DIGITAL MARKETING
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How We Boosted Bereli’s Customer Loyalty and Recurring Revenue With A Custom BigCommerce Membership Club
Bereli is a long-term Optimum7 client operating a BigCommerce store, offering a membership-based e-commerce experience. Previously benefiting from custom BigCommerce development such as tailored checkout and search filter functionalities, Bereli sought to further enhance customer engagement and recurring revenue by introducing a subscription-based membership model. This initiative was centered on building a “Bereli Plus Membership” program, providing exclusive member discounts and benefits to strengthen customer loyalty and increase site conversions.
Optimum7 developed a comprehensive solution by configuring “Bereli Plus Membership” as a digital product on BigCommerce with enhanced cart visuals prominently showcasing membership perks such as storewide discounts and free shipping. We integrated dynamic discount logic directly into the shopping cart to automatically apply member discounts upon membership activation.
A dedicated membership landing page was created, following e-commerce best practices, to clearly communicate subscription benefits and encourage signups. The “Bereli Plus Members” customer group was automated to apply targeted discounts and track membership status through BigCommerce metafields.
We integrated secure, automated yearly subscription payment processing using Auth.net APIs and webhooks, building robust backend mechanisms to manage membership lifecycles, including renewals and payment failure handling. Custom membership management interfaces within the Bereli app were developed, displaying membership details such as start/end dates and relevant order information.
Thorough quality assurance and testing ensured system reliability, security, and a smooth user experience. Documentation and client-facing processes were delivered to handle subscription suspensions and reactivation, minimizing customer churn.
Optimum7 delivered a seamless, fully integrated subscription membership system that significantly improved Bereli’s customer engagement and recurring revenue potential. The automation of membership lifecycle management streamlined business operations and ensured timely application and removal of member benefits linked to subscription status.
The newly designed membership interfaces and landing pages elevated customer awareness and interaction with the membership program, creating a clear value proposition that translated to increased signups and retention. The integration with Auth.net ensured secure and reliable subscription payment processing, with well-documented procedures to handle payment failures proactively.
This project positioned Bereli to capitalize on predictable revenue streams through modern, automated subscription workflows, directly supporting customer loyalty and sustained business growth.
Bereli is a long-term Optimum7 client operating a BigCommerce store, offering a membership-based e-commerce experience. Previously benefiting from custom BigCommerce development such as tailored checkout and search filter functionalities, Bereli sought to further enhance customer engagement and recurring revenue by introducing a subscription-based membership model. This initiative was centered on building a “Bereli Plus Membership” program, providing exclusive member discounts and benefits to strengthen customer loyalty and increase site conversions.
Optimum7 developed a comprehensive solution by configuring “Bereli Plus Membership” as a digital product on BigCommerce with enhanced cart visuals prominently showcasing membership perks such as storewide discounts and free shipping. We integrated dynamic discount logic directly into the shopping cart to automatically apply member discounts upon membership activation.
A dedicated membership landing page was created, following e-commerce best practices, to clearly communicate subscription benefits and encourage signups. The “Bereli Plus Members” customer group was automated to apply targeted discounts and track membership status through BigCommerce metafields.
We integrated secure, automated yearly subscription payment processing using Auth.net APIs and webhooks, building robust backend mechanisms to manage membership lifecycles, including renewals and payment failure handling. Custom membership management interfaces within the Bereli app were developed, displaying membership details such as start/end dates and relevant order information.
Thorough quality assurance and testing ensured system reliability, security, and a smooth user experience. Documentation and client-facing processes were delivered to handle subscription suspensions and reactivation, minimizing customer churn.
Optimum7 delivered a seamless, fully integrated subscription membership system that significantly improved Bereli’s customer engagement and recurring revenue potential. The automation of membership lifecycle management streamlined business operations and ensured timely application and removal of member benefits linked to subscription status.
The newly designed membership interfaces and landing pages elevated customer awareness and interaction with the membership program, creating a clear value proposition that translated to increased signups and retention. The integration with Auth.net ensured secure and reliable subscription payment processing, with well-documented procedures to handle payment failures proactively.
This project positioned Bereli to capitalize on predictable revenue streams through modern, automated subscription workflows, directly supporting customer loyalty and sustained business growth.
Looking To Expand
Your Business Online?
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.