The Strategy
Optimum7 began with a detailed data migration plan, ensuring accurate mapping and validation of product, order, and customer data from INxSQL to BigCommerce while implementing 301 redirects for SEO preservation.
Simultaneously, a custom BigCommerce storefront was developed focusing on responsive design and user experience enhancements to reduce bounce rates and improve engagement metrics—factors important for SEO.
Advanced search and filtering capabilities were built using Elasticsearch, improving user navigation and site depth, positively impacting SEO through improved internal linking and user behavior.
Robust two-way API integration with INxSQL ERP was implemented to maintain real-time accuracy of inventory, orders, and customer data, allowing for effective daily operations and timely product availability information for search engines.
In parallel, the SEO team developed a strategic content hierarchy map focusing on the most important product categories, driving targeted keyword focus and thematic relevance. Comprehensive content creation and optimization were executed across product pages, category pages, and informational content, improving keyword density, meta tags, schema markup, and internal linking structures.
Post-launch, diligent monitoring and iterative optimizations led to a significant expansion of indexed pages. The SEO program doubled the number of keywords ranking on page 1 from 700 to 1,400 within the first three months, substantially increasing organic traffic and visibility.
Additional custom features such as multi-add-to-cart and request-a-quote functionalities enhanced customer engagement, further signaling site quality to search engines.
