When you think about your brand’s reputation, you probably still think about Google page one: your homepage on top, a couple of news stories, maybe some G2 or Trustpilot reviews, social links, Google reviews. For the last 20 years, that’s where the battle was fought. The problem is your buyers, investors, and candidates are starting the conversation somewhere completely different now. They’re opening ChatGPT or Claude instead of a browser and typing questions that cut through your marketing: “Is this company legit? What are the main complaints about this brand? Which vendor is safest for a company like mine?” Whatever the model says at that moment is their impression of you. That answer is your AI reputation.
What You’ll Discover
- What AI reputation is: the story AI models tell when forced to take a position about your brand; they pull from articles, forums, reviews, Reddit, your website, press releases, everything they trust, then compress it into a few paragraphs that shape every follow-up question
- How the report works: we simulate real buyer behavior with 100+ prompts across ChatGPT, Claude, Perplexity, Gemini, and Grok, then tag sentiment, identify intent, extract strengths and concerns, and record every source AI cites
- The hidden funnel leak: buyers click your ad, like your site, but ask AI “Can I trust this brand?” before booking a call; if AI says “legit but expensive with billing complaints,” you lose them at the last mile and it never shows in your dashboards
- What you get: a reputation score, sentiment breakdown (positive, mixed, negative), the exact positioning sentence AI uses to define your brand, and where AI injects hesitation during decision-making
- Why one review matters: a single strong review can define your entire brand across every AI prompt
What This Strategy Does
- Makes your AI reputation visible and measurable instead of guessing what AI says about you
- Connects AI sentiment to business impact; shows how AI helps or hurts late-stage decisions
- Gives you a focused 90-day plan to tighten trust, sharpen your story, and clean up issues AI is magnifying
- Stops the hidden leak where buyers ask AI “Can I trust this brand?” and bounce before entering your CRM
- Recognizes that AI reputation is now the hidden step in every buyer journey
