eCommerce and Digital Marketing Video Blog: SURGE is Optimum7’s weekly video blog where we discuss the latest in eCommerce development, search engine optimization, and custom programming solutions. We assemble a panel of marketers, developers, and copywriters along with our CEO, Duran Inci, to give you a full scope view on these issues.
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Industrial eCommerce Automation for B2B Companies and Distributors
TL;DR: Digital channels now account for 65% of industrial B2B revenue, up from 38% in 2020. Manufacturers and distributors that automate order management, pricing, and
How to Customize BigCommerce Themes: Design, Performance, and Pricing
TL;DR: BigCommerce themes built for aesthetics consistently underperform themes built for conversion. Mobile accounts for over 60% of ecommerce traffic globally in 2025, and most
How to Market Tobacco Products and Restricted Products Online
TL;DR: Google, Facebook, Instagram, and most ad platforms ban tobacco, CBD, vaping, and firearms advertising outright. The brands that grow in these categories use SEO,
Firearms eCommerce: How to Build, Scale, and Legally Operate a High-Converting FFL-Compliant Online Store
Selling Firearms Online Isn’t Optional Anymore The industry isn’t what it used to be. And that’s not necessarily a bad thing—but it is a wake-up
EDI And XML Integrations For eCommerce and 3PL Companies
Let me guess, you clicked on this article because every consultant keeps throwing words like EDI, XML, and API at you, expecting you to just
How to Create an eCommerce Product Prototype
Let me be blunt: eCommerce is no longer a playground for impulsive product ideas and gut decisions. That ship sailed five years ago. In 2025,