What Kind of eCommerce Businesses Should Invest in Public Relations (PR)? - TOP Trends in the Future of eCommerce 2022
Not everybody can afford a PR department, but if you can get content on Forbes, Entrepreneur, Yahoo! or CNN — even something simple, like top six ideas for Christmas gifts — that’s huge.
What Kind of eCommerce Businesses Should Invest in PR?
If you’re looking for engagement, to build or grow a brand, or you’re looking for extra people to put their eyes on your business, PR really is for everybody. No matter how big or small you are, all you have to do is compose some newsworthy content that you could broadcast to the masses.
PR Newswire is a reliable, and affordable, option that we used to rely on at Optimum7. It basically spreads your message across an abundance of diverse audiences.
Then, once you have those Forbes, NBC, or CNN placements, you put those on your website. Blurbs like these build credibility for your eCommerce business when displayed on your website. Consumers will feel compelled to trust your brand a lot more because they know that you have something that other people are engaging with on a national level.
PR for eCommerce is Scalable for eCommerce Businesses
In truth, PR gets expensive. If you’re on a budget, you can always do a PR Newswire. However, if you have thousands of dollars and you really want to build a brand, public relations and press releases can be a way to stand out.
Because, once again, the key point of all of this comes down to differentiating yourself from the competition. Because the competition is not going to get lighter. It’s only going to get more difficult.
Read more at: https://www.optimum7.com/blog/surge-session/the-top-five-trends-in-the-future-of-ecommerce.html
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