Vitamin Discount Center Case Study

How We Implemented Mega Menu Functionality to Vitamin Discount Center's Shopify Site


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The Business

Vitamin Discount Center is a retailer of vitamins, supplements, health, beauty, and sport nutrition products; it was founded in 1998. Since then, they have contributed to customers’ healthy lives through high-quality nutritional supplements. Vitamin Discount Center every day offers special discounts and fair prices on products for men, women, kids, and pets. They retail more than three hundred brands.

Vitamin Discount Center had a long list of options on their online store. They felt the deficiency of helpful visual clues to collect customers and their data. Due to wanting to improve their website’s usability, Vitamin Discount Center came to us in December 2019.

The Objective

Our main objective was to use a mega menu structure on Vitamin Discount Center’s online store. This would make the website easy to use with well-designed navigation. A mega menu is an expandable menu type. It shows the many options in a two-dimensional dropdown layout. We aimed to help their visitors to easily and quickly find the products they desire.

The Strategy

  • Custom Functionality: Mega Menu

Custom Functionality: Mega Menu

Optimum7 implemented a mega menu structure with the simple top navigation and detailed options below. The design accommodates a large number of options and for revealing sub-pages at a glance. It also visibly improves their website’s navigation and clearly showed the options at once.

custom functionalities

The Results

Owing to using a mega menu structure, users can see all the available pages. The categories are organized by different care about and health needs.