There’s a big change happening beneath the surface: You can have plenty of press, top Google rankings, and a good reputation—and still be a ghost when your buyers turn to AI for answers. If you’re not actively managing your brand’s authority on tools like ChatGPT or Claude, you’re handing opportunities to your competitors.
What You’ll Discover
- Why visibility on old-school channels isn’t enough—AI models decide who gets seen
- How traditional PR, SEO, and “media hits” are less important than being the answer that AI delivers
- The danger of relying on vanity stats like impressions and clicks (while the real buying intent shifts to new channels)
- The importance of tracking where your brand appears (or doesn’t) in AI search answers and prompt results
- How recurring, consistent publishing wins trust with both people and machines—making every new placement easier and easier
- A smarter, data-first system for mapping content to what AI and buyers are actually asking (not just guessing)
What This Strategy Does
- Gets your brand found and recommended by AI—not just buried alongside nine competitors in Google
- Builds real, lasting trust and authority in the AI-driven economy
- Replaces guesswork with data so you know where you stand—and what to do next
- Turns brand visibility from a one-off campaign into a long-term, momentum-building asset
- Ensures you’re the brand buyers and algorithms trust—so when AI gives answers, it gives yours
