Marketing

Content Marketing for Universities

As a copywriter, you must be able to adapt to the internal processes of diverse industries. While each specialty of a given industry will have its own way of doing things, a copywriter will find it harder to work with some than others. Thus far, I have found it particularly difficult to develop content that […]

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How to Remove Online Defamation (Review) Using Legal Action

All Americans are guaranteed our rights to free speech as stated in our Constitution. It’s a wonderful thing, and as Americans, we’re all grateful for it. Until, of course, it’s used against us. Unfortunately, free speech allows anyone to post anything they want about you online, regardless of its veracity or lack thereof. There are a relatively select few out there that abuse this right and use freedom of speech for negative purposes. Social Media, blogging platforms and “complaint” websites provide increased surface area for those with malicious intent to commit defamation. These acts committed online are also difficult to actually remove.

The good news is that there are certain channels where you can have the webmaster remove the defamatory post. The bad news is that 98% of these websites will require a court order possibly also involving a subpoena. Do you believe that someone is slandering your name or brand name online? We can help! But first and foremost, there are 4 considerations that you must be absolutely certain of.

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How Does Mobile Marketing Work?

A 2011 study by Flurry, a mobile analytics company, compared U.S. ad spending on different media outlets to the time consumers spent using those outlets. While the spend for television, radio and web are fairly proportional, print only gets 6% of people’s time while marketing companies spend 29% on it. Hardly seems worth it. However, […]

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Top 10 Mostly Asked SEO Questions by Prospects

Great SEO is never cheap. Cheap SEO gives you cheap content and cheap links and all you will get for it is poor results, even the possibility of a penalty or site ban from Google. Think about it… you wouldn’t even think about investing in toxic cleaning chemicals if you were an environmentally friendly cleaning service, right? Cutting corners simply won’t work.

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Best Marketing Slogans

A great marketing strategy requires an identity; a strong presence for a brand or a company. This identity needs to be straightforward and should be able to reflect personal as well as emotional appeal to the consumer. What better way to appeal to the masses than with a powerful slogan? The main objective of a slogan is to leave the key message of the brand or product in the mind of the targeted consumer.

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