15 B2B Marketing Mistakes You Shouldn’t Make in 2022

The B2B industry is getting increasingly competitive. As a B2B marketer, you have to be on top of your game with marketing campaigns if you want success. There are many competitors in this industry and it often comes down to the smallest detail which gives you the competitive edge. As we face an unprecedented pandemic, […]

How to Successfully Introduce and Market a New Beauty Product

Let’s be honest here. Women, and an increasing number of men, are more concerned with their personal appearance than ever before. (Thank Hollywood and Vogue for setting such a high bar!) Nonetheless, the beauty industry has to provide and keep up with our ever-growing demand for products that enhance our appearance and make us feel […]

8 Things They Don’t Tell You About Your First Internship

8 Things They Don’t Tell You About Your First Internship

If only I’d known then what I know now…! From punctuality to dress code, I will provide some intern pointers for your first internship. Internships are a rewarding experience. As much as we try to do our very best, we will make some mistakes. I’ve made my share of mistakes however, I’ve always taken ownership […]

Knowing When To Stop a Marketing Initiative

Killing off a marketing campaign never feels good. All those countless hours spent creating and optimizing a marketing campaign that — no matter what you tried — just didn’t deliver tangible results. After all the time and money invested, the effort you put in feels like a waste, and chances are it’s costing you or […]

Top 7 Mistakes Made When Launching a New Website

If you’re about to launch or transfer a new website, you may want to make sure you take these precautions to avoid small mistakes that most people overlook. Doing so will help prevent common problems. 1. Check/Log your current DNS Settings Where are the Nameservers pointing? Where is the email being hosted? (MX Records) 2. […]

Why You Should Record (And Listen to) Your Business’s Customer Service Calls

Why You Should Record (And Listen to) Your Business’s Customer Service Calls

“This call may be recorded for quality and training purposes…” Who hasn’t heard this phrase? We hear it nearly every time we call a company’s customer service line. And even though its expression protects the company; saving it from violating anti-wiretapping laws (among other regulations), have you ever stopped to consider why they believe it’s […]

How to Find Great Marketing Interns

How to Find Great Marketing Interns

The growing pressure for students and new graduates to gain experience before beginning a career has led more of them to take on internships. And while that may sound like a good thing for businesses hiring interns, it means that companies will need to spend more time searching through a large pool of candidates to […]

Memorial Day Online Sales and Coupons You Won’t Believe

With Memorial Day coming up, one can’t help but wonder what sales will look like this weekend. If you’re planning a yearly shopping spree or a simple stroll through the mall, you can’t miss these offers that will blow you right out of the water. From clothing to home furnishings, let this be your ultimate coupon guide for smooth sailing.