The #1 Conversion Killer in E-Commerce, which Amazon Spends $100M to fix (Advanced Search & Filter)

If shoppers can’t find what they want on your site in two seconds, you’ve already lost the sale. Amazon invests hundreds of millions to make searching and filtering frictionless—if your e-commerce store doesn’t do the same, you’re giving away customers.

What You’ll Discover

  • The brutal truth: 41% of shoppers bounce if they can’t instantly find products
  • Why advanced, fast search and filter is the difference between thriving and failing e-commerce sites
  • How basic or off-the-shelf plugins often slow down your site and wreck conversion rates
  • What a real, custom faceted/AI search can deliver: lightning speed, deep filtering, and tailored results
  • The power of search that remembers past behavior and suggests products customers are likely to buy
  • The key role search and filter plays in site SEO, organic rankings, and higher customer satisfaction

 

What This Strategy Does

  • Gives your shoppers the ability to find any item (by size, fit, use, more) in seconds—no more lost sales
  • Reduces frustration and abandoned carts by making the buying experience truly intuitive
  • Increases conversion rates and revenue by putting every product within fast, easy reach
  • Boosts repeat buying by remembering customers’ preferences, improving future search and recommendations
  • Ensures your store’s product pages are indexed by Google, maximizing organic visibility and reach
author avatar
Duran Inci CEO of Optimum7
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