SEO
For Manufacturers and Industrial Companies
Over a decade of unmatched experience optimizing complex, high-volume industrial manufacturing websites for success.
In today's fast-paced digital landscape, a strong online presence is critical for businesses to succeed. For industrial manufacturers with large and complex websites, optimizing their online visibility is a must. Optimum7 is a digital marketing agency specializing in SEO for manufacturers, offering a comprehensive range of services tailored to the unique challenges faced by the manufacturing companies.
Some Of Our Success Stories
One of our core values is that we aim to become an indispensable part of your marketing team. This means we will work with you to overcome obstacles and ensure success. Check out some of the challenges we’ve helped other businesses overcome.
How We Increased School
Outlet’s Organic Traffic
Organic Traffic
Organic Revenue
How We Increased Orange
Coast Pneumatics’ Revenue
Conversion Rate
Revenue
Challenges with Large Websites
Manufacturers often face unique challenges when it comes to optimizing their websites for search engines, namely due to the fact that most manufacturing sites need to contain thousands of products with a multitude of variations. Some of the most common challenges we’ve faced working with industrial manufacturers websites are highlighted below.
Complex Site
Structure
Large websites often have multiple layers of pages, categories, and products, making it challenging to maintain a coherent site structure. A well-organized site structure is essential for both user experience and search engine crawling, as it helps search engines understand the hierarchy and relationships between pages.
Indexation and
Crawling
With thousands of pages, large websites require efficient crawling and indexation by search engines. Ensuring all essential pages are indexed and prioritizing important pages for search engine crawlers is critical to achieving optimal visibility in search results.
Duplicate
Content
Large websites, particularly eCommerce sites, may inadvertently have duplicate content across multiple pages, such as product descriptions or category pages. Duplicate content can negatively impact search rankings, making it essential to identify and resolve these issues.
Load Time and Site
Performance
As large websites often have more content, images, and complex functionalities, they can suffer from slower load times and poor site performance. Search engines, such as Google, prioritize fast-loading websites, making it crucial to optimize site speed and performance for better search rankings.
Unique Challenges with Industrial Manufacturers
From a marketing standpoint, all B2B businesses require a senior level of strategy to truly maximize their unique competitive advantages in their market. But for industrial manufacturers, that level of expertise is even more important. Some of the biggest challenges from a marketing perspective for industrial companies include the following:
Technical Jargon and Terminology
Industrial manufacturers often use highly specialized language and terminology to describe their products and processes. This can make it difficult to create content that is both accessible to search engines and engaging for potential customers.
Diverse Target Audiences
Industrial manufacturers may have multiple target audiences, such as engineers, procurement professionals, and end-users, each with unique information needs and search behaviors. Crafting content and SEO strategies that cater to these diverse audiences can be challenging.
B2B Sales Cycles
Industrial manufacturers often operate in the B2B space, where sales cycles can be longer and more complex than in B2C industries. This requires an SEO strategy that nurtures leads throughout the entire sales cycle, from awareness to decision-making.
Competing in Niche Markets
Many industrial manufacturers operate in highly specialized or niche markets, with a smaller pool of potential customers. Competing for visibility in these niche markets requires a targeted and strategic approach to SEO, focusing on relevant keywords and content that addresses the specific needs of the target audience.
By understanding and addressing these unique challenges, Optimum7 can create tailored manufacturing SEO strategies that drive results for large websites and industrial manufacturers. Their expertise in these areas allows them to develop effective solutions that meet the specific needs of these complex industries.
Optimum7's Robust SEO Solutions for Manufacturers
Optimum7 understands the unique challenges faced by manufacturers with large websites and has developed a comprehensive playbook of various manufacturing SEO services all funneled into by a SEO sprint strategy to address these issues effectively. This section will provide an in-depth look at the various components of Optimum7's SEO solutions, focusing on their tailored SEO sprint approach that takes three to four months to execute and targets specific keyword buckets to achieve dramatic improvements in money keywords. Our manufacturing SEO strategy ensures that both clients and the team have visibility on the target and the steps to get there.
SEO Strategy Creation
Optimum7's SEO sprint strategy is designed to focus on a specific keyword bucket for a period of three to four months, allowing their team to make significant improvements in search rankings for high-value keywords. This concentrated approach ensures that resources are allocated effectively to drive measurable results for manufacturers.
Content Creation
A crucial part of Optimum7's SEO sprint strategy is the creation of high-quality, targeted content that addresses the specific needs of manufacturers' diverse target audiences. Their team of expert content creators and strategists develop engaging content that incorporates relevant keywords, aligns with industry trends, and provides value to potential customers. This content may include blog posts, whitepapers, case studies, and informative articles that showcase your products and services, establishing your brand as a thought leader in the manufacturing industry.
Backlink Building
Building high-quality backlinks from authoritative sources is a key component of Optimum7's off page SEO strategy. Their team identifies and pursues valuable link-building opportunities, such as guest posting, industry partnerships, and PR outreach, to increase your website's domain authority and improve its search rankings. By securing backlinks from reputable sources, Optimum7 strengthens your online presence and enhances your credibility in the eyes of search engines and potential customers.
Technical Solutions
Optimum7's SEO sprint strategy also includes a range of technical SEO solutions to optimize your website's performance and search engine visibility. These technical solutions include:
Internal Linking
Optimum7's team analyzes and improves your website's internal linking structure, ensuring that pages are interconnected in a way that benefits both user experience and search engine crawlers. This process helps search engines understand the hierarchy and relationships between pages, resulting in better indexation and rankings.
On-Site Optimizations
To ensure optimal search engine performance, Optimum7's team conducts a thorough audit of your website, identifying on page SEO areas for improvement such as title tags, meta descriptions, header tags, and image alt tags. They then implement strategic on-site optimizations to enhance search engine visibility and improve overall user experience.
Site Speed and Performance
Recognizing the importance of fast-loading websites for search rankings, Optimum7's team works to optimize site speed and performance. This may involve compressing images, minifying code, and implementing caching solutions to ensure your website loads quickly and efficiently. By combining content creation, backlink building, and technical solutions in a tailored SEO sprint strategy, Optimum7 delivers measurable improvements in search rankings and online visibility for manufacturers. This comprehensive and focused approach sets Optimum7 apart as a leading digital marketing agency for the manufacturing industry, helping businesses navigate the unique challenges of large websites and achieve online success.
Optimum7 as the Ultimate SEO Solution for Manufacturing Companies
At Optimum7, we understand the digital hurdles that manufacturers face, from complex website structures to niche market competition. Our approach integrates targeted marketing for manufacturers, utilizing paid search strategies and manufacturer web design to enhance your online visibility and drive effective results.
Our services are not just about tweaking SEO; they’re about crafting a comprehensive strategy that includes email marketing strategies for manufacturers, ensuring every aspect of your digital presence is aligned with your business goals. With Optimum7, you gain a partner who is dedicated to transforming your online challenges into opportunities, propelling your business forward with measurable improvements.
Ready to boost your digital presence and drive real growth? Contact Optimum7 today, and let’s start building a strategy that makes your manufacturing business stand out.
Join our email list to receive exclusive insights and tips directly from our CEO