Custom Programming/Functionality
A few of the custom functionalities created include:
Advanced Search and Filter
The advanced search and filter would allow clients to browse through the website, search for specific badges and lanyards, and add to their carts accordingly. This would allow people to avoid overwhelm from all the choices, place orders faster, and see which products would deliver the highest value for their business.
Marketplace Integration
Amazon has been a detractor for eCommerce, providing products at discounts and shipping policies that other businesses cannot match; nevertheless, eCommerce businesses can leverage the giant’s functionalities to earn higher revenue. One of our strategies was to merge Specialist ID’s eCommerce store with Amazon so that the products would display in tandem with the corporate giant’s platforms. Such a strategy can be risky, but despite the lower margins, sales increased for Specialist ID. We ensure their visibility and ability to survive new Amazon challenges.
Tax-Exempt Functionality
Certain businesses such as nonprofits can receive tax exemptions for purchasing ID badges and lanyards in bulk. This allows them to reduce the budget needed for such orders, increasing the value of working with Specialist ID. Our functionality would ensure that they always received these exemptions to save on costs and know how much they should pay for security supplies.
Custom Design and Product Pages
One of the most important features we added was customization for Specialist ID products. Many businesses want to use lanyards and badges to show branding, as a means to promote the business and increase customer loyalty. On category pages that allow for customization, users can choose from a wide color palette, type in the words they want to see, and even upload images related to their company. Customers can see how their images will look on badges, lanyards, or temporary IDs and get a preview on the branding.