eCommerce and Digital Marketing Video Blog: SURGE is Optimum7’s weekly video blog where we discuss the latest in eCommerce development, search engine optimization, and custom programming solutions. We assemble a panel of marketers, developers, and copywriters along with our CEO, Duran Inci, to give you a full scope view on these issues.
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Do you have a suggestion for a topic you’d like us to cover? Want to know how you can leverage Optimum7’s internet marketing services to grow your business?
This week we will talk about one of our most popular topics, which is how to compete with Amazon. […]
This week we will talk about getting e-commerce sales from Facebook and Instagram, and this is a topic that comes […]
Public Relations: an Essential Component of Online Marketing Strategy This week we will talk about online Public Relations (PR) and [...]
What Happens in an eCommerce Data Security Breach This week we will talk about the website security aspect of eCommerce [...]
If you are doing any kind of trade show, conference, local event or experiential marketing, this is for you. Ideas [...]
Setting Up Your Project Management System for Success When it comes to executing these marketing strategies, we have clients who [...]
Challenges of a Large Data Migration with Millions of SKUs Today we're going to be talking about migrating an eCommerce [...]
Does Your Website Need a Redesign? We get this question a lot from our clients and most of the questions [...]
Setting Up Your Site’s URL Structure and Plugins for SEO Success 1. Have A Clean URL Structure. What does that [...]
The Importance of Choosing the Right eCommerce Platform When you are an eCommerce owner, you need to decide which platform [...]
E-Commerce SEO is especially important for us. At Optimum7 we're very eCommerce-heavy with our consulting. I would say that probably [...]
Hello everybody. In this week's Surge Session the topic is SEO, and we're going to talk about the one question [...]
In this week's surge, we invite finance expert and friend of the show Michael Hsu to discuss the relationship between [...]
In this week's Surge Session, we talk about acquiring buying backlinks. We discuss how to buy and acquire backlinks [...]
In this week's Surge Session, we discuss how one should go about creating a content hierarchy for SEO. Creating [...]
The Magento 1 end of life announcement for June 2020 has left online Magento store owners with many questions. Why [...]
In this week's Surge Session, we discuss how to optimize Google paid search and Facebook PPC advertising campaigns to improve [...]
In this week's Surge Session, we will discuss ecommerce custom functionalities to improve user experience, conversions, and sales. You are [...]
In this Surge Session, we discuss how to perform mass email marketing and cold outreach lead generation while avoiding the [...]
Drop shipping is a method of order fulfillment that does not require a business to have an inventory. Instead, a [...]
In this week's Surge Session, we discuss customer retention strategies for e-commerce businesses. Customer retention strategies are often more profitable [...]
For anyone who runs a business of any kind, you’ll know that the true question is not whether we need marketing, but how much do we need? A store owner can have the best products available on the market, and a top notch staff, and they will still flounder financially if no one is able to find their product. Even word of mouth is a form of marketing. It’s impossible to simply put out a great product and expect to get financial rewards. As with any business, it takes money to make money. An investment in marketing is equally, if not more important than, the investments you make inventory and staff.
In this week's Surge Session, we're going to talk about SEO and what expectations you should have when it comes [...]
In this week's Surge Session, we cover five different strategies that agencies could use to generate leads and obviously sales. [...]
In this week's Surge Session, we discuss the pay per lead and pay per prospect approach of marketing. Pay Per [...]
In this week's Surge Session, we cover traditional marketing strategies for lead generation for both eCommerce and small businesses. We [...]
In our first Surge Session, we delve into the topic of FFLs (Federal Firearms Licensed Dealers) and how online gun [...]
The topic for this week’s Surge Session is ADA compliance. ADA Compliance for websites means having a site that is [...]
In this Surge Session, we talk about the cost of internet marketing. We discuss how much internet marketing costs as [...]
In this Surge Session, we cover the topic of video branding and what you can do as a small business [...]
In this Surge Session, we talk about eCommerce custom functionality and the applications that you can get out of an [...]
In this Surge Session, we talk about full marketing strategy audits. We discuss how to perform a full marketing audit [...]
In this Surge Session, we talk about how to choose the right CRM (Customer Relationship Management) software to use for [...]
In this Surge Session, we will be talking about how to properly track and attribute eCommerce phone order campaigns and [...]
In this Surge Session, we discuss ecommerce conversions. We talk about features, functionalities, and apps that you can use to [...]
Technical SEO for beginners can seem like a big undertaking, but there are simple strategies you don’t need advanced programming [...]
Link Building and backlinking for your site is one of the most difficult aspects of SEO. In this week’s Surge [...]
In this Surge Session, we discuss video marketing and how it can help you boost sales and generate more quality [...]
In this Surge Session, we cover the top tools for performing an SEO audit on your website. We review the [...]
In this Surge Session, we discuss different strategies to increase sales for eCommerce stores. We mainly focus on short-term strategies [...]
Amazon sales are down in 2018 for sellers across the board and forums are packed with small businesses questioning why [...]
In this Surge Session we talk about how to use your blog as a marketing tool. We are joined by Joe Hassun [...]
In this Surge Session we talk about lead generation strategies for small businesses and how to set up a led generation [...]
In this Surge Session we go over different strategies for increasing average order volume (AOV) and customer lifetime value (CLV) for both [...]
In this Surge Session we cover the latest content marketing trends, specifically structured content. The simplest definition for Structured Content is that whether [...]
In this week's Surge Session, we go over the steps one needs to take in order to take on a [...]
eCommerce businesses are growing increasingly frustrated with the barriers they are facing when trying to sell on Amazon. In this [...]
This week's Surge Session focuses on eCommerce migration, which refers to switching your eCommerce operation from your current platform to a [...]
In this week's Surge Session, we address how to choose the best digital marketing agency for your business, what to [...]
The 2018 shopping season is coming up fast. eCommerce businesses, whether they are selling on Amazon or on their own [...]
The General Data Protection Regulation (GDPR) is a set of regulations passed by the European Union in March 2018 aimed at [...]
