Home » Internet Marketing Services by Industry » Internet Marketing Services for Industrial Companies » 4 Essential Internet Marketing Strategies for Industrial Companies » PPC for Industrial Companies

PPC for Industrial Companies

In the intricate world of B2B sales, particularly for industrial manufacturers, navigating Pay-Per-Click (PPC) advertising is akin to walking a high wire. With today’s market requiring around 31 touchpoints to make a sale and coupled with the elongated sales cycles typical in B2B, the path is rife with complexities and potential missteps. 

Business owners and marketing managers often find themselves in a bind, watching their hard-earned money evaporate through poorly executed PPC strategies. Misattributed sales in these extended cycles, mishandled Google Merchant Center feeds, and unclear goals in Analytics are not merely oversights; they represent significant leaks in your marketing budget, draining resources without yielding desired results.

Enter Optimum7. Our proficiency in PPC, especially within the industrial sector, goes beyond mere understanding – we excel in navigating its subtleties. 

Our managed Paid Search services are more than just a solution; they are a strategic intervention designed to staunch the financial hemorrhage and transform your PPC endeavors from costly experiments into profitable ventures. 

With Optimum7, you don’t just spend on marketing; you invest in it. We empower you to reclaim control over your marketing expenditure and direct it towards generating tangible, profitable outcomes. The urgency to optimize your PPC strategy cannot be overstated – each moment lost is an opportunity for revenue slipping away.

Get A Paid Search Audit Today

Our team will provide expert level recommendations to get your paid search campaign moving in the right direction.

The Costly Challenges of PPC in the Industrial Sector

Industrial manufacturers often face a unique set of challenges in PPC advertising, which, if not addressed properly, can lead to substantial financial losses.

Long Sales Cycles and Attribution Nightmares

In the industrial sector, the journey from initial click to final sale is often long and complex. This elongated sales cycle makes it difficult to accurately track which PPC efforts are actually driving sales. Without precise attribution, you’re essentially shooting in the dark, wasting money on underperforming campaigns.

Improperly Configured Product Feeds

In the realm of digital marketing for industrial manufacturers, correctly managing Google Merchant Center product feeds is crucial, especially concerning Manufacturer Part Number (MPN) and Global Trade Item Number (GTIN) requirements. These unique identifiers are essential for product listings, as they ensure that each item is distinct and easily discoverable in Google’s vast shopping network. Without accurate MPN and GTIN information, products risk becoming invisible in online searches, significantly diminishing their visibility to potential buyers. This lack of visibility is particularly detrimental in Google Shopping, where precise product identification drives the search and comparison process.

Furthermore, for manufacturers with extensive product catalogs, the challenge intensifies. It becomes imperative to clean and organize large data sets to create accurate, detailed listings. Failure to do so can lead to disorganized and incorrect product feeds, compounding the visibility issue. This process of data cleansing and organization is not just about meeting Google’s requirements; it’s about presenting your products in the most accessible and attractive way to potential customers. Properly managed and clean product feeds translate to more efficient and effective marketing spend, ensuring that every click has the potential to convert into a sale, rather than leading to a dead end due to mismanagement of critical product data.

Lack of Clear Analytics Goals

Navigating the complex world of digital marketing without clear, measurable goals in Google Analytics can be likened to setting sail without a compass. For industrial manufacturers, this oversight is particularly costly, as it can lead to Pay-Per-Click (PPC) campaigns that hemorrhage budgets without yielding tangible results. Setting and tracking specific goals in Google Analytics is vital for evaluating the effectiveness of your PPC efforts. These goals can range from tracking website engagement metrics like time on site or pages per session, to more conversion-oriented objectives like form submissions or product inquiries. Without these metrics, it’s nearly impossible to gauge the true performance of your campaigns, leaving you in the dark about what’s working and what’s not.

Moreover, properly set goals in Google Analytics play a crucial role in feeding accurate data to Google Ads. This symbiosis allows for more informed decision-making and optimization of your PPC campaigns. When Google Ads receives precise goal data, it can better target potential customers, allocate budget more efficiently, and adjust bidding strategies to maximize ROI. Without this critical information, your campaigns are essentially running on assumptions rather than data-driven insights. This not only leads to wasted expenditure but also missed opportunities to connect with your target audience effectively. In essence, setting and tracking the right goals in Google Analytics is not just a best practice, it’s a fundamental requirement for steering your digital marketing strategy towards success and ensuring that every dollar spent on PPC is an investment, not an expense.

Optimum7: Turning Your PPC Pain Points into Profit

At Optimum7, we don’t just identify these issues; we proactively solve them with precision and expertise.

Mastering Attribution in Complex Sales Cycles

Our team employs advanced tracking and analytics to pinpoint the impact of each PPC campaign, ensuring that every dollar spent is an investment towards a profitable return.

Optimizing Google Merchant Center Feeds

We meticulously manage and optimize your product feeds, ensuring maximum visibility and conversion potential for each of your products.

Setting and Achieving Clear Analytics Goals

Our approach involves setting strategic, data-driven goals in Google Analytics, aligning your PPC campaigns with tangible business objectives and measurable success.

With Optimum7’s expertise, industrial manufacturers can transform their PPC campaigns from sources of frustration and financial loss into powerful tools for business growth and profitability.

Strategically Targeting Levels of Awareness in PPC

One of the keys to successful PPC for industrial companies lies in effectively targeting potential customers at various stages of awareness. At Optimum7, we meticulously craft our PPC strategies to resonate with each level of customer awareness, ensuring that our clients’ ads reach the right audience with the right message at the right time.

Unaware: For those completely unaware of their need or your solutions, we create campaigns that gently introduce your brand and subtly highlight the problems your products solve.

Problem-Aware: At this stage, potential customers are aware of their problem but not your solution. Our ads focus on empathizing with their pain points and hinting at possible solutions, piquing their interest.

Solution-Aware: Here, customers know solutions exist but aren’t aware of your specific offerings. We tailor ads to showcase the unique benefits and features of your products, differentiating them from competitors.

Product-Aware: These customers know about your product but haven’t made the decision to buy. Our targeted ads emphasize factors like quality, ROI, and after-sales support to nudge them towards making a purchase.

Most Aware: Finally, for those who are most aware and ready to purchase, we create compelling calls-to-action and offers, capitalizing on their readiness to convert.

Optimum7’s Approach: From Awareness to Conversion

At Optimum7, we don’t just target these levels of awareness; we create a seamless journey that guides potential customers from one stage to the next. By leveraging data-driven insights and creative messaging, our PPC campaigns are designed to not only capture attention but also nurture leads through the sales funnel, culminating in conversions and sales. This strategic approach ensures that our clients’ PPC investments yield the highest possible Return On Ad Spend (ROAS), turning prospects at any awareness level into valuable customers.

Get A Paid Search Audit Today

Our team will provide expert level recommendations to get your paid search campaign moving in the right direction.

Maximizing Return On Ad Spend (ROAS) in PPC Campaigns

For industrial companies, ensuring a high Return On Ad Spend (ROAS) is not just a goal — it’s a necessity. At Optimum7, we understand that every dollar you invest in PPC needs to work as hard as possible. That’s why our strategies are laser-focused on maximizing ROAS, turning your ad spend into measurable, profitable returns.

Data-Driven Decision Making

We use advanced analytics to continuously monitor and adjust campaigns. By analyzing data in real time, we identify what’s working and what’s not, allowing us to optimize bids, adjust targeting, and refine ad copy for maximum effectiveness.

Smart Keyword Strategy

We don’t just chase high-volume keywords; we find the right keywords. This involves targeting specific, often less competitive keywords that are more likely to attract highly qualified leads, leading to better conversion rates and a higher ROAS.

Optimizing Landing Pages

The journey doesn’t end with a click. We ensure that the landing pages associated with your PPC ads are optimized for conversion. This includes clear messaging, strong calls-to-action, and a user-friendly design that aligns with the intent of the ad.

A/B Testing and Continuous Improvement

Our approach to PPC is never set-and-forget. We regularly perform A/B testing on various elements of the campaign to understand what resonates best with your audience. This process of continuous refinement is key to driving up ROAS.

The Optimum7 Advantage: ROI-Focused PPC Campaigns

At Optimum7, our commitment to your ROI goes beyond mere campaign management. We treat your budget as if it were our own, meticulously strategizing and executing PPC campaigns that not only meet but exceed your marketing objectives. By partnering with us, industrial companies can rest assured that their PPC campaigns are in expert hands, optimized for the highest possible return on every ad dollar spent.

Leveraging Google Merchant Center for PPC Success in Industrial Companies

Google Merchant Center is a pivotal tool for industrial companies looking to maximize their PPC campaign effectiveness. At Optimum7, we understand the intricacies of this platform and how to harness its full potential to benefit your business.

Setting Up and Optimizing Product Feeds: The foundation of success with Google Merchant Center lies in the proper setup and ongoing optimization of product feeds. We ensure that your product information is comprehensive, accurate, and fully optimized for search visibility. This includes detailed product descriptions, accurate pricing, and high-quality images.

Data Quality and Feed Management: Consistent monitoring and updating of the product feed are crucial. We manage your data feed to ensure it meets Google’s quality standards, updating it regularly with the latest product information and pricing to avoid disapprovals or penalties.

Targeted Product Listing Ads (PLAs): Using Google Merchant Center, we create Product Listing Ads that showcase your products directly in search results. These ads are highly visual and informative, leading to higher engagement and conversion rates.

Integration with PPC Campaigns: The real power of Google Merchant Center is realized when it’s seamlessly integrated with your broader PPC strategy. We ensure that your PLAs and traditional PPC ads work in concert, targeting the right audiences and driving sales effectively.

Optimum7's Expertise: Maximizing Your Reach with Google Merchant Center

With Optimum7’s expertise, industrial companies can leverage the Google Merchant Center not just as a listing tool, but as a strategic component of their PPC campaigns. We handle the complexities of feed management and optimization, allowing your products to shine in search results and attract the right buyers. Our approach is tailored to meet the specific needs of the industrial sector, ensuring that your PPC efforts are aligned with your business goals and deliver the best possible ROI.

Conclusion: Take Control of Your PPC Success with Optimum7

As we’ve explored in this article, the path to PPC success in the industrial sector is fraught with challenges. From navigating complex sales cycles to optimizing Google Merchant Center feeds, the expertise required to maximize ROAS and conversions is substantial. But you don’t have to navigate this path alone.

Your Next Step: Get a Comprehensive PPC Audit

The first step towards transforming your PPC campaigns is understanding where you stand. Optimum7 offers a detailed audit of your existing campaigns. By granting us access to your Ads platform, our team can identify initial improvements and lay the groundwork for significant, long-term enhancements in your PPC strategy.

Partnering with Optimum7: Assurance of Continuous Improvement

When you choose Optimum7 for your Paid Search needs, you’re not just getting a service provider; you’re gaining a partner dedicated to your success. Here’s what makes working with us different:

Regular Loom Video Updates: Stay informed with regular updates on your campaign’s progress and strategies through easy-to-digest Loom videos.

Weekly Internal Team Meetings: Our teams have weekly meetings focused solely on tracking and improving ROAS. Any unexpected drops are promptly addressed, ensuring your campaigns are always trending in the right direction.

Proactive Campaign Management: Our vigilant approach means we’re continually optimizing your campaigns for the best possible results.

Reassurance of Expert Handling

At Optimum7, we understand the importance of trust and transparency in managing PPC campaigns. Our commitment to regular communication and proactive management provides the reassurance that your campaigns are not just set up for success but are constantly being refined to stay ahead of the curve.

Ready to Elevate Your PPC Campaigns?

Don’t let common PPC pitfalls drain your budget and hamper your growth. Contact Optimum7 today for a PPC audit and take the first step towards a more profitable and efficient digital marketing future. We’re here to ensure your PPC campaigns are not just running, but thriving.