How to Get Testimonials That Are Actually Convincing

Imagine that your company attracts people who understand and appreciate the unique value and quality you provide — and who are willing to pay for it. Good testimonials get good clients. (Some things really are that simple.) The problem is that most people don’t know how to write a good testimonial. They’ll say how good, […]

Optimum7 and Florida International University (FIU) Hold Workshop About the Increasing Popularity of Social Media Among Professionals

On April 8, Duran Inci, Co-Founder and COO of Optimum7 and social media strategist Lucia Sastre spoke to Professor Grizelle De Los Reyes’ and Professor Carlos Suris’s “Media Planning” and “Entrepreneurship” classes at Florida International University’s Biscayne Bay campus about the importance of social media in building a positive online presence, highlighting strategies and real […]

Duran Inci Hosts Workshop at Florida International University (FIU)

This past Monday, Duran Inci, the Co-Founder and COO of Optimum7, hosted a workshop at Florida International University for 150 students in Professor Yu Liu’s Principles of Advertising class. The majority of students were marketing majors looking to get into the marketing or public relations field. Duran’s presentation covered several aspects of online marketing, most […]