What Is Multi Add-to-Cart? The B2B eCommerce Feature Every Store Needs

For B2B and industrial sites, bulk buyers expect fast, frictionless ordering—not “add to cart” one item at a time. Multi-add-to-cart lets your customers build big orders in seconds—not minutes—making your site the destination for serious buyers.

What You’ll Discover

  • How multi-add-to-cart empowers buyers to select dozens of SKUs, bundles, or product variables in one go
  • The real-world impact: less time spent shopping, more time spent buying (and less frustration)
  • Handy features like entering product codes, choosing bulk quantities, and “add all to cart” options
  • Why this feature is standard on industry leaders like Uline and Granger—and why your site needs it too
  • How visual, customizable multi-add tools make bulk buying easy across every product category

 

What This Strategy Does

  • Dramatically boosts conversion rates and average order size for B2B customers
  • Reduces calls and errors from manual order entry, letting customers buy on their terms
  • Locks in loyal, repeat buyers by offering the convenience big buyers demand
  • Puts your site on par with the giants—giving even smaller shops real operational muscle
  • Minimizes buyer friction so your customers never go elsewhere for speed or simplicity
author avatar
Duran Inci CEO of Optimum7
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