eCommerce and Digital Marketing Video Blog: SURGE is Optimum7’s weekly video blog where we discuss the latest in eCommerce development, search engine optimization, and custom programming solutions. We assemble a panel of marketers, developers, and copywriters along with our CEO, Duran Inci, to give you a full scope view on these issues.

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How Can a Small E-Commerce Business Compete With Amazon

 This week we will talk about one of our most popular topics, which is how to compete with Amazon. […]

Facebook and Instagram eCommerce Sales

This week we will talk about getting e-commerce sales from Facebook and Instagram, and this is a topic that comes […]

Online PR For eCommerce Companies

Public Relations: an Essential Component of Online Marketing Strategy This week we will talk about online Public Relations (PR) and [...]

eCommerce Platform Security and Backup: Prevent a Data Breach

What Happens in an eCommerce Data Security Breach This week we will talk about the website security aspect of eCommerce [...]

How to Market a Conference, Convention, Trade Show or Event with a Planned Strategy

If you are doing any kind of trade show, conference, local event or experiential marketing, this is for you. Ideas [...]

Project Management for Integrated Marketing, Ecommerce and Custom Software Development

Setting Up Your Project Management System for Success When it comes to executing these marketing strategies, we have clients who [...]

eCommerce Data Migration for Enterprise Level Companies (Over One Million SKUs)

Challenges of a Large Data Migration with Millions of SKUs Today we're going to be talking about migrating an eCommerce [...]

How Much Should Website Design and Redesign Projects Cost?

Does Your Website Need a Redesign? We get this question a lot from our clients and most of the questions [...]

SEO Checklist for Brand New Websites

Setting Up Your Site’s URL Structure and Plugins for SEO Success 1. Have A Clean URL Structure. What does that [...]

How to Choose the Best eCommerce Platform for Your Online Business

The Importance of Choosing the Right eCommerce Platform When you are an eCommerce owner, you need to decide which platform [...]

How to do SEO and Content Marketing for eCommerce Websites and Brands

E-Commerce SEO is especially important for us. At Optimum7 we're very eCommerce-heavy with our consulting. I would say that probably [...]

Short-Term SEO Strategies and Techniques to Improve Online Visibility Fast

Hello everybody. In this week's Surge Session the topic is SEO, and we're going to talk about the one question [...]

How Does Good Marketing Affect the Financial Growth and Stability of a Company?

In this week's surge, we invite finance expert and friend of the show Michael Hsu to discuss the relationship between [...]

How to Buy and Acquire Backlinks

  In this week's Surge Session, we talk about acquiring buying backlinks. We discuss how to buy and acquire backlinks [...]

Website Content Writing, Strategy, Ideas and SEO Hierarchy Template

  In this week's Surge Session, we discuss how one should go about creating a content hierarchy for SEO. Creating [...]

Planning for Magento 1 End of Life on June 2020

The Magento 1 end of life announcement for June 2020 has left online Magento store owners with many questions. Why [...]

How to Optimize Google and Facebook Advertising Campaigns for Maximum Conversions

In this week's Surge Session, we discuss how to optimize Google paid search and Facebook PPC advertising campaigns to improve [...]

Why Do You Need E-Commerce Apps, Features and Functionalities

In this week's Surge Session, we will discuss ecommerce custom functionalities to improve user experience, conversions, and sales. You are [...]

Mass Email Marketing: Cold Outreach and Avoiding the Spam Box

In this Surge Session, we discuss how to perform mass email marketing and cold outreach lead generation while avoiding the [...]

How to Drop Ship Profitably in 2019

Drop shipping is a method of order fulfillment that does not require a business to have an inventory. Instead, a [...]

3 Effective Customer Retention Strategies for eCommerce Businesses

In this week's Surge Session, we discuss customer retention strategies for e-commerce businesses. Customer retention strategies are often more profitable [...]

Why Do We Need Marketing?

For anyone who runs a business of any kind, you’ll know that the true question is not whether we need marketing, but how much do we need? A store owner can have the best products available on the market, and a top notch staff, and they will still flounder financially if no one is able to find their product. Even word of mouth is a form of marketing. It’s impossible to simply put out a great product and expect to get financial rewards. As with any business, it takes money to make money. An investment in marketing is equally, if not more important than, the investments you make inventory and staff.

How Long Does SEO Take to Work for New and Established Sites?

In this week's Surge Session, we're going to talk about SEO and what expectations you should have when it comes [...]

5 Strategies to Generate Leads and Sales for Your Marketing Agency

In this week's Surge Session, we cover five different strategies that agencies could use to generate leads and obviously sales. [...]

Pay Per Lead Marketing Strategies for Online Companies

In this week's Surge Session, we discuss the pay per lead and pay per prospect approach of marketing. Pay Per [...]

5 Traditional Lead Generation Strategies that Work for eCommerce and Small Businesses

In this week's Surge Session, we cover traditional marketing strategies for lead generation for both eCommerce and small businesses. We [...]

FFL eCommerce – What is FFL?

In our first Surge Session, we delve into the topic of FFLs (Federal Firearms Licensed Dealers) and how online gun [...]

ADA Compliance for Bigcommerce, Volusion, Shopify, 3DCart, Miva and WordPress

The topic for this week’s Surge Session is ADA compliance. ADA Compliance for websites means having a site that is [...]

How Much Does Internet Marketing Cost?

In this Surge Session, we talk about the cost of internet marketing. We discuss how much internet marketing costs as [...]

Video Branding Guidelines for Small Businesses

In this Surge Session, we cover the topic of video branding and what you can do as a small business [...]

eCommerce Custom Functionalities vs. Applications: Which is Right for my Online Store?

In this Surge Session, we talk about eCommerce custom functionality and the applications that you can get out of an [...]

How to Perform a Full Marketing Audit

In this Surge Session, we talk about full marketing strategy audits. We discuss how to perform a full marketing audit [...]

How to Choose the Right CRM Software for Your Business

In this Surge Session, we talk about how to choose the right CRM (Customer Relationship Management) software to use for [...]

How to Track and Attribute eCommerce Phone Orders the Right Way

In this Surge Session, we will be talking about how to properly track and attribute eCommerce phone order campaigns and [...]

Top Conversion Optimization Tools for B2C Ecommerce and B2B Lead Generation

In this Surge Session, we discuss ecommerce conversions. We talk about features, functionalities, and apps that you can use to [...]

Technical SEO for Beginners

Technical SEO for beginners can seem like a big undertaking, but there are simple strategies you don’t need advanced programming [...]

Link Building Strategies that Actually Work in 2019

Link Building and backlinking for your site is one of the most difficult aspects of SEO. In this week’s Surge [...]

How to Increase Leads and Sales with Video Marketing

In this Surge Session, we discuss video marketing and how it can help you boost sales and generate more quality [...]

Top 8 SEO Tools for Auditing a Website

In this Surge Session, we cover the top tools for performing an SEO audit on your website. We review the [...]

Top Short-Term Strategies to Increase Your Shopify, BigCommerce, Volusion, and Magento Store Sales FAST in 2019

In this Surge Session, we discuss different strategies to increase sales for eCommerce stores. We mainly focus on short-term strategies [...]

Why Are My Amazon Sales Down?

Amazon sales are down in 2018 for sellers across the board and forums are packed with small businesses questioning why [...]

Blog Marketing: Tips and Tricks to Make your Blog a Lead Magnet

In this Surge Session we talk about how to use your blog as a marketing tool. We are joined by Joe Hassun [...]

Lead Generation Strategies for Small Businesses

In this Surge Session we talk about lead generation strategies for small businesses and how to set up a led generation [...]

How to Increase Ecommerce Average Order Volume and Customer Lifetime Value

In this Surge Session we go over different strategies for increasing average order volume (AOV) and customer lifetime value (CLV) for both [...]

How to Structure Content for SEO

In this Surge Session we cover the latest content marketing trends, specifically structured content. The simplest definition for Structured Content is that whether [...]

Custom Software Platform Development: Tips and Tricks for 2018-2019

In this week's Surge Session, we go over the steps one needs to take in order to take on a [...]

Amazon Alternative Marketplaces in 2018-2019 for Sellers: How to Diversify Your eCommerce Business

eCommerce businesses are growing increasingly frustrated with the barriers they are facing when trying to sell on Amazon. In this [...]

eCommerce Replatforming Checklist

This week's Surge Session focuses on eCommerce migration, which refers to switching your eCommerce operation from your current platform to a [...]

How to Choose an Internet Marketing and SEO Company: Avoid Getting Ripped Off

In this week's Surge Session, we address how to choose the best digital marketing agency for your business, what to [...]

How to Increase Sales and Conversions for eCommerce and Amazon Stores for Shopping Season in 2018

The 2018 shopping season is coming up fast. eCommerce businesses, whether they are selling on Amazon or on their own [...]

GDPR Compliance Cold Email and Lead Generation

The General Data Protection Regulation (GDPR) is a set of regulations passed by the European Union in March 2018 aimed at [...]

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