STRATEGY

Digital Marketing

STRATEGY

eCommerce Marketing Strategy

Optimum7 has helped thousands of eCommerce businesses turn their websites into 24/7 sales departments by continuously generating targeted leads and sales.

We do this by understanding your internal processes, long term goals and objectives. We then create and execute a custom eCommerce Marketing Strategy for you. This custom strategy may consist of over 3 separate services and execution schedules.

OVER

1 Billion Dollars

HAPPY CUSTOMER

1000 +

LEADS GENERATED

1 Million +

+10,000

Happy customers since 2007.

In the media

DIGITAL MARKETING

Our Strategy

Establish Goals

Your business goals might change along with your business needs and growth metrics. At Optimum7, we identify and review these goals quarterly to make sure they are in line with your vision.

Create An Execution Plan

Nothing happens without a well thought-out plan and a strategy. This is what usually separates from your competition.

Implement and Review

Timely execution of this strategy and analysis of the results weekly, monthly and quarterly is the key to a winning formula that will allow you to reach your objective ROI.

DIGITAL MARKETING

Developing An Internet Marketing Strategy

Let’s drill down into the different goals and solutions that often make up a digital marketing strategy.

These goals evolve over time for multiple reasons. For one thing, you won’t always need the same things. However, trends in search engine and consumer behavior will require you to pivot to new focuses and strategies at times.

One simple, common goal many business leaders make for their websites is to generate more traffic. This is particularly common with new websites.
Please note that the following is not a complete list of marketing goals.

However, every business needs…

Leads

B2B and service-oriented businesses need traffic, but they emphasize lead generation more. If you have a B2C product company, you might not focus on this as strongly. Lead generation involves a funnel of steps that a potential client must perform. Data and analytics, when used properly, identify “bounce points” or places where visitors left the funnel. After that, custom creative and technical solutions can be put into place.

Prospects

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Clients / Customers

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