A Beginner’s Guide To Usability Testing

This week, I had the opportunity to create and analyze user testing for one of Optimum7’s clients. I say “opportunity” here because it is just that. After all, it’s not every day you get to see the reaction your design is getting from real users. Typically, it’s quite the opposite. All too often we create a site, nurture it through development, and then send it off to the marketing department to be optimized for search engines. But through user testing, designers get to have a greater part in the conversion optimization process. In this post, I’ll discuss what usability is, why it is important to test it, and how to do it effectively.

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