From Facebook to Instagram to Twitter, the potential and value that social media has to offer are infinite. In today’s media-rich environment it is key for any business to create effective and successful social media content. Effective content has to be engaging and relatable to the viewer. Video, being the most data-rich medium, makes for […]
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When it comes to utilizing video for business, owners typically have two factors in mind: quality and affordability. Business owners are always looking for that perfect balance between the two factors, so when it comes to producing a video, you have to take full advantage of every resource at your disposal. One incredible resource that […]
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eCommerce product videos are a great way to demonstrate your product or inform your customers on specific features about your product as well as increase brand awareness. These kinds of videos are also sometimes called infomercials or explainer videos. They aren’t like traditional commercials because they don’t rely on imagery with strong emotional appeals to […]
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Company videos, also known as company story videos or corporate identity videos, portray a company’s story and are a great way to create awareness about your brand. Telling the story of your company is a powerful way to engage with customers and create strong connections. It allows for you to take control of your own […]
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ECommerce revenue is estimated to reach 500 billion dollars annually by the year 2018. All businesses, big medium and small could benefit from grabbing a slice of this incredibly big pie, and there’s no way to do that without developing a sleek and effective online store for your products. However, when it comes to eCommerce, […]
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As an eCommerce storeowner, it’s not just your store or brand name, but also the product itself that’s in fierce competition with everyone else in the digital marketplace. When you’re managing a digital commerce operation, it’s important to strategically market your products so that they can have the best online visibility. You can have the […]
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Boost conversions, decrease cart abandonment and encourage your E-commerce shoppers to complete more sales by implementing smart notifications and alerts, and exactly the right time. Each type of notification is appropriate for a different point in your E-commerce store’s sales funnel. For example, you can create a sense of urgency on your website by alerting […]
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Over 70% of eCommerce shopping carts are abandoned by consumers. One of the biggest reasons for this is customer distraction. Your website is competing with an infinite number of potential tabs to open, not to mention anything that may cause a customer to step away from their desktop or mobile phone. Optimum7 has developed tools […]
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Creating an SEO content marketing strategy is one of the most crucial aspects of running a successful eCommerce website. Content is the single most important factor in driving targeted organic traffic to your website and building a consistent stream of visitors who are more likely to perform a desired action. Whether it’s buying products and […]
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With advanced features like Image hover with Zoom, 3D product display or custom product preview, customers get a clearer idea of the product they are going to get. Fewer customer complaints and an increase in customer retention are just some of the advantages that can accrue when a customer has the right expectations. Adding Interactive features […]
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