able to compromise Volusion’s Google Cloud environment and load malicious skimmer code onto more than 6,500 customer sites. The cloud-based e-commerce platform […]

How to Market a Conference, Convention, Trade Show or Event with a Planned Strategy

If you are doing any kind of trade show, conference, local event or experiential marketing, this is for you. Ideas for Marketing a Conference Event Successfully Prepare Your Marketing Campaign Local and national events have started to take a lot of traction because learning is a big part of what's happening in the business industry [...] Read More ›

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Common Project Management Mistakes and Solutions

October 9, 2019 by Duran Inci

Project Management for Integrated Marketing, Ecommerce and Custom Software Development

Setting Up Your Project Management System for Success When it comes to executing these marketing strategies, we have clients who are doing 10 million, 20 million, $30 million annually, and they have multiple mediums that they need to advertise on. You need graphics, you need video, you need specific executions, you need specific tasks, they [...] Read More ›

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October 7, 2019 by Duran Inci

eCommerce Data Migration for Enterprise Level Companies (Over One Million SKUs)

Challenges of a Large Data Migration with Millions of SKUs Today we're going to be talking about migrating an eCommerce store that has over a million-plus SKUs. We've done tons of eCommerce migrations moving from BigCommerce to Shopify or Volusion to BigCommerce. eCommerce Migration: The Difference With Million-Plus SKUs What makes the difference? Having over [...] Read More ›

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September 30, 2019 by Duran Inci

Faceted Search For Ecommerce; BigCommerce, Volusion, Shopify, 3DCart and Magento

If your e-commerce customers cannot find what they’re looking for on your website, it’s going to kill your conversion rates. In fact, 41% of online shoppers will buy elsewhere if a website has a poorly designed menu. 30% of consumers will leave an eCommerce site if the search capabilities are too basic. That’s why every […]

How Much Should Website Design and Redesign Projects Cost?

Does Your Website Need a Redesign? We get this question a lot from our clients and most of the questions revolve around how much web design costs. If we really need to do a redesign, if we can take an existing template and use that, what type of design do I need to do for [...] Read More ›

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September 20, 2019 by Duran Inci

How Does SEO Work ; SEO Basics and How it Works

SEO is short for “Search Engine Optimization”, which is the on-going process of improving the visibility and ranking of a website or web page in the organic search engine results presented in Google and other search engines. A complex algorithm determines how search engines list the results for any given search term or phrase. Though [...] Read More ›

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September 18, 2019 by Duran Inci

SEO Checklist for Brand New Websites

Setting Up Your Site’s URL Structure and Plugins for SEO Success 1. Have A Clean URL Structure. What does that mean? Make sure that your URLs are nice and short, have your keywords in there, and don't list dates. Sometimes I know if you're using WordPress, one of the defaults may be to have the [...] Read More ›

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