Industrial B2B Pay-Per-Click (PPC) and B2C PPC are quite different in terms of strategy, content style, offers, and keyword targeting. Operating in such a highly technical space presents a unique challenge when it comes to researching keywords, defining an audience you want to target, and creating an ad that will generate leads. As a result, many industrial companies choose to neglect the opportunities that exist online and, by doing so, leave thousands of dollars of potential revenue on the table.
PPC is the quickest ways to start attracting visitors to your site who are searching for products or services within your niche. PPC gets your business visible where your customers already are searching for, search engines and the world’s most popular websites, based on the search terms that are relevant and valuable to your business. With the right PPC strategy, you can pinpoint your target audience and generate a steady inflow of leads and sales.
PPC, short for Pay-Per-Click advertising, is a form of internet marketing in which advertisers create an ad, display that ad on a host site, and pay the host a fee every time their ad is clicked.
The first step of PPC campaigns is keyword research. This is where you determine which search terms, also known as keywords, your audience is searching for that are relevant to your business.
Then, different advertisers bid on having their ad displayed for particular term and pay a fee determined by how competitive a search term is and how much an advertiser is willing to pay for a click. This fee is known as the cost-per-click (CPC).
You then create an ad based on your target audience based on location, demographic, interests, and search terms.
Search Ads are paid advertisements that show on search engines, such as Google, when a consumer searches for a keyword relevant to your niche.
For industrial companies, you can reach people searching directly for your products or services by targeting those keywords.
Display Ads promote products or services using text-based, image, or video advertisements on relevant, third-party publisher websites.
Display ads are heavily visual and are frequently used as a remarketing tool to target users who previously visited your site.
Social Media Ads are paid ads that display on social networking sites such as Facebook. These ads are targeted based on demographics, interests, or other data collected by the platform.
For Industrial companies, LinkedIn is often the best choice as it is a common platform for B2B networking.
Average Increase in Website Traffic+97%
Average Increase in Conversion Rates+52%
Monthly Total Leads Generated3,000+
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A/B testing in PPC campaigns is when you run two or more ads at the same time to see which performs or converts best.
Perform A/B testing on elements like
Be sure to only change one thing at a time so you have a control group to compare results.
Google Ads offers several bid strategies that are customized for different types of campaigns. Depending on your campaign, you might want to focus on getting clicks, impressions, conversions, or views. With our help you can determine which strategy is best for you.
Define your goals as early as possible, going in with unclear goals and no plan is a good way to throw money out the window.
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