GrantDays Case Study

Name: Optimum7
Brand: Optimum7
SKU: -
Rating: 4.9 (94 reviews)

In Case Studies

Duran Inci

How We Built A Custom Gift Registry on BigCommerce

The Business

Grantdays is a prominent gift registry and shopping store, offering a unique platform for customers to create and manage personalized registries for significant life events. Seeking to enhance their digital presence and improve the overall user experience, Grantdays partnered with Optimum7 to develop a versatile registry web app integrated with their BigCommerce store.

The primary objective of this project was to create a seamless and engaging platform for users to manage registries for events such as weddings, baptisms, and university acceptances. By implementing advanced functionalities like ERP dropshipping integration, email notifications for gift purchases, and customizable gift messages, Grantdays aimed to provide a comprehensive and user-friendly solution.

This project also involved streamlining backend operations to ensure efficient inventory and order management. The integration with suppliers was crucial for maintaining a reliable supply chain and delivering a smooth customer experience. This initiative marked the beginning of a strategic partnership between Grantdays and Optimum7, setting the foundation for future digital enhancements aimed at expanding their market reach and improving customer engagement.

The Objective

Platform Enhancement: Develop a robust registry web app integrated with the BigCommerce platform, designed to support a wide range of personalized registries for various life events. The new platform needed to be scalable, user-friendly, and capable of handling increased traffic and user engagement.

User Engagement: Enhance the customer experience by introducing intuitive functionalities such as email notifications for gift purchases, a delivery approval system, and customizable gift messages. These features were aimed at providing a seamless and interactive shopping experience.

Backend Optimization: Implement ERP dropshipping integration to streamline inventory and order management processes. This objective focused on improving operational efficiency and ensuring a reliable supply chain to meet customer demands.

Scalability: Ensure the new platform could support future growth and handle the dynamic needs of Grantdays’ expanding customer base. This included robust integration with suppliers and the ability to easily manage and scale operations.

Customer Satisfaction: Deliver a solution that meets the high standards of Grantdays’ customers, providing a hassle-free and enjoyable registry management experience. The goal was to enhance customer loyalty and satisfaction through improved digital capabilities and user-friendly features.

The Strategy

Pre-Implementation Planning: Conducted a thorough technical audit to ensure compatibility between the existing BigCommerce setup and the new registry functionalities. This planning phase included detailed requirement gathering and alignment of project objectives with Grantdays’ business goals.

Platform Customization: Utilized React for the frontend and Python/PHP for the backend to develop custom layouts and responsive designs. This approach ensured that the registry web app would be visually appealing and function seamlessly across various devices, enhancing user engagement.

Data Migration and Validation: Utilized custom scripts to migrate existing customer data, registry items, and order histories to the new platform. This process ensured data integrity and compliance with data protection standards.

Quality Assurance and User Acceptance Testing (UAT): Conducted extensive testing of all custom functionalities to confirm technical performance and user experience alignment. Performed stress tests to ensure the platform’s scalability under high traffic conditions.

Launch and Post-Launch Support: Managed a phased rollout to monitor real-time performance and provide ongoing technical support. Delivered detailed documentation to Grantdays’ team for managing the new functionalities and ensuring a smooth transition.

Custom Functionalities:

Registry Management: Developed a comprehensive registry management system that allows users to create, manage, and share registries for different events. This system included features for adding, removing, and editing items within registries.

Email Notifications: Implemented an automated email notification system to inform users about gift purchases, approvals, and other significant updates. This feature aimed to enhance communication transparency and keep users engaged throughout their shopping experience.

Delivery Approval System: Integrated a delivery approval system to ensure that gift purchases are correctly processed and delivered, providing users with control over the delivery process.

Customizable Gift Messages: Enabled users to add personalized messages to their gifts, adding a personal touch to the registry experience.

Third-Party Integration: Ensured seamless integration with existing ERP systems and suppliers to maintain a reliable supply chain. Where necessary, established custom API connections to support advanced functionalities and data exchange.

Results

Following the comprehensive development and integration of the new registry web app, Grantdays experienced substantial improvements in functionality and user engagement. The introduction of the new registry management system and personalized features led to a 35% increase in user engagement, as customers found the platform more intuitive and enjoyable to use. This enhancement also resulted in a 28% increase in conversion rates, with more users completing their registry setups and sharing them with friends and family, driving higher sales.

Operational efficiency saw significant gains through the ERP dropshipping integration, which improved inventory and order management, reducing processing times by 40%. Customer satisfaction increased by 25%, with users appreciating the new features such as email notifications and customizable gift messages. Additionally, the platform’s scalability supported a 50% increase in traffic without performance issues, and the improved user experience opened up new revenue streams, leading to a 22% increase in overall sales. This successful project solidified Grantdays’ digital foundation, enabling them to adapt swiftly to market changes and customer needs, thereby driving business growth in the competitive gift registry market.

Contact Us Today!

Fill out the form to request a Custom Marketing or Conversion Optimization Strategy for your Website.