SEO, or Search Engine Optimization is an important strategy for business aviation companies who want to start increasing their brand visibility and sales online. With more people than ever using the internet as a resource to gather information related to your industry.
SEO leverages search engines like Google, the most popular website in the world, in order to reach a targeted audience who is actively searching for the products and services you offer. Through various on-site and off-site optimizations, you can improve your website’s standing and placement in search results for words or phrases related to your business.
What is SEO? It’s a multi-faceted marketing strategy designed to improve your digital presence thus making your more accessible to consumers who search for your services on engines.
Data and analytics are key components of SEO. Business aviation brands are each structured in different ways. Each brand’s website will need different elements to become optimized. Data and analytics reveal a tremendous amount of information about the behavior of your consumers, and the efficacy of your own website. You can use this data to identify points where consumers jump away from your funnel, which is the first step towards improving your conversions or action items consumers take that are valuable to you.
For business aviation, important conversions might include:
…or whatever goals you set for your digital campaign.
Average Increase in Website Traffic+97%
Average Increase in Conversion Rates+52%
Monthly Total Leads Generated3,000+
We become an indispensable resource for our clients to drive traffic and leads.
Optimizing your URLs means naming the page something relevant to a search, not an arbitrary collection of characters such as “/ghr587” for example. Google’s main objective when deciding which webpage to display first is to direct the user to the most relevant page possible. Including the keyword you are targeting in the URL helps Google determine whether or not your webpage is what the user is searching for. Remember to use hyphens for URLs that contain multiple words; Google does not read underscores as spaces. Optimize your URLs for human readers, and make sure they are accurate, concise and to the point.
Your bounce rate is the percentage of visitors to your site who leave after viewing only one page for a brief amount of time. Not only do bounce rates give you an idea of where your visitors are losing interest, Google notes how often people “bounce” from your page and adjust your rank position accordingly.
Here are the two most common reasons people leave your page:
Blogging is one of the most effective components of SEO. You can use this medium to create variety of content related to your niche and publish it on a regular basis. Data and analytics can indicate which blogging topics will make the best content and what topics your audience is searching for. Not only do you have a constant source of fresh, high-quality content (which Google likes), you also build trust with your audience as you
All of these blog titles feature a keyword that is relevant to your business while also providing your audience with information that they might find valuable.
Once You’ve written blogs, you can build your business aviation website’s rank and authority by blogging on other platforms in your niche. You can do this by reaching out to people in your industry with blogs or websites, and doing content deals and guest posts. There are tools that can show you where your competition is buying backlinks, but make sure that you don’t buy backlinks because this a practice Google and other search engines tend to penalize.
The benefits of blogging have been demonstrated over and over again for numerous websites. This strategy can create a steady stream of fresh content on your website. Your blog can display business aviation products, services, special offers, and membership information. Providing a wealth of information is a key way of keeping people on your website for longer amounts of time, which is a factor that boosts up your website’s ranking in search results.
Your titles, content and meta descriptions (the description of the article that readers see as a preview under the headline) can be optimized to help people find the answers to their questions.
When you understand the overall mission of search engines such as Google, you’ll ignore many of the tips tricks and hacks and just focus on the rules of good writing meant to hook readers. Not only that, Google’s search engine is designed to catch and punish people who are writing for “spiders” or crawling bots that read copy and code to determine rankings, and not people. What’s more, you have to make sure that you don’t have any duplicate content on your website. Webmaster tools and other analysis systems can help make sure that your website is good to go.
Optimizing your business aviation website for mobile devices will take advantage of the high mobile traffic, and evolving consumer expectations. People are on their desktops some of the time, but their mobile devices are with them at all times.
Mobile visits made up more than half of all web searches last year, and that number is on track to show. Mobile performance and behavior is one of the major components of Google’s rankings. You need all your functions to be responsive, well-laid out pages that cover all the functions. This applies to your tablets, smartphones and other devices. Some of the changes you’ll make will be simple, like making your text larger. Other changes will be more complex, like finding ways to shorten up your labels.
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