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Hurricane Shutters Wholesale Case Study
How We Built a Custom Price Calculator for Hurricane Shutters Wholesale
About Project
Hurricane Shutters Wholesale is the leading supplier of custom-built hurricane storm shutters and panels. Operated from West Palm Beach, Florida, the company offers high-quality shutters at competitive prices to customers all over the world.
After experiencing difficulties with a price quotation on their BigCommerce site, Hurricane Shutters needed help with custom eCommerce development functionality as well as a fresh design to provide meaningful and relevant experiences to customers. They came to Optimum7 in 2020, and Optimum7 jumped into the challenge right away.
Location
New York
Industry
- Development
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The Business
Hurricane Shutters Wholesale is the leading supplier of custom-built hurricane storm shutters and panels. Operated from West Palm Beach, Florida, the company offers high-quality shutters at competitive prices to customers all over the world.
After experiencing difficulties with a price quotation on their BigCommerce site, Hurricane Shutters needed help with custom eCommerce development functionality as well as a fresh design to provide meaningful and relevant experiences to customers. They came to Optimum7 in 2020, and Optimum7 jumped into the challenge right away.
The Objective
Optimum7 aimed beyond the made of survival in a competitive market and had two main objectives with Hurricane Shutters Wholesale – to develop a custom calculation functionality and a fresh design that highly converts.
At first, Hurricane Shutters Wholesale had an inefficient price quotation process. They were getting dimensions and options, preparing the quotes, and then sending them back to the customers. It was time-consuming and definitely caused a significant decrease in conversion rates. A very specific formula-based functionality would definitely help them with getting instant price and ordering shutters just in a minute instead of getting quotes out after days.
Asides from the crucial functional requirement, their BigCommerce site looked outdated and needed major improvements from a design standpoint. Optimum7 took over the entire template design process to deliver a storefront with a fresh and modern design.
The Strategy
Custom Functionality: Instant Price Calculator
BigCommerce Template Design
Custom Functionality: Instant Price Calculator
As a business that sells custom products like any surface and floor covering, any kind of kitchen and cabinet installation, having an instant price calculator is a crucial eCommerce functionality. Any feature basically has to be calculating a specific type of product that will cover an area. It could work with custom covers and more.
Our development team built a very specific formula-based calculation functionality that calculates the price by shutter type, opening type, construction type, dimensions, lock type, color, stack type and so.
Instant Price Calculator provides a dynamic pricing feature and updates the price as the customer changes selections. This functionality also offers conditional options and allows to show or hide the options. Hurricane Shutters Wholesale put all products and product options together in an Excel file and sent it over. Based on the Excel file, only the options for that specific product are shown on each individual product page for a correct calculation.
BigCommerce Template Design
Our custom development and design team worked closely with Hurricane Shutters Wholesale and worked together on the mockups that show off what the new design will look like. The primary focus was to design a modern website that improves the user experience on mobile devices as well as browsers.
Before Homepage
After Homepage
After nearly a year of working, Hurricane Shutters Wholesale has a compelling visual experience for users based on customers’ habits, likes, and dislikes. The new design is much more modern than before, with some great touches that include:
- The company logo and brand color scheme are now more prominent – navy blue and white, and represent the brand personality better.
- Efficiently simplified navigation enables users to find the information they need as quickly and efficiently as possible.
- Sticky menu on the browser remains visible and in the same position.
- Strategically positioned CTAs to header encourage customers and increase engagement.
- Incorporated best practices for header and footer to look trustworthy and keep users on the website.
Results
Optimum7 didn’t deliver only a user-friendly designed BigCommerce website with a solid visual hierarchy and intuitive navigation for users, but also implemented a custom eCommerce functionality. Hurricaneshutterswholesale.com enhanced its capabilities to sustain a growing business in the shutter industry.
The Business
Hurricane Shutters Wholesale is the leading supplier of custom-built hurricane storm shutters and panels. Operated from West Palm Beach, Florida, the company offers high-quality shutters at competitive prices to customers all over the world.
After experiencing difficulties with a price quotation on their BigCommerce site, Hurricane Shutters needed help with custom eCommerce development functionality as well as a fresh design to provide meaningful and relevant experiences to customers. They came to Optimum7 in 2020, and Optimum7 jumped into the challenge right away.
The Objective
Optimum7 aimed beyond the made of survival in a competitive market and had two main objectives with Hurricane Shutters Wholesale – to develop a custom calculation functionality and a fresh design that highly converts.
At first, Hurricane Shutters Wholesale had an inefficient price quotation process. They were getting dimensions and options, preparing the quotes, and then sending them back to the customers. It was time-consuming and definitely caused a significant decrease in conversion rates. A very specific formula-based functionality would definitely help them with getting instant price and ordering shutters just in a minute instead of getting quotes out after days.
Asides from the crucial functional requirement, their BigCommerce site looked outdated and needed major improvements from a design standpoint. Optimum7 took over the entire template design process to deliver a storefront with a fresh and modern design.
The Strategy
Custom Functionality: Instant Price Calculator
BigCommerce Template Design
Custom Functionality: Instant Price Calculator
As a business that sells custom products like any surface and floor covering, any kind of kitchen and cabinet installation, having an instant price calculator is a crucial eCommerce functionality. Any feature basically has to be calculating a specific type of product that will cover an area. It could work with custom covers and more.
Our development team built a very specific formula-based calculation functionality that calculates the price by shutter type, opening type, construction type, dimensions, lock type, color, stack type and so.
Instant Price Calculator provides a dynamic pricing feature and updates the price as the customer changes selections. This functionality also offers conditional options and allows to show or hide the options. Hurricane Shutters Wholesale put all products and product options together in an Excel file and sent it over. Based on the Excel file, only the options for that specific product are shown on each individual product page for a correct calculation.
BigCommerce Template Design
Our custom development and design team worked closely with Hurricane Shutters Wholesale and worked together on the mockups that show off what the new design will look like. The primary focus was to design a modern website that improves the user experience on mobile devices as well as browsers.
Before Homepage
After Homepage
After nearly a year of working, Hurricane Shutters Wholesale has a compelling visual experience for users based on customers’ habits, likes, and dislikes. The new design is much more modern than before, with some great touches that include:
- The company logo and brand color scheme are now more prominent – navy blue and white, and represent the brand personality better.
- Efficiently simplified navigation enables users to find the information they need as quickly and efficiently as possible.
- Sticky menu on the browser remains visible and in the same position.
- Strategically positioned CTAs to header encourage customers and increase engagement.
- Incorporated best practices for header and footer to look trustworthy and keep users on the website.
Results
Optimum7 didn’t deliver only a user-friendly designed BigCommerce website with a solid visual hierarchy and intuitive navigation for users, but also implemented a custom eCommerce functionality. Hurricaneshutterswholesale.com enhanced its capabilities to sustain a growing business in the shutter industry.
